The document discusses the impact of AI chatbots on search and SEO strategies, highlighting their ability to personalize user experiences and streamline information retrieval. It introduces Microsoft's Bing and Google's Bard as significant developments that integrate AI chatbots into search engines, which can alter traditional SEO practices by replacing featured snippets and encouraging conversational queries. The evolution of chatbots is expected to change the way users approach searches, with an emphasis on conversational language and multimedia search capabilities.

1. HELLO!
HOW
AI CHATBOTS
Are Changing SEARCH

2. AI
It was not so long ago that marketers
started modifying their SEO strategies
to make way for the idea and growth
of Artificial Intelligence (AI).
CHAT
BOT
Now, companies once again
need to prepare for another
possibly huge change in the
search industry due to great
developments in AI technology
— AI chatbots.

3. If you have visited a website, and a little chat window pops up asking
if you need help, then you have encountered an AI chatbot online.
What is an AI Chatbot?

4. With artificial intelligence,
chatbots understand and respond
to questions like real people. They
are designed to simplify how users
get information, like looking for
products or asking for customer
assistance.
AI chatbots function like
virtual assistants such
as Amazon’s Alexa or
Apple’s Siri, except they
have company-oriented
responses instead of
user-specific functions.

5. The State of AI CHATBOTS
fficient in creating value for users. With
Natural Language Processing (NLP) and
Machine Learning, AI chatbots can learn
how people communicate and consider
them in answering queries.
HI!
One of the greatest progress in AI
is OpenAI’s release of ChatGPT.

6. HI!
ChatGPT’s generative approach to
chatbots has inspired competitors
to adopt a more aggressive
approach to AI, allowing for
automation tools that simplify
various digital processes.
The application has
revolutionized the use of
chatbots, from simply being
able to respond to queries to
fulfilling requests such
as writing an entire essay or
summarizing a book’s plot.
?
!

7. Chatbots can be found on a
wide range of websites and
apps, providing chat support
services to consumers. But
with its advancement,
businesses can now use these
tools to streamline tasks such
as content creation and data
analytics.
CHAT BOT

8. Users can take advantage
of its generative properties
to automate tasks such
as composing messages,
brainstorming ideas, and
many more. They can also
use AI chatbots to get
answers to their queries
more conveniently.

9. With the prevalence of AI chatbots and
their potential to revolutionize how users
get information, search engine companies
Microsoft and Google have explored the
possibilities of integrating AI chatbots into
the modern search process.
This has led to the creation of Microsoft’s
new AI-powered Bing and Google’s Bard.

10. Search Engine
Chatbots: Microsoft’s
Bing and Google’s Bard
Microsoft, the creator of the
Bing search engine, already
realized the potential of AI
chatbots way back in 2016.

11. The new feature is available
in the chat option of the Bing
web browser and on mobile
devices via Swiftkey keyboard.
They have been
developing ways to
integrate AI into their
search engine and
finally released the
new Bing AI chatbot
in February 2023.

12. The new Bing chatbot is a product of a partnership with Open AI. It
combines the features of the Microsoft search engine with a customized
version of ChatGPT, resulting in an amplified search experience.
Google has also entered
the AI chatbot segment
with its unveiling of Bard.
The company aims to
establish its presence in AI
technology while solidifying
itself as a leader in the
search engine industry.

13. Bard is designed to enhance productivity,
creativity, and curiosity while addressing
potential biases and misinformation.
It is meant to provide a
complimentary experience
to Google search, allowing
users to explore the sources
of the chatbot’s responses.
Currently, Bard is being introduced in the US and the UK. Users
can sign up to try Google’s new AI chatbot at Bard.google.com.

14. What Do Google
Bard and Other
AI Chatbots Mean
for the Future of SEO?
As the leading search platform,
Google’s release of Bard can
greatly change how people
approach SEO.

15. From what can be deciphered in Bard’s early
stages, businesses and digital marketers can
expect the following changes and features:
Bard will replace the spots for featured snippets.
Like ChatGPT, Bard will provide personalized answers to the users’
queries by consolidating information from multiple sources.
It can provide additional insights by suggesting articles from
SERP, images, videos, products, etc.
Bard can lead digital marketers to modify their SEO strategies,
especially those geared toward gaining feature snippets.

16. How Will AI Chatbots
Change Search?
Aside from Google Bard’s possible
alterations to the site’s interface, AI
chatbots in search can revolutionize
users’ approach to search in the future.
AI-powered search engines can create the
following changes in the search process:

17. More Personalized Search
The search process will resemble
a typical conversation with the
added AI chatbot. Users can ask
follow-up questions and receive
customized results according to
the user data, thus creating a more
personalized experience for them.

18. AI chatbots can help users find information
quicker by providing a channel to continue
looking for information without switching
tabs. This can also result in a more organized
search process.

19. More Specific, Long-form Queries
With a more comfortable
channel for composing
queries, users can now
ask specific and long-form
questions. Users will be able
to express their concerns in
more detail. With more data,
the search engine can find
more relevant and helpful
results. This significantly
improves user experience

20. Companies and digital marketers can greatly
benefit from this as it presents an opportunity
to learn more about their consumers and
enhance their search strategies accordingly.

21. Conversational Language
With a platform capable of understanding
human communication, users will
be encouraged to use conversational
language when searching. This can
lead to longer and more specific keywords.
AI chatbots boost
users’ confidence
in using natural
language in queries.

22. SEO professionals might need to adopt
conversational language in their content as well,
strengthening the need for simpler or more casual
terms, especially when it comes to B2C marketing.

23. Multimedia Search
Multimedia search is a huge
factor that digital marketers
consider in creating SEO
strategies today, especially with
the growth of voice and image
search. In response, search
giants are improving their AI
chatbots to have the capacity
for multimedia search.

24. Currently, search platforms already offer
multimedia search methods. Combined with
AI technology capable of understanding
human speech, the multimedia search will
become more prevalent and effective.

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Created & Designed by:
Resources:
https://serpstat.com/blog/sydney-chatbot-is-revolutionizing-seo-strategies/
https://contentatscale.ai/future-of-seo/
https://seo-hacker.com/artificial-intelligence-chatbots/