How do institutional buyers and government agencies do their buying?
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Kotler-Analyzing Business Market-Question 6
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Institutional and government markets
This document outlines the process for procuring goods and services for institutional and government markets. It involves a bidding process where contracts are typically awarded to the lowest bidder, though quality may also be considered. The spending decisions are subject to public scrutiny, which can lead to delays and shifts in personnel. The procedures must also meet legal requirements and involve announcing a request for prequalification, shortlisting bidders, and evaluating technical and commercial bids.
How do business buyers make their decisions?
The business buying process involves several key steps:
1) Problem recognition, where a need within the company is identified that an external good or service could fulfill.
2) Determining general product specifications and requirements to address the need.
3) Identifying potential suppliers through directories, references, advertisements, and online research.
4) Soliciting proposals from qualified suppliers and selecting finalists to make presentations.
How do institutional buyers and government agencies do their buying
Institutional markets like governments are major buyers of goods and services, typically requiring suppliers to submit bids where the contract is often awarded to the lowest bidder. Considerable paperwork is required from suppliers as government procedures are elaborate and must meet legal requirements, sometimes floating global tenders for large complex projects that involve major R&D costs and risks and are negotiated instead of awarded solely based on price.
How do institutional buyers and government agencies do their buying?
this presentation is based on the question "How do institutional buyers and government agencies do their buying?" as given in south asian perspective of marketing management by kotler and keller.
How do business buyers make their decision
The business buying decision process involves 8 stages: 1) recognizing a problem or need, 2) describing general product characteristics, 3) developing technical specifications, 4) searching for suppliers through various sources, 5) soliciting proposals from qualified suppliers, 6) selecting suppliers by evaluating them on key criteria, 7) negotiating final order details, and 8) periodically reviewing supplier performance.
6.6)How do institutional buyers & government agencies do their buying?
Institutional markets consist of organizations like schools, hospitals, and prisons that must provide goods and services to people in their care. They have low budgets and captive clientele. Hospitals must decide on food quality for patients.
Government markets are a major buyer of goods and services. Suppliers submit bids and contracts are normally awarded to the lowest bidder, but quality or reputation may also be considered. Complex projects involving research are negotiated. The process of awarding government work includes announcing requests, shortlisting bidders, and evaluating technical and commercial bids.
How do business buyers make their decision
The buying process begins with a company recognizing a need that can be met through acquiring a good or service. The buyer then determines general characteristics and requirements and solicits proposals from suppliers. The buying center specifies desired supplier attributes, selects the best supplier, and negotiates the final order details. The buyer periodically reviews supplier performance and may continue, modify, or end the relationship based on reviews.
Analyzing customer & business market
The document discusses factors that influence consumer behavior, including cultural, social, personal, and motivational factors. It also outlines the consumer buying process, which begins with problem recognition and need identification, followed by information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Various consumer decision-making theories are also mentioned, as well as business buying processes and the roles of different participants in organizational purchases.
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Institutional and government markets
This document outlines the process for procuring goods and services for institutional and government markets. It involves a bidding process where contracts are typically awarded to the lowest bidder, though quality may also be considered. The spending decisions are subject to public scrutiny, which can lead to delays and shifts in personnel. The procedures must also meet legal requirements and involve announcing a request for prequalification, shortlisting bidders, and evaluating technical and commercial bids.
How do business buyers make their decisions?
The business buying process involves several key steps:
1) Problem recognition, where a need within the company is identified that an external good or service could fulfill.
2) Determining general product specifications and requirements to address the need.
3) Identifying potential suppliers through directories, references, advertisements, and online research.
4) Soliciting proposals from qualified suppliers and selecting finalists to make presentations.
How do institutional buyers and government agencies do their buying
Institutional markets like governments are major buyers of goods and services, typically requiring suppliers to submit bids where the contract is often awarded to the lowest bidder. Considerable paperwork is required from suppliers as government procedures are elaborate and must meet legal requirements, sometimes floating global tenders for large complex projects that involve major R&D costs and risks and are negotiated instead of awarded solely based on price.
How do institutional buyers and government agencies do their buying?
this presentation is based on the question "How do institutional buyers and government agencies do their buying?" as given in south asian perspective of marketing management by kotler and keller.
How do business buyers make their decision
The business buying decision process involves 8 stages: 1) recognizing a problem or need, 2) describing general product characteristics, 3) developing technical specifications, 4) searching for suppliers through various sources, 5) soliciting proposals from qualified suppliers, 6) selecting suppliers by evaluating them on key criteria, 7) negotiating final order details, and 8) periodically reviewing supplier performance.
6.6)How do institutional buyers & government agencies do their buying?
Institutional markets consist of organizations like schools, hospitals, and prisons that must provide goods and services to people in their care. They have low budgets and captive clientele. Hospitals must decide on food quality for patients.
Government markets are a major buyer of goods and services. Suppliers submit bids and contracts are normally awarded to the lowest bidder, but quality or reputation may also be considered. Complex projects involving research are negotiated. The process of awarding government work includes announcing requests, shortlisting bidders, and evaluating technical and commercial bids.
How do business buyers make their decision
The buying process begins with a company recognizing a need that can be met through acquiring a good or service. The buyer then determines general characteristics and requirements and solicits proposals from suppliers. The buying center specifies desired supplier attributes, selects the best supplier, and negotiates the final order details. The buyer periodically reviews supplier performance and may continue, modify, or end the relationship based on reviews.
Analyzing customer & business market
The document discusses factors that influence consumer behavior, including cultural, social, personal, and motivational factors. It also outlines the consumer buying process, which begins with problem recognition and need identification, followed by information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Various consumer decision-making theories are also mentioned, as well as business buying processes and the roles of different participants in organizational purchases.
How can companies build strong relationships with business customer
The document discusses how companies can build strong relationships with business customers. It identifies four forces that influence relationships between business partners: availability of alternatives, importance of supply, complexity of supply, and supply market dynamism. It also categorizes buyer-supplier relationships into eight categories ranging from basic buying and selling to mutually adaptive relationships, with higher levels of cooperation, trust, and adaptation indicating stronger relationships.
6.5)How can companies build strong relationships with business customers?
This document discusses managing business-to-business customer relationships and the benefits of vertical coordination between buyers and sellers. It describes how closer relationships are driven by supply chain management and purchasing alliances. It also discusses the categories used to classify buyer-supplier relationships, from basic transactions to collaborative partnerships. The document notes that while vertical coordination can strengthen ties, it may also increase risks and opportunism that need to be mitigated. New technologies allow top firms to more effectively engage and communicate with their business customers.
Agricultural markets institutional innovations
This document discusses various institutional innovations that have been implemented in Indian agricultural markets following domestic market reforms. It describes initiatives like contract farming, farmer producer organizations, private markets, direct purchase centers, warehouse receipts, ICT use for market intelligence, and e-NAM - a national agricultural market platform. While many of these provided benefits like higher prices and technology adoption for farmers, some tended to exclude small farmers and the gains were often appropriated by processing firms. Successful initiatives like direct purchase centers and e-mandi/e-NAM platforms in Karnataka improved price discovery and reduced trader collusion. Overall, continued reforms along with infrastructure development and credit linkage are needed to better support Indian farmers.
How do institutional buyers and government agencies do their buying
Institutional buyers and government agencies form decision-making units or committees to identify needs and wants. They then ask suppliers to submit bids for contracts and often award the contract to the lowest bidder. Large government projects may also float global tenders to receive bids from international suppliers.
ADG Government & Institutional Projects
This document discusses government and institutional projects. It appears to be a presentation or proposal related to providing services for various government and institutional organizations. The document suggests it will cover multiple government and institutional clients and projects that the organization supports.
What buying situations do organizational buyers face
Organizational buyers face different purchase situations depending on complexity, requirements, number of people involved, and time. There are three main buying situations: straight rebuy which is routine reordering from an approved supplier list; modified rebuy where buyers want to change specifications or terms; and new task which involves purchasing a new product or service for the first time and passing through awareness, interest, evaluation, trial, and adoption stages with different information sources most useful at each stage.
Who participates in the business to-business buying process?
There are typically several participants involved in business-to-business purchasing decisions including initiators who request a purchase, users of the product or service, influencers who help define specifications and provide evaluation information, deciders who determine requirements or select suppliers, approvers who authorize decider's proposed actions, buyers who formally select suppliers and negotiate terms, and gatekeepers who can prevent sellers from engaging other participants.
What is the business market, and how does it differ from the consumer market
Business markets involve fewer but larger buyers who purchase raw materials and components for resale or manufacturing. Close supplier-customer relationships are important as purchases are made by trained agents following organizational policies. Buying committees consisting of technical and senior management experts commonly influence major purchases through a long sales cycle sometimes lasting years. Demand for business goods is ultimately derived from consumer demand and tends to be inelastic but fluctuating based on consumer demand levels.
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Webster and wind model
Organisational buying decisions are influenced by environmental, organisational, and individual variables. Environmental variables refer to external factors outside the control of the buying organisation like economic conditions, technology, competition, and government regulations. Organisational variables relate to internal characteristics of the buying firm such as size, structure, and policies. Buying centre variables pertain to the people and dynamics within a buying group that evaluates potential purchases.
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This document discusses psychological processes that influence responses to marketing programs, including motivation, perception, learning, and memory. It analyzes theories of motivation from Freud, Maslow, and Herzberg. It describes perception as a selective process of attention, distortion, and retention. Learning is defined as changes in behavior from experiences. Memory has two parts - short term and long term. Associative network memory connects nodes of information through links.
Agreed customer requirements
1) Organizations should invest adequate time and resources to fully understand customer requirements, which may change over time, rather than trying to save resources.
2) In service industries, requirements are often expressed subjectively rather than objectively, so ensuring customer satisfaction is important. Requirements are also commonly discussed orally between customers and service providers.
3) Organizations should have documented policies and checklists to clarify requirements, review contracts, handle conflicts, and foresee potential amendments to agreements.
Customer handling
This document discusses customer handling and its importance for businesses. Customer handling involves understanding customer needs, fulfilling their requirements through regular interaction and excellent service. It aims to establish long-term, one-to-one relationships with customers rather than just expanding the customer base. This helps with customer retention, loyalty, repeated business and better price negotiations. The key to good customer handling is delivering excellent basic service while also building strong relationships and creating competitive differentiation to provide excellent customer experiences and achieve business goals.
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Organizational buying-behavior
This document discusses organizational buying behavior in business-to-business contexts. It describes the differences between consumer and organizational buying processes. Organizational buying involves multiple people and stages, including problem recognition, specification, supplier search, selection, and review. Key roles in organizational procurement include buyers, users, initiators, gatekeepers, influencers, and deciders. The document outlines factors that influence organizational buying behavior such as product type, risks, and complex buying centers. It also discusses considerations for B2B marketing including long decision times, high risks, flexibility, and technical knowledge.
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Buyology - Book Summary
1. A neuromarketing study analyzed consumer brain responses to brands through fMRI scans. It found that traditional self-reported surveys did not accurately predict purchase behaviors, as emotional brain regions still encouraged smoking despite claimed intentions to quit.
2. An experiment analyzed brand memory from viewers of the TV show American Idol. It found Coca-Cola placements within the show were best remembered, while Ford commercials saw reduced recall from lack of integration. This highlighted how emotionally engaging placements boost brand memory over disconnected ads.
3. Neuromarketing techniques can better predict consumer actions by understanding unconscious emotional brain responses that often contradict rational thinking. Well-integrated product placements that engage emotional regions are more effective than
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This document discusses managing business-to-business customer relationships and the benefits of vertical coordination between buyers and sellers. It describes how closer relationships are driven by supply chain management and purchasing alliances. It also discusses the categories used to classify buyer-supplier relationships, from basic transactions to collaborative partnerships. The document notes that while vertical coordination can strengthen ties, it may also increase risks and opportunism that need to be mitigated. New technologies allow top firms to more effectively engage and communicate with their business customers.
Agricultural markets institutional innovations
This document discusses various institutional innovations that have been implemented in Indian agricultural markets following domestic market reforms. It describes initiatives like contract farming, farmer producer organizations, private markets, direct purchase centers, warehouse receipts, ICT use for market intelligence, and e-NAM - a national agricultural market platform. While many of these provided benefits like higher prices and technology adoption for farmers, some tended to exclude small farmers and the gains were often appropriated by processing firms. Successful initiatives like direct purchase centers and e-mandi/e-NAM platforms in Karnataka improved price discovery and reduced trader collusion. Overall, continued reforms along with infrastructure development and credit linkage are needed to better support Indian farmers.
How do institutional buyers and government agencies do their buying
Institutional buyers and government agencies form decision-making units or committees to identify needs and wants. They then ask suppliers to submit bids for contracts and often award the contract to the lowest bidder. Large government projects may also float global tenders to receive bids from international suppliers.
ADG Government & Institutional Projects
This document discusses government and institutional projects. It appears to be a presentation or proposal related to providing services for various government and institutional organizations. The document suggests it will cover multiple government and institutional clients and projects that the organization supports.
What buying situations do organizational buyers face
Organizational buyers face different purchase situations depending on complexity, requirements, number of people involved, and time. There are three main buying situations: straight rebuy which is routine reordering from an approved supplier list; modified rebuy where buyers want to change specifications or terms; and new task which involves purchasing a new product or service for the first time and passing through awareness, interest, evaluation, trial, and adoption stages with different information sources most useful at each stage.
Who participates in the business to-business buying process?
There are typically several participants involved in business-to-business purchasing decisions including initiators who request a purchase, users of the product or service, influencers who help define specifications and provide evaluation information, deciders who determine requirements or select suppliers, approvers who authorize decider's proposed actions, buyers who formally select suppliers and negotiate terms, and gatekeepers who can prevent sellers from engaging other participants.
What is the business market, and how does it differ from the consumer market
Business markets involve fewer but larger buyers who purchase raw materials and components for resale or manufacturing. Close supplier-customer relationships are important as purchases are made by trained agents following organizational policies. Buying committees consisting of technical and senior management experts commonly influence major purchases through a long sales cycle sometimes lasting years. Demand for business goods is ultimately derived from consumer demand and tends to be inelastic but fluctuating based on consumer demand levels.
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Webster and wind model
Organisational buying decisions are influenced by environmental, organisational, and individual variables. Environmental variables refer to external factors outside the control of the buying organisation like economic conditions, technology, competition, and government regulations. Organisational variables relate to internal characteristics of the buying firm such as size, structure, and policies. Buying centre variables pertain to the people and dynamics within a buying group that evaluates potential purchases.
What major psychological processes influence consumer responses to the market...
This document discusses psychological processes that influence responses to marketing programs, including motivation, perception, learning, and memory. It analyzes theories of motivation from Freud, Maslow, and Herzberg. It describes perception as a selective process of attention, distortion, and retention. Learning is defined as changes in behavior from experiences. Memory has two parts - short term and long term. Associative network memory connects nodes of information through links.
Agreed customer requirements
1) Organizations should invest adequate time and resources to fully understand customer requirements, which may change over time, rather than trying to save resources.
2) In service industries, requirements are often expressed subjectively rather than objectively, so ensuring customer satisfaction is important. Requirements are also commonly discussed orally between customers and service providers.
3) Organizations should have documented policies and checklists to clarify requirements, review contracts, handle conflicts, and foresee potential amendments to agreements.
Customer handling
This document discusses customer handling and its importance for businesses. Customer handling involves understanding customer needs, fulfilling their requirements through regular interaction and excellent service. It aims to establish long-term, one-to-one relationships with customers rather than just expanding the customer base. This helps with customer retention, loyalty, repeated business and better price negotiations. The key to good customer handling is delivering excellent basic service while also building strong relationships and creating competitive differentiation to provide excellent customer experiences and achieve business goals.
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Entrepreneurial development programmes - as conducted by government and the governmental role in developing future entrepreneur
includes the various institutions started by govt. for development and conduct of EDP's with the aim of developing self employed to help in the progress of the country.
Organizational buying-behavior
This document discusses organizational buying behavior in business-to-business contexts. It describes the differences between consumer and organizational buying processes. Organizational buying involves multiple people and stages, including problem recognition, specification, supplier search, selection, and review. Key roles in organizational procurement include buyers, users, initiators, gatekeepers, influencers, and deciders. The document outlines factors that influence organizational buying behavior such as product type, risks, and complex buying centers. It also discusses considerations for B2B marketing including long decision times, high risks, flexibility, and technical knowledge.
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How can companies build strong relationships with business customer
How can companies build strong relationships with business customer
6.5)How can companies build strong relationships with business customers?
6.5)How can companies build strong relationships with business customers?
How do institutional buyers and government agencies do their buying
How do institutional buyers and government agencies do their buying
What buying situations do organizational buyers face
What buying situations do organizational buyers face
Who participates in the business to-business buying process?
Who participates in the business to-business buying process?
What is the business market, and how does it differ from the consumer market
What is the business market, and how does it differ from the consumer market
Assessment of socio-economic, institutional and political constraints and opp...
Assessment of socio-economic, institutional and political constraints and opp...
What major psychological processes influence consumer responses to the market...
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The document summarizes key points from Seth Godin's book "Purple Cow" about creating remarkable products. The book introduces the concept of a "Purple Cow", which is a product or service that is remarkable and stands out. It argues traditional marketing is no longer effective and companies must create Purple Cows to attract attention in today's crowded marketplace. Some key steps to developing a Purple Cow include targeting a niche, finding influencers to spread ideas, continually innovating new products, and having the courage to take risks.
Buyology - Book Summary
1. A neuromarketing study analyzed consumer brain responses to brands through fMRI scans. It found that traditional self-reported surveys did not accurately predict purchase behaviors, as emotional brain regions still encouraged smoking despite claimed intentions to quit.
2. An experiment analyzed brand memory from viewers of the TV show American Idol. It found Coca-Cola placements within the show were best remembered, while Ford commercials saw reduced recall from lack of integration. This highlighted how emotionally engaging placements boost brand memory over disconnected ads.
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Sales Promotion
This document discusses sales promotion. It targets consumers, retailers, and sales forces with short-term sales, product trials, trade promotions, and commissions. The types of promotions include coupons, deals, sweepstakes, samples, loyalty programs, mail-in rebates, and product placements. The twelve objectives of promotions are to increase volume, trial, repeat purchase, loyalty, usage, awareness, deflect attention from price, gain intermediary support, discriminate among users, restore brand perceptions, and retain brand perception after service failures.
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The document discusses integrated marketing communications (IMC). IMC is the concept where a company carefully integrates and coordinates its various communication channels, like advertising, sales promotion, public relations, etc. to deliver a consistent message about the organization and its products. The document then covers topics like the promotional mix, communication process, and three reasons for adopting an IMC approach including media explosion, consumers taking more control, and branding becoming increasingly important.
Brand Positioning
This document discusses brand positioning and provides guidance on how to define and communicate a brand's competitive frame of reference and choose points of parity and points of difference. It defines brand positioning as designing a company's offer and image to occupy a distinct place in customers' minds. The document outlines determining the target consumer, main competitors, similarities to competitors, and differences from competitors to set the frame of reference. It advises choosing points of parity and points of difference based on desirability from the consumer perspective and deliverability from the firm perspective.
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This document discusses brand mantras and core brand values. It is authored by Prof. Sameer Mathur, who has a Ph.D. and M.S. in Marketing from the Indian Institute of Management, Lucknow. The document defines core brand values as concepts or phrases that characterize the most important dimensions of a brand's mental map. It also defines brand mantras as short three- to five-word phrases that capture the essence or spirit of a brand's positioning and values. The document provides guidance on designing an effective brand mantra using a descriptive modifier, brand function, and emotional modifier.
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学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
descripcion detallada de la metodologia HCD
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Top 10 AI Trends to Watch in 2024 with Intelisync
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Lyrics Video Document for artist Kevin Aguirre
A document explaining the elements that will be used for Kevin's lyrics video
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
3 Best “Add to Calendar” Link Generator Tools (2024)
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
一比一原版英国南安普顿大学毕业证（Soton学位证）如何办理
原件一模一样【微信：WP101A】【英国南安普顿大学毕业证（Soton学位证）学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
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What is Digital Marketing: A Comprehensive Guide
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
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Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
How to Generate Add to Calendar Link using Cal.et
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
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How do institutional buyers and government agencies do their buying?
- 1. How institutional buyers and government agencies do their buying
- 3. DMU First of all They form a DMU a decision making unit or in plain language; a committee that draws up a list of wants and needs
- 4. On Contract basis Then They asks suppliers to submit bids and often Award the contract to the lowest bidder
- 5. Based on Quality and Reputation In some cases, they will make allowance for superior quality or a reputation for completing contracts on time
- 6. Online Now a days Web-based catalogs are there that allow authorized defense and civilian agencies to buy everything from medical and office supplies to clothing online
- 7. Summary The institutional market consists of schools, hospitals, nursing homes, prisons, and other institutions that provide goods and services to people in their care. Buyers for government organizations tend to require a great deal of paperwork from their vendors and to favor open bidding and domestic companies. Suppliers must be prepared to adapt their offers to the special needs and procedures found in institutional and government markets
- 8. Credit KOTLER, P. & KELLER, K. 2011. Marketing Management 14th Edition,Upper Saddle River, NJ, Prentice Hall(With due thanks to the owners of Photographs)