How does the tourism industry work with aggregators, online travel agents and channel managers? This presentation from Dante St James explains how they work and interact with accommodation providers and tour operators.

1. KATHERINE
TOURISM
Channel
Managers &
Aggregators
TOURISM TOP END & ASBAS DIGITAL SOLUTIONS

2. Whatwe're
covering
today
WHAT WE'RE
COVERING
TODAY
MAIN TOPICS
What Channel Managers Do
What Booking Aggregators Do
The Pros & Cons of both
Some options based on price, support
and usability in our region

3. About the
presenterAbout the
presenter
ASBAS Digital Solutions advisor
Facebook AU/NZ Community
Trainer
Facebook Australia Digital
Marketing Associate
Facebook Marketing Science,
Media Buying & Media Planning
Graduate
Google Digital Springboard Trainer
Google Local Guide Meetup Host
for Darwin & Top End
Regular Tourism Top End
Workshop Host
DANTE ST JAMES

4. WHATIS
CHANNEL
MANAGER
What exactly is a
channel manager?
SOFTWARE THAT MANAGES BOOKINGS
MADE ON VARIOUS RESERVATION
WEBSITES, I.E. CHANNELS. IT
SYNCHRONISES DATA ACROSS DIFFERENT
WEBSITES AND THE PROPERTY'S MAIN
RESERVATION SYSTEM.

6. BUT FIRST
There are a range of systems
that work together to make this
happen...
MULTIPLE
SYSTEMS

7. #1YOU NEED A CORE BOOKING
ENGINE FOR YOUR
PROPERTY
CLOUDBEDS

8. #2YOU NEED A CHANNEL
MANAGER PRODUCT THAT
LINKS YOUR BOOKING
SYSTEM TO THE SITES
(SOME ACT AS YOUR
BOOKING SYSTEM)
CLOUDBEDS
SMARTHOTEL
RENTLIO

9. #3YOU NEED ACCOUNTS WITH
EACH OF THE BOOKING
AGGREGATORS

10. THE PROS
THE PROS
The Pros
AGGREGATORS ARE
WHERE PEOPLE ARE
COMPARIING &
BOOKING
CHANNEL MANAGERS
MAKE THE PROCESS
EASIER TO MANAGE
ACROSS MANY SITES
YOU'RE PART OF THE
CONVERSATION
ONLINE AND NOT
MISSING BOOKINGS

11. THE CONS
THE CONS
The Cons
AGGREGATORS TAKE
A PERCENTAGE OF
THE BOOKING FROM
EVERYONE
CHANNEL MANAGERS
ARE AN EXTRA COST
TO ABSORB SO YOUR
RATES MAY RISE
AGGREGATORS
OFTEN DISCOUNT
YOUR ROOMS
WITHOUT NOTICE

12. BOOKING ENGINE
From $0 to as high as $500 per
month depending on features and
support costs.
CHANNEL MANAGERS
Range from $9 (US) to $300 (US) per
month, but most have a free trial to
test with before you commit to buy.
AGGREGATORS
Usually free to register and use, but
they take a fee for each booking,
usually from 12-15%. Travel agents
may take up to 25%
THE COSTS
THE COSTS
THE COSTS
THE COSTS

13. SHOULD YOU DO
IT? AND WHO CAN
HELP?
IT'S SLOWER, DEEPER TRAVELING -
TRUE IMMERSION IN A PLACE.

14. Michelle
Henson
A S B A S D I G I T A L S O L U T I O N S
A D V I S O R I N T O U R I S M &
B O O K I N G S Y S T E M S