How AI Improves your Marketing
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Find out in this presentation, the major benefits of AI and how to use it in VBOUT to personalize your marketing campaigns and boost conversions.
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How AI Improves your Marketing
- 1. Presented by Richard Fallah How AI improves your marketing
- 2. 20K MEMBERS - 8 YEARS The VBOUT Community Join Our Facebook Group
- 3. The VBOUT Stack ✔ Marketing Automation ✔ Stack Simple Interface ✔ Great Price ✔ Premium Support ✔ Built-in AI and Predictive capabilities
- 4. VBOUT in One Minute Full Product Video Tour
- 6. Agenda 1. Why AI is important 2. Application of AI in marketing 3. AI features in VBOUT
- 8. Why AI Is Important? • The top 5 outcomes of AI Source: PwC
- 9. Why AI Is Important? • Revenues from AI for enterprise applications • Market worldwide from 2016 to 2025 Source: Statista
- 10. Why AI Is Important? • CMOs Top Use Cases for AI: Personalization and Predictive Analytics Source: Marketing Charts – Digital Marketing Community
- 11. Application of AI in Marketing
- 12. More Effective Segmentation • AI makes it easier to create accurate segments based on customer data. • Examples of these data are geographic, demographic, psychographic, and behavioral.
- 13. Better SEO • More accurate display of search results based on search terms. • AI-SEO tools provide businesses with the best search keywords and terms that are most relevant to them. • This helps them create SEO optimized content. Source: Backlinko.com Before After
- 14. Smarter Content Generation • AI-powered content tools provide you with the content that your audience is likely to engage with. • They also create landing pages, social media posts, and emails that suit each individuals based on their interest. Source: IndustryWired
- 15. Targeted Product Recommendations • Customers get product recommendations and suggestions according to previous engagement patterns. • Netflix uses AI showing movies their customers may be interested in, based on their behavior and activities. Source: Jeffbullas.com
- 16. Customer Retention • AI determines the likelihood of churn for each lead based on certain behaviors. • Some behavior examples (stopped using the product for a while, inactive, low usage, etc…) • It also provides marketers with suitable messages for each lead to achieve maximum engagement and results.
- 17. Customer Facial Recognition • Determining a person’s behavior and his enthusiasm to buy items and their quality based on facial recognition. • Brand retailers scan their shoppers’ faces in order to identify suspicious characters and potential shoplifters.
- 18. Smart Chat Bot • Automate conversations based on interest. • Smarter appointment booking process. • Lead routing based on sales rep performance.
- 19. Live and Planned AI Features in VBOUT
- 22. Email Content Generation AI
- 23. Social Content Generation AI Sentiment Analysis in Social Emotional detection in Social Landing Page Content Generation Enrichment and meta-profiles Our Upcoming Features
- 24. Social Posting Time Recommendation Lead Churn Prediction Lead Conversion Prediction Predictive Automation Smart Segmentation Dynamic Pricing Our Future Plans
- 25. Book Your Demo BOOK YOUR PERSONALIZED DEMO TODAY!
- 26. Thank You
Editor's Notes
- According to a survey conducted by PwC, out of 1000+ companies located in the United States, 52% have accelerated their adoption plans in artificial intelligence.
- The statistic shows the size of the global market for artificial intelligence for enterprise applications, from 2016 to 2025. In 2016, the enterprise AI market is estimated to be worth around 360 million U.S. dollars worldwide.
- Analyses customer data (website page visits, content views, demographics, search behaviour, average order value, bounce pages, location, new VS returning visitors) to build effective and more targeted marketing segments.
- Google has started prioritizing AI powered content over mobile ready content. Google wouldn’t recognize the real search intent behind specific keywords particularly when these keywords are brand new. (Before) With AI, based on sorting and processing past keyword searches for a specific term, Google is able to show accurate results for another similar keyword search. (After) AI can also take care of building a knowledge graph, which includes hyperlinking, keyword optimization, This improvement in Google’s algorithm and AI enables content marketers and SEO experts to draw conclusions that enable them to their ranking and outrank their competitors. create targeted headlines and keywords and write content that improve Also they can use AI-SEO tools to get suggestions for businesses about keywords and subheadings they should use throughout their piece of content. Tools like Woorank and wordlift.
- The human element is needed to add their descriptions and the AI automatically generate the content.
- A camera can detect the clothing brand that people wear and their face (happy, sad, smiling, etc…) Facebook spots the faces of your friends when you upload a photo and asks you to tag them. Once tagged, it automatically creates a link to their profiles. Facebook can recognize faces with 98 percent accuracy. (us.norton.com)
- In the United States alone, consumers reported $6.2B in online theft. Cyber security companies use AI to detect fraud patterns, phishing and ransomware, network securities and even workstation privacy.