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How can
Account-Based
Marketing be
measured ?
Buyers have multiple options to purchase from.
As a result, it is crucial for every business to
keep track of ABM success rates.While most
depend upon ROI, here are a few key metrics
that you should keep in mind the next time you
want to measure your ABM success rates.
During ABM, your sales and marketing team would ideally
be working together to provide personalized experiences to
the prospects. Due to such personalization, you could focus
on your prospects’ Engagement rate. Keeping a track of this
metric can help you get insights into whether or not your
marketing efforts are working and the key areas your team
might need to focus on.
Part 1
The Engagement
Rate :
LENGTH OF YOUR
SALES CYCLE :
ABM is a very detailed process. Therefore, your
sales cycle in ABM might be longer compared to
any other sales cycle. As you are providing
personalized solutions, the sales representative
should listen to the prospect’s pain points
thoroughly and talk them through them. This might
take longer than usual but it is completely fine.
Part 2
Your win rate directly describes whether or not
your ABM efforts are working. Keeping track of win
rates helps you understand how many marketing
leads have stepped into the sales funnel and how
many of them convert into buyers.
Part 3
Win Rates
Customer Acquisition
Cost (CAC)
Most B2B marketers have a hard time
understanding how much money is spent on ABM
campaigns per customer.If you are spending more
capital as compared to the deal you have closed,
then might need to re-evaluate your expenditure
and come up with better solutions.
Part 4
"TAKE THE NEXT STEP TOWARDS
QUALITY LEADS WITH
ACCOUNT-BASED MARKETING"
DM US TODAY TO UNLOCK YOUR QUALITY LEADS
GROWTH POTENTIAL WITH IMPLEMENTING ABM
MEASUREMENTS METRICS WITH THE SALESBRIDGE
www.thesalesbridge.com

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How can Account-Based Marketing be measured .pdf

  • 2. Buyers have multiple options to purchase from. As a result, it is crucial for every business to keep track of ABM success rates.While most depend upon ROI, here are a few key metrics that you should keep in mind the next time you want to measure your ABM success rates.
  • 3. During ABM, your sales and marketing team would ideally be working together to provide personalized experiences to the prospects. Due to such personalization, you could focus on your prospects’ Engagement rate. Keeping a track of this metric can help you get insights into whether or not your marketing efforts are working and the key areas your team might need to focus on. Part 1 The Engagement Rate :
  • 4. LENGTH OF YOUR SALES CYCLE : ABM is a very detailed process. Therefore, your sales cycle in ABM might be longer compared to any other sales cycle. As you are providing personalized solutions, the sales representative should listen to the prospect’s pain points thoroughly and talk them through them. This might take longer than usual but it is completely fine. Part 2
  • 5. Your win rate directly describes whether or not your ABM efforts are working. Keeping track of win rates helps you understand how many marketing leads have stepped into the sales funnel and how many of them convert into buyers. Part 3 Win Rates
  • 6. Customer Acquisition Cost (CAC) Most B2B marketers have a hard time understanding how much money is spent on ABM campaigns per customer.If you are spending more capital as compared to the deal you have closed, then might need to re-evaluate your expenditure and come up with better solutions. Part 4
  • 7. "TAKE THE NEXT STEP TOWARDS QUALITY LEADS WITH ACCOUNT-BASED MARKETING" DM US TODAY TO UNLOCK YOUR QUALITY LEADS GROWTH POTENTIAL WITH IMPLEMENTING ABM MEASUREMENTS METRICS WITH THE SALESBRIDGE www.thesalesbridge.com