Focus groups involve bringing people together to discuss their opinions, observations, and attitudes towards a product like a film being released. Questionnaires can be used to collect large amounts of information from many people to determine what types of films or genres people are interested in. Test screenings screen movies or shows before release to gauge audience reaction and obtain feedback through questionnaires. Set top boxes record what programs people watch through a remote control and button presses to measure audiences for organizations. BARB numbers from set top boxes are important for commercial TV stations as advertising rates are based on viewership numbers.
The document discusses the marketing campaign for the James Bond film Spectre. It analyzes posters used to promote the film that feature Daniel Craig and Lea Seydoux to appeal to both male and female audiences. It also summarizes a theatrical trailer for Spectre that shows action sequences, exotic locations in Mexico City, and establishes characters like Bond and the villain Oberhauser. The marketing campaign aimed to promote Spectre through posters, trailers, and advertisements in magazines like Loaded and K Magazine that had relevant target audiences of men and women.
The shared views of PACT Agencies on the fundamental principles underlying a good copy testing system.
Reference: "PACT: Positioning Advertising Copy Testing." Journal of Advertising 11, no. 4 (1982): 3-29. doi:10.1080/00913367.1982.10672818.
Contemporary British Cinema and the Representation of British YouthZoe Lorenz
The document discusses the representation of youth in contemporary British cinema. It analyzes films like "Harry Brown," "Eden Lake," and "Attack the Block" which portray young people, often depicted by the media as "hoodies," as monsters that threaten normality. The document discusses how these films relate to concepts like cultivating fear of working class youth and reproducing social order. It also examines how "Attack the Block" subverts expectations by initially showing the youth as monsters but then transforming them into heroes who battle actual aliens.
Cinema has had a profound impact on society since its inception in the late 19th century. The first films shown by the Lumiere brothers in 1895 amazed audiences and caused some to faint in fear from the moving images. Over time, film evolved to tell stories and narratives through the works of pioneers like George Melies. Cinema serves as a reflection of society and a powerful means of communication, culture, education, and propaganda. While film can increase understanding between cultures and influence society in positive ways, it also has the potential to promote unhealthy behaviors if misused.
Impact of cinema on youth dessertation final cutsuraj13b
This document provides an overview of the Indian film industry and discusses the impact of cinema on youth. It begins with background on the large size and cultural importance of the Indian film industry. It then discusses how films from Bollywood and other regional industries shape youth culture through influencing fashion, language, and ideas of romance. Films also provide a sense of belonging for young people who emulate styles portrayed. The document thus examines cinema's role in socializing youth and introducing new concepts.
Cinema is a fun family event to treat their children and offers a rare chance to escape from the demands of everyday life. This is why family brands use cinema to reach the hard-to-reach housewives with children.
The Advertising effects on Youth is to Know what the youth exactly want to see in the advertisement & what all are the factors which influence them to buy the product after watching advertisement.
This can help the Ad making firm to know what exactly they need to show in the ad so that their will be more effect of ad on their mindset
Focus groups involve bringing people together to discuss their opinions, observations, and attitudes towards a product like a film being released. Questionnaires can be used to collect large amounts of information from many people to determine what types of films or genres people are interested in. Test screenings screen movies or shows before release to gauge audience reaction and obtain feedback through questionnaires. Set top boxes record what programs people watch through a remote control and button presses to measure audiences for organizations. BARB numbers from set top boxes are important for commercial TV stations as advertising rates are based on viewership numbers.
The document discusses the marketing campaign for the James Bond film Spectre. It analyzes posters used to promote the film that feature Daniel Craig and Lea Seydoux to appeal to both male and female audiences. It also summarizes a theatrical trailer for Spectre that shows action sequences, exotic locations in Mexico City, and establishes characters like Bond and the villain Oberhauser. The marketing campaign aimed to promote Spectre through posters, trailers, and advertisements in magazines like Loaded and K Magazine that had relevant target audiences of men and women.
The shared views of PACT Agencies on the fundamental principles underlying a good copy testing system.
Reference: "PACT: Positioning Advertising Copy Testing." Journal of Advertising 11, no. 4 (1982): 3-29. doi:10.1080/00913367.1982.10672818.
Contemporary British Cinema and the Representation of British YouthZoe Lorenz
The document discusses the representation of youth in contemporary British cinema. It analyzes films like "Harry Brown," "Eden Lake," and "Attack the Block" which portray young people, often depicted by the media as "hoodies," as monsters that threaten normality. The document discusses how these films relate to concepts like cultivating fear of working class youth and reproducing social order. It also examines how "Attack the Block" subverts expectations by initially showing the youth as monsters but then transforming them into heroes who battle actual aliens.
Cinema has had a profound impact on society since its inception in the late 19th century. The first films shown by the Lumiere brothers in 1895 amazed audiences and caused some to faint in fear from the moving images. Over time, film evolved to tell stories and narratives through the works of pioneers like George Melies. Cinema serves as a reflection of society and a powerful means of communication, culture, education, and propaganda. While film can increase understanding between cultures and influence society in positive ways, it also has the potential to promote unhealthy behaviors if misused.
Impact of cinema on youth dessertation final cutsuraj13b
This document provides an overview of the Indian film industry and discusses the impact of cinema on youth. It begins with background on the large size and cultural importance of the Indian film industry. It then discusses how films from Bollywood and other regional industries shape youth culture through influencing fashion, language, and ideas of romance. Films also provide a sense of belonging for young people who emulate styles portrayed. The document thus examines cinema's role in socializing youth and introducing new concepts.
Cinema is a fun family event to treat their children and offers a rare chance to escape from the demands of everyday life. This is why family brands use cinema to reach the hard-to-reach housewives with children.
The Advertising effects on Youth is to Know what the youth exactly want to see in the advertisement & what all are the factors which influence them to buy the product after watching advertisement.
This can help the Ad making firm to know what exactly they need to show in the ad so that their will be more effect of ad on their mindset
The usage of subliminal messages in advertising: an empirical investigation ...Target Research
This study investigated the efficacy of subliminal messages in print advertising through a mixed methods approach. A qualitative phase involved interviews to understand perceptions of advertising, followed by a quantitative survey with 267 respondents randomly assigned to control and test groups evaluating ads with or without embedded sexual images. For a bacon cheeseburger ad, the test group rated the ad and brand more positively on several measures. However, for a gin ad, only one measure ("insignificant to memorable") differed between groups. The author concluded subliminal messages may influence some product categories more than others and that message type and product category need further investigation to understand how to best apply subliminal techniques. Limitations included a small sample size and limited message/product types
This document provides an overview of tools and methods for conducting market research to support new product development and launch. It discusses:
1) Different types of research by target audience, methodology, data collection objective and design.
2) The pre-launch product development process including problem definition, prototype testing, evaluation and revision.
3) How research is used at different stages of the product life cycle including growth, maturity and decline.
4) An example of Apple's development of the iPhone to demonstrate how ongoing research and testing was used to refine their concept.
The document discusses several studies that demonstrate the effectiveness of promotional products in marketing. Some key findings include:
1) Promotional products outperformed television advertising in generating positive attitudes, message credibility, purchase intent, and referral value according to a 2006 Louisiana State University study.
2) A 2005 Georgia Southern University study found that recipients of promotional products had a more positive image of the promoted company than non-recipients.
3) Multiple studies found that including promotional products with direct mail, tradeshow invitations, and other advertising increased response rates.
The document discusses several studies that demonstrate the effectiveness of promotional products in marketing. Some key findings include:
1) Promotional products outperformed television advertising in generating positive attitudes, message credibility, purchase intent, and referral value according to a 2006 Louisiana State University study.
2) A 2005 Georgia Southern University study found that recipients of promotional products had a more positive image of the promoted company than non-recipients.
3) Multiple studies found that including promotional products with direct mail, tradeshow invitations, and other advertising increased response rates.
This document contains an index and sections on the introduction, statement of the problem, objectives of the study, methodology, discussion and analysis, findings of the study, conclusion, and recommendations regarding a study on product placement in Indian reality television shows. The methodology section describes a sample of 120 students, with data collected through a structured questionnaire. Several tables in the discussion and analysis section show high levels of awareness and recall of product placements among viewers. Key findings include most viewers watching reality shows regularly and having good awareness and recall of brand placements. The conclusion states that placements can be an effective communication vehicle if integrated properly. Recommendations include further study of placements in other media and long-term memory effects.
Magazines perform well within media mixes by engaging and inspiring audiences. They rank highly for identification, stimulation, innovation, and providing practical tips that motivate action. Studies show magazines outperform other media like TV, newspapers, radio and online for positively influencing consumers' brand awareness, purchase intent, and conversations about products. Magazine advertising is also seen as less annoying than other media's ads. Research demonstrates magazines are effective at winning new customers and increasing purchasing for advertised brands through higher brand penetration and weight of purchases. Combining magazine advertising with other media can further boost branding metrics. Studies find magazines deserve a greater share of marketing budgets than their current advertising spending share due to their impact.
This document summarizes the results of a market research study comparing the impact of two media mixes on awareness, perception and sales of a new beauty product targeted towards women over 55:
1) A traditional media mix of TV, print and point-of-sale advertising.
2) The traditional media mix plus direct mail.
The study found that direct mail significantly improved brand awareness and was more effective at each step of the sales process, boosting purchase intention by 61%. Direct mail and TV had the highest recall rates. Samples and coupons distributed through direct mail were also highly effective at trial and purchase conversion within a short time period. The media mix including direct mail achieved a significantly higher ROI despite lower advertising costs and
The document discusses best practices for customer service and engagement on social media. It recommends (1) creating an authentic social media presence to build trust and loyalty, (2) leveraging customer communities to gain customer insights, (3) using customer feedback to create new revenue streams, (4) providing individual customer feedback that helps others, and (5) turning negative experiences into positive interactions. Specific tactics mentioned include monitoring social media, responding to customers, sharing customer testimonials, and addressing complaints transparently.
This campaign creative includes various elements to promote Snapple's "What Makes You Snapple?" campaign message. Television commercials will run on broadcast and cable to raise awareness among non-Heartland audiences. Experiential activations include sponsoring music festivals for sampling and photo opportunities. Digital advertising incorporates in-banner video, video pre-roll, geo-targeted mobile ads and weather-targeted mobile to increase awareness, comprehension and purchase intent. Snapchat filters will be used around holidays. The goal is to engage consumers and increase purchase frequency among both Heartland and non-Heartland audiences using a tailored, dual strategy approach.
Radio Messaging and the Food & Beverage SectorJim Alkon
Food & beverage is one of the largest advertising categories. In this CRN survey, consumers indicate which types of radio messaging are most likely to prompt them to consider purchase.
TOM Awareness Decathlon stijgt met 18% bij bioscoopbezoekersbrightfish_be
The document summarizes the results of an awareness study conducted for the Domyos sports clothing line for children. A pre-test found that 36% of respondents were aware of Domyos. A cinema campaign increased awareness to 42% after a few weeks. A post-campaign survey found overall awareness had increased to 72% of moviegoers and 66% of all respondents. The cinema campaign also increased spontaneous awareness of the Decathlon sports store from 67% to 85% of moviegoers.
02 Key Ingredient To Integrated MarketingStephen Lalla
A study conducted by Louisiana State University and the University of Texas at San Antonio tested the effectiveness of promotional products compared to television and print advertising. Seven groups were exposed to advertising for a new pizza product through different combinations of these mediums. The study found that while print ads were most effective overall, promotional products outperformed television on multiple measures including positive attitudes, message credibility, purchase intent, and referral value. When combined with other media, promotional products increased referral value and credibility compared to television and print alone. The study demonstrated that promotional products are an effective part of an integrated marketing strategy.
This document discusses the impact of television advertisements on children's behavior. It begins by acknowledging those who helped with the project. It then provides an introduction stating that advertisements play an important role in persuading customers. The document discusses how advertisements aim to attract different market segments and how appealing to children's interests can influence their purchase requests to parents. It describes the research methodology used to study the relationship between advertisements and children's purchasing behavior, including collecting data from children of different ages across various schools. The document also reviews literature on the topic and discusses the relevance and rationale of the study.
Isobar Belgium research: brands on Snapchat in BelgiumIsobar Belgium
This what brands do on Snapchat in Belgium:
The amount of Snapchat users in Belgium is estimated at 1 million and continues to grow. The application isn't more popular anywhere else than in our country (60% of 16-24yo's are using Snapchat).
It was about time to better understand how brands are using Snapchat in Belgium. In collaboration with Digimedia we setup a research in order gather more insights on brands first experiences on Snapchat. Beside experiences of brands that are active on Snapchat, we also researched brands that aren't present (yet) and their reasons why. Engagement and awareness are Snapchat main assets, while content creation & analytics are the main challenges.
This document provides an overview and summary of the mid-2017 influencer marketing landscape and Ogilvy's influencer marketing process. Some key points:
- Influencer marketing continues to grow in importance as traditional media declines and audiences engage differently. Brands are increasing investment.
- Micro-influencers with 30,000 or fewer followers are gaining prominence with higher engagement rates. Influencers are also becoming content creators.
- Ogilvy's process involves identifying the right influencers based on relevance, reach, and resonance; mapping them into tiers; and aligning objectives and measurement plans.
- Recent examples show the success of Glossier in engaging organic fans and Sperry in tapping
Promotional product advertising is advertising that lasts. Bundled with your traditional advertising you can greatly improve your reach, memorability and effectiveness
The document summarizes key findings from a survey of 447 restaurant patrons about the effectiveness of various forms of radio marketing and messaging. The survey found that custom content providing useful information was the most popular and effective form of messaging, with 79% interested in listening to it and 54% saying it would make them most likely to consider purchasing a product. Traditional radio advertisements were found to be less effective, with 83% reporting paying little attention to them and 59% saying they would have little influence on purchase decisions. Contests and endorsements/testimonials were moderately effective strategies according to the survey results.
Cinema advertising was effective for targeting specific audiences for two banking campaigns. For a Santander Switch campaign, cinema was most effective for reaching a younger, more affluent audience. For a Barclaycard Rollercoaster campaign, cinema delivered new information and enjoyment despite heavy TV activity, particularly for students, young workers, and established families.
Lloyds TSB ran a campaign across TV, VOD and Cinema to promote their sponsorship of the London 2012 Olympic Games. Cinema ran a 90” creative in the Silver Spot position for 3 weeks prior to the start of the Olympics resulting in higher ad recall.
More Related Content
Similar to How cinema complimented Co-op's 'Passionate Plea' campaign
The usage of subliminal messages in advertising: an empirical investigation ...Target Research
This study investigated the efficacy of subliminal messages in print advertising through a mixed methods approach. A qualitative phase involved interviews to understand perceptions of advertising, followed by a quantitative survey with 267 respondents randomly assigned to control and test groups evaluating ads with or without embedded sexual images. For a bacon cheeseburger ad, the test group rated the ad and brand more positively on several measures. However, for a gin ad, only one measure ("insignificant to memorable") differed between groups. The author concluded subliminal messages may influence some product categories more than others and that message type and product category need further investigation to understand how to best apply subliminal techniques. Limitations included a small sample size and limited message/product types
This document provides an overview of tools and methods for conducting market research to support new product development and launch. It discusses:
1) Different types of research by target audience, methodology, data collection objective and design.
2) The pre-launch product development process including problem definition, prototype testing, evaluation and revision.
3) How research is used at different stages of the product life cycle including growth, maturity and decline.
4) An example of Apple's development of the iPhone to demonstrate how ongoing research and testing was used to refine their concept.
The document discusses several studies that demonstrate the effectiveness of promotional products in marketing. Some key findings include:
1) Promotional products outperformed television advertising in generating positive attitudes, message credibility, purchase intent, and referral value according to a 2006 Louisiana State University study.
2) A 2005 Georgia Southern University study found that recipients of promotional products had a more positive image of the promoted company than non-recipients.
3) Multiple studies found that including promotional products with direct mail, tradeshow invitations, and other advertising increased response rates.
The document discusses several studies that demonstrate the effectiveness of promotional products in marketing. Some key findings include:
1) Promotional products outperformed television advertising in generating positive attitudes, message credibility, purchase intent, and referral value according to a 2006 Louisiana State University study.
2) A 2005 Georgia Southern University study found that recipients of promotional products had a more positive image of the promoted company than non-recipients.
3) Multiple studies found that including promotional products with direct mail, tradeshow invitations, and other advertising increased response rates.
This document contains an index and sections on the introduction, statement of the problem, objectives of the study, methodology, discussion and analysis, findings of the study, conclusion, and recommendations regarding a study on product placement in Indian reality television shows. The methodology section describes a sample of 120 students, with data collected through a structured questionnaire. Several tables in the discussion and analysis section show high levels of awareness and recall of product placements among viewers. Key findings include most viewers watching reality shows regularly and having good awareness and recall of brand placements. The conclusion states that placements can be an effective communication vehicle if integrated properly. Recommendations include further study of placements in other media and long-term memory effects.
Magazines perform well within media mixes by engaging and inspiring audiences. They rank highly for identification, stimulation, innovation, and providing practical tips that motivate action. Studies show magazines outperform other media like TV, newspapers, radio and online for positively influencing consumers' brand awareness, purchase intent, and conversations about products. Magazine advertising is also seen as less annoying than other media's ads. Research demonstrates magazines are effective at winning new customers and increasing purchasing for advertised brands through higher brand penetration and weight of purchases. Combining magazine advertising with other media can further boost branding metrics. Studies find magazines deserve a greater share of marketing budgets than their current advertising spending share due to their impact.
This document summarizes the results of a market research study comparing the impact of two media mixes on awareness, perception and sales of a new beauty product targeted towards women over 55:
1) A traditional media mix of TV, print and point-of-sale advertising.
2) The traditional media mix plus direct mail.
The study found that direct mail significantly improved brand awareness and was more effective at each step of the sales process, boosting purchase intention by 61%. Direct mail and TV had the highest recall rates. Samples and coupons distributed through direct mail were also highly effective at trial and purchase conversion within a short time period. The media mix including direct mail achieved a significantly higher ROI despite lower advertising costs and
The document discusses best practices for customer service and engagement on social media. It recommends (1) creating an authentic social media presence to build trust and loyalty, (2) leveraging customer communities to gain customer insights, (3) using customer feedback to create new revenue streams, (4) providing individual customer feedback that helps others, and (5) turning negative experiences into positive interactions. Specific tactics mentioned include monitoring social media, responding to customers, sharing customer testimonials, and addressing complaints transparently.
This campaign creative includes various elements to promote Snapple's "What Makes You Snapple?" campaign message. Television commercials will run on broadcast and cable to raise awareness among non-Heartland audiences. Experiential activations include sponsoring music festivals for sampling and photo opportunities. Digital advertising incorporates in-banner video, video pre-roll, geo-targeted mobile ads and weather-targeted mobile to increase awareness, comprehension and purchase intent. Snapchat filters will be used around holidays. The goal is to engage consumers and increase purchase frequency among both Heartland and non-Heartland audiences using a tailored, dual strategy approach.
Radio Messaging and the Food & Beverage SectorJim Alkon
Food & beverage is one of the largest advertising categories. In this CRN survey, consumers indicate which types of radio messaging are most likely to prompt them to consider purchase.
TOM Awareness Decathlon stijgt met 18% bij bioscoopbezoekersbrightfish_be
The document summarizes the results of an awareness study conducted for the Domyos sports clothing line for children. A pre-test found that 36% of respondents were aware of Domyos. A cinema campaign increased awareness to 42% after a few weeks. A post-campaign survey found overall awareness had increased to 72% of moviegoers and 66% of all respondents. The cinema campaign also increased spontaneous awareness of the Decathlon sports store from 67% to 85% of moviegoers.
02 Key Ingredient To Integrated MarketingStephen Lalla
A study conducted by Louisiana State University and the University of Texas at San Antonio tested the effectiveness of promotional products compared to television and print advertising. Seven groups were exposed to advertising for a new pizza product through different combinations of these mediums. The study found that while print ads were most effective overall, promotional products outperformed television on multiple measures including positive attitudes, message credibility, purchase intent, and referral value. When combined with other media, promotional products increased referral value and credibility compared to television and print alone. The study demonstrated that promotional products are an effective part of an integrated marketing strategy.
This document discusses the impact of television advertisements on children's behavior. It begins by acknowledging those who helped with the project. It then provides an introduction stating that advertisements play an important role in persuading customers. The document discusses how advertisements aim to attract different market segments and how appealing to children's interests can influence their purchase requests to parents. It describes the research methodology used to study the relationship between advertisements and children's purchasing behavior, including collecting data from children of different ages across various schools. The document also reviews literature on the topic and discusses the relevance and rationale of the study.
Isobar Belgium research: brands on Snapchat in BelgiumIsobar Belgium
This what brands do on Snapchat in Belgium:
The amount of Snapchat users in Belgium is estimated at 1 million and continues to grow. The application isn't more popular anywhere else than in our country (60% of 16-24yo's are using Snapchat).
It was about time to better understand how brands are using Snapchat in Belgium. In collaboration with Digimedia we setup a research in order gather more insights on brands first experiences on Snapchat. Beside experiences of brands that are active on Snapchat, we also researched brands that aren't present (yet) and their reasons why. Engagement and awareness are Snapchat main assets, while content creation & analytics are the main challenges.
This document provides an overview and summary of the mid-2017 influencer marketing landscape and Ogilvy's influencer marketing process. Some key points:
- Influencer marketing continues to grow in importance as traditional media declines and audiences engage differently. Brands are increasing investment.
- Micro-influencers with 30,000 or fewer followers are gaining prominence with higher engagement rates. Influencers are also becoming content creators.
- Ogilvy's process involves identifying the right influencers based on relevance, reach, and resonance; mapping them into tiers; and aligning objectives and measurement plans.
- Recent examples show the success of Glossier in engaging organic fans and Sperry in tapping
Promotional product advertising is advertising that lasts. Bundled with your traditional advertising you can greatly improve your reach, memorability and effectiveness
The document summarizes key findings from a survey of 447 restaurant patrons about the effectiveness of various forms of radio marketing and messaging. The survey found that custom content providing useful information was the most popular and effective form of messaging, with 79% interested in listening to it and 54% saying it would make them most likely to consider purchasing a product. Traditional radio advertisements were found to be less effective, with 83% reporting paying little attention to them and 59% saying they would have little influence on purchase decisions. Contests and endorsements/testimonials were moderately effective strategies according to the survey results.
Similar to How cinema complimented Co-op's 'Passionate Plea' campaign (20)
Cinema advertising was effective for targeting specific audiences for two banking campaigns. For a Santander Switch campaign, cinema was most effective for reaching a younger, more affluent audience. For a Barclaycard Rollercoaster campaign, cinema delivered new information and enjoyment despite heavy TV activity, particularly for students, young workers, and established families.
Lloyds TSB ran a campaign across TV, VOD and Cinema to promote their sponsorship of the London 2012 Olympic Games. Cinema ran a 90” creative in the Silver Spot position for 3 weeks prior to the start of the Olympics resulting in higher ad recall.
1) There were 1.8 million mentions of "Skyfall" on social media since November 2011, peaking at over 300,000 mentions during the film's release weekend in late October 2012.
2) Conversation was mostly on Twitter, which accounted for 87% of mentions. Males generated about two-thirds of the total conversation, though females were more engaged during the release weekend.
3) Key moments driving buzz included the film title announcement in November 2011, the first trailer release in May 2012, Adele's theme song release in October 2012, and the film's premiere and opening weekend in late October 2012. Sentiment was largely positive across these moments.
Social media buzz for the James Bond film Skyfall peaked around key movie announcements and releases from November 2011 to October 2012. The document highlights several key moments: when the title was announced in November 2011; the release of the first trailer in May 2012; opening weekend from October 26-28, 2012 when over 76,000 social mentions occurred at the film's premiere. Overall, the document analyzed 231,727 total social mentions of Skyfall over the 12-month period, with discussion generally positive and excitement building ahead of the film's release.
The document summarizes the results of a campaign by Sony Mobile to promote awareness of its Xperia S smartphone through cinema advertising from May 25th to June 21st. It found that spontaneous and prompted smartphone brand awareness for Sony was significantly higher among cinema-goers compared to a main survey tracker, demonstrating the effectiveness of cinema in raising awareness. Cinemagoers also showed stronger preference for the Xperia S over competitors and were more likely to correctly attribute the phone to Sony as the manufacturer.
This document summarizes research from BrandScience's European Results Vault from June 2012 on cinema advertising return on investment. It finds that adding cinema to marketing campaigns drives higher total return on investment for brands compared to those not using cinema. Specifically, cinema outperforms other media and has the longest carryover effect when used as a support medium for consumer packaged goods campaigns in Europe. In the UK, cinema performs well and has the third highest return on investment of measured media behind radio and print.
Following the success of cinema’s contribution to the Tesco Apples creative in November 2011, cinema was back on their media plan. In April 2012, Tesco launched their new fashion line ‘Florence & Fred’ running a multi-media campaign on TV, press online and cinema.
Using cinema as part of the media mix of the Bakers “Meaty Meals" campaign has had an incremental impact on overall brand performance, and helped the brand reach a different demographic.
This document discusses how cinema can reach pet owners as an audience. It finds that pet owners pay most attention to advertisements in cinema and have the lowest ad avoidance there compared to other media like TV, radio, magazines and the internet. Cinema brings excitement and anticipation for films, driving word of mouth discussions about movies among pet owners. For pet owners, cinema is also a shared social experience with loved ones and friends. The document analyzes top brands that cinemagoers with dogs or cats have used in the past year.
Toyota have been running heavyweight TV campaigns for the Yaris model over the past year. From January to March 2012, Toyota launched their new ‘Gadget Guy’ creative on cinema using an Audience Garentuee Pacakage.
The campaign was a great success and Toyota saw increased brand and purchase consideration amongst cinemagoers.
The document compares cinema audiences to video-on-demand (VOD) audiences using survey and diary methodology. While surveys found the audiences are similar, diaries showed differences. Cinemas reach a broader audience, including younger and lower social grades. Cinemas provide an event experience shared with others, while VOD is for convenience. Cinemas elicit more excitement and positive emotions. Cinemas also reach a more tech-savvy audience that uses smartphones.
The document discusses awards season films and their target audience. It analyzes awards season films from 2011 and 2012 that attracted audiences that were largely ABC1 social grades. These films included titles like The King's Speech, Black Swan, The Help, and The Artist. Statistics are provided on the box office revenues and nominations for awards season films from 2011. The dates for major upcoming awards ceremonies in 2012 are also listed.
The document discusses how cinema provides a unique family experience. It notes that cinema is a social occasion that allows for quality bonding time between family members. The document also states that for families with children, going to the cinema is seen as a fun family event that provides a rare chance to escape from everyday life. Furthermore, the document shares that the average group size for families with children attending the cinema is around 3 people and that genres like family films, animation, and comedies are particularly popular among children and those with families.
The document discusses a case study of Barclaycard's mobile payments cinema campaign. The objectives were to investigate if cinema delivery increased media reach and excitement/emotional connection. A 40-second mobile payments ad aired on 1,800 UK cinema screens over 5 weeks, reaching an estimated 7.4 million viewers. Research found the cinema experience strengthened brand association, appeal, and consideration among cinema-goers more than TV-only viewers.
This document discusses the effectiveness of different media channels for reaching housewives with children. It finds that housewives with children pay most attention to advertisements in cinema, radio, and internet. Cinema offers a quality broadcast channel and ultimate brand experience for passive, destination viewing with the whole family in a way that escapes everyday life.
Gaming and films are closely linked, as gamers enjoy cinema and cinemagoers are also frequent gamers. Over half of cinemagoers own a games console, and they spend above-average amounts on gaming hardware, software, and accessories each year. Cinemagoers are 24-29% more likely than average to play games on their mobile phones as well. The gaming and film industries would benefit from collaborating, as the audiences overlap significantly.
Cinema delivered the highest return on investment of all media for Unilever's fast-moving consumer goods portfolio, achieving an ROI of £3.87. Cinema had both the highest ROI and was the channel with the lowest ROI across Unilever's FMCG cases. The average ROI for Ben & Jerry's portfolio was £1.17.
Cinema delivered the highest return on investment of all media for Unilever's fast-moving consumer goods portfolio, achieving an ROI of £3.87. Cinema provided the highest ROI while the lowest ROI was achieved by another unspecified channel. On average, the ROI for Ben & Jerry's portfolio of products was £1.17.
ABC1 cinemagoers earn above average personal incomes in the UK and spend more than average on holidays and short breaks. They spent £1504 on average for holidays in the last year, which is 13% more than the average UK adult, and their spending accounted for 57% of the total £39.5 million spent on holidays by UK adults in the last year.
Building a Raspberry Pi Robot with Dot NET 8, Blazor and SignalRPeter Gallagher
In this session delivered at NDC Oslo 2024, I talk about how you can control a 3D printed Robot Arm with a Raspberry Pi, .NET 8, Blazor and SignalR.
I also show how you can use a Unity app on an Meta Quest 3 to control the arm VR too.
You can find the GitHub repo and workshop instructions here;
https://bit.ly/dotnetrobotgithub
How cinema complimented Co-op's 'Passionate Plea' campaign
1. CASE STUDY: CO-OP ‘PASSIONATE PLEA’ EFFECT OF CINEMA IN THE MIX Date: 29.06.11 Presented by: Sarah Cratchley DCM.CO.UK
2.
3. Source: TNS Research. Fieldwork 07-17.02.11. Co-op Case study. Q. D1a – AD2a Spontaneous execution recall & branding. Base: Cinema goers (307), Control cell (99) SPONTANEOUS TV CUT-THROUGH FOR ‘PASSIONATE PLEA’ IS OVER DOUBLE AMONGST CINEMAGOERS, SUGGESTING RECENT EXPOSURE HAS HAD AN EFFECT SPONTANEOUS – TOP OF MIND - EXECUTION RECALL (ANY AD SEEN) ON TV 4% 9%
4. Source: TNS Research. Fieldwork 07-17.02.11. Co-op Case study. Base: All respondents / All recognising the campaign. QA2a/b (Prompted recognition), A3 (Branding – open ended). *Sig test at 95% CINEMAGOERS HAVE SIGNIFICANTLY HIGHER LEVELS OF AD RECOGNITION, PLUS CAMPAIGN ADDS ALL IMPORTANT REACH… PROMPTED EXECUTION RECOGNITION Yes net 55% Yes net 70%* Category Norms Excellent 80%+ Good 65-79% Reasonable 55-64% Poor 0-54%
5.
6. Source notes: TNS Research. Fieldwork 07-17.02.11. Co-op Case study. Base: All recognising the campaign (Cinema goers n=216; Control n=55) QA6a-f (Prompted) AdEval questions. *Sig test at 95% MOTIVATION LEVELS AMONGST CINEMAGOERS ARE SIGNIFICANTLY HIGHER THAN FOR TV ALONE… * MOTIVATION AMONGST THOSE RECOGNISING THE CAMPAIGN
7. Base: Respondents who recognized ad A6g (Key message – prompted) Control - TV only exposure Source notes: TNS Research. Fieldwork 07-17.02.11. Co-op Case study. Base: All recognising the campaign (Cinema goers n=216; Control n=55). QA6g (Prompted) Agreement with statements. *Sig test at 95% * * * * * Cinemagoers HIGH LEVELS OF ENGAGEMENT IN CINEMA DRIVES POSITIVE RESPONSES FOR CREATIVE, BRAND FIT & COMMUNICATION AD DIAGNOSTICS AMONGST THOSE RECOGNISING THE CAMPAIGN
8. Base: Respondents who recognized ad A6g (Key message – prompted) Control - TV only exposure Source notes: TNS Research. Fieldwork 07-17.02.11. Co-op Case study. Base: All recognising the campaign (Cinema goers n=216; Control n=55).QA6g (Prompted) Agreement with statements. *Sig test at 95% * * Cinemagoers … WITH KEY MESSAGES ALSO RESOUNDING SIGNIFICANTLY BETTER AMONGST CINEMAGOERS AD DIAGNOSTICS AMONGST THOSE RECOGNISING THE CAMPAIGN * *
9. * * * CINEMAGOERS ALSO HAVE BETTER PERCEPTIONS OF CO-OP BEING ‘TRUSTWORTHY, FUN, DYNAMIC, FAMILY FOCUSED, WARM, INTELLIGENT & IN TOUCH WITH ITS CUSTOMERS’ CO-OP BRAND PERSONALITY Source TNS Research. Fieldwork 07-17.02.11. Co-op Case study. Sample Base: All aware of Co-op (inc Somerfield). * Sig test at 95% Q6 (Image/Personality Association)
11. Children 5-15 in the household: 41% THE CONTROL CELL WAS MATCHED DEMOGRAPHICALLY IN THE TRACKER TO THE PRIMARY GROCERY SHOPPER PROFILE IN THE NORTH Source TNS Research. Fieldwork 07-17.02.11. Co-op Case study. Control Tracker Control Tracker Control Tracker Control Tracker
12. Gender Age Social Grade Working status Frequency of going to the cinema Children 5-15 in the household: 37% Source TNS Research. Fieldwork 07-17.02.11. Co-op Case study. Sample Base: Cinema goers (307) . * Sig test at 95% * * * * CINEMAGOERS ARE MORE LIKELY TO BE YOUNGER, MALE, MORE UPMARKET & MORE LIKELY TO BE WORKING THAN PRIMARY GROCERY SHOPPERS Cinemagoers Control Cinemagoers Control Cinemagoers Control Cinemagoers Control
13. THANK YOU Contact Sarah Cratchley T: 020 7534 6230 E: sarah.cratchley@dcm.co.uk DCM.CO.UK
Editor's Notes
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recruited and phoned back day after. Sample not aware they will be asked about advertising Control: Non-cinemagoers must not have been to the cinema since campaign began
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Effective advertising cements or reinforces the relationship between the brand and customers. Building awareness such that consumers recognise the ad and understand the message is, of course, crucial to this bu t succeeding on these elements doesn’t necessarily mean it will have an effect. Effective advertising must say something about the brand in a way that is personally meaningful to customers. It must effectively position the brand in the mind of customers in a positive way so that it is selected in preference to others in the future. This is measured through Involvement and Motivation