How did Expedia.com improve customer satisfaction with scorecards? Solution Expedia lacked visibility into the voice of customers. It had no. uniform way of measuring satisfaction of analyzing the drivers of satisfaction. The group charged one of its business analyst with the task of pulling together and aggregating the data from various source. The group converted there drivers and links into a scorecard. The process involved three steps:- 1- Deciding how to measure satisfaction:- This require a group to determine which measure in the databases would be useful for demonstrating a customer level of satisfaction. 2- Setting the right performance targets:- This require the group to determine wether KPI targets had short- term or long term payoffs. 3- Putting data into context:- the group had to tie the data to ongoing customer satisfaction projects..