The biggest challenge of logistics companies in the Middle East is supervising and managing last-mile delivery during peak seasons. Logistics managers are pressured to deal with increased demand during peak sales and ensuring that the packages are delivered to the customers on time. ​ Find out the logistical problems that might pop up during peak sales.

1. How Automated Route
Planning Helps 3PLs
During Peak Sales?

2. Sorting Parcels And
Shipments
Planning Ahead Of The
Peak Delivery Season
Capitalize On Customer
Loyalty
Improve the return process
Fleet Management And
Tracking
INTRODUCTION
Allocating The Right Personnel
For The Delivery Task
Why NORMA is the right route
optimization software
Key Points

3. INTRODUCTION

4. The biggest challenge of logistics companies in the Middle East is
supervising and managing last-mile delivery during peak seasons. Logistics
managers are pressured to deal with increased demand during peak sales and
ensuring that the packages are delivered to the customers on time.
Some logistical problems might pop up during peak sales which include:
1. Delivery of products can be delayed for customers due to inefficient
pickup.
2. Challenges in planning routes for last-mile delivery due to the high
demand for deliveries.
3. Unnecessary chaos in the warehouses due to challenges in managing sorting
procedures.
Ecommerce and retailer companies in the Middle East need an efficient and
reliable supply chain to ensure smooth and fast last-mile delivery during
peak seasons. This has led to the adoption of route optimization
software by logistics companies to assist with some of the operations.
Read along to figure out some of the ways the route optimization software has
Introduction

5. Planning Ahead Of The Peak Delivery
Season
1
.
The route optimization software
bundles up previous records of
past peak delivery seasons and
uses them to plan ahead of the
next peak.
The automated route planning
benefits e-commerce and retailers
when planning for last-mile
delivery during peak seasons in
various ways such as:
• Making a realistic budget plan
and including storage facility
costs.
• Selecting strategic 3PL partners
for effective shipment
management.
• Making demand predictions for

6. Capitalize On Customer Loyalty
2.
One of the biggest challenges
facing logistics companies during
peak sales is timely delivery and
lack of communication on the
status of the parcel. This turns
off customers and destroys the
brand's reputation.
In the Middle East, traffic can
cause delivery delays. For timely
deliveries, route optimization
software is required. It builds
alternative routes factoring in
driver skills traffic and delivery
timelines. Drivers can be able to
cover the maximum deliveries
within a specified period
improving the brand's on-time
delivery performance.

7. Sorting Parcels And Shipments
3.
During peak season warehouse
activities can be hectic. Most
third-party logistics companies
still use manual methods for
sorting packages before shipping
them which is inefficient and
time-consuming.
The automated route planner uses
vehicle/rider or zone-based
shipment sorting, interactive
mapping, reduces sorting time and
eliminates any possible errors.
Smart sorting enables faster
shipping of products to the
customers.

8. Improve the return process
Logistics companies should come up
with a cost-effective and stable
return policy. Return forms a big
part of the customer experience.
However, returns are very
expensive on the company’s side.
More resources are needed when
returning the package. If the
returns are handled poorly, they
can reduce a logistics company’s
profit margins. The route
optimization software can help
with quickly processing the
returns by suggesting routes using
few resources.
4.

9. Fleet Management And Tracking
5.
Tracking delivery operations and
managing the fleet is cumbersome
on normal days and worse when
there is a spike in sales.
Logistics operation managers &
fleet managers can use real-time
visibility solutions to be used by
fleet managers to track fleet
movement and on-ground deliveries
as they happen.
This averts delivery delays and
ensures that the productivity of
drivers is maintained.

10. Allocating The Right Personnel For The Delivery
Task.
6.
The route optimization software
helps assign deliveries to drivers
who are familiar with the delivery
location. This goes a long way in
helping logistics companies manage
geographical problems. Assigning
deliveries to drivers who are
familiar with the geographical
location enables them to make
timely deliveries during peak
seasons.

11. Why NORMA is the right route
optimization software for
logistics and last mile delivery
companies?

12. Norma is an AI-based route optimization software that can help FMCG
Companies optimize their logistics distribution systems in a manner
that allows for effective product deliveries.
By sifting a company's data and public data with our proprietary
software, we help the company gain actionable insights on how to
save time, cost and grow profitability.
Learn more about Norma
Reduces the number of used
vehicles by up to
35%
Reduces the number of miles
driven by up to
22%
Reduces the actual
driving time by up to
18%

13. CASE STUDY
Download Now
Download our case
study to learn
how a 3PL courier
is achieving 96%
delivery success
rate with AI.
softec.ai

14. WRAP-UP
For the modern supply chains, it is very important to be
ready when faced with new challenges may it be a pandemic or
a sudden spike in sales.
Online shopping fests, holidays, and sale days can be hectic
for
e-commerce sellers and retailers.
An artificial intelligence and logistics technology like
Norma helps you to efficiently utilize resources, manage
peak sales deliveries and ensure a fast last mile
operation.
Read also, How logistics companies can benefit from machine
learning and evolutionary computing
softec.ai
Find out how Can Softec Help 3PLs Achieve More

15. Our Solutions are Trusted by Market Leaders

16. Thank You
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Website: www.softec.ai
Email: info@softec.ai