15 proposed active sales points were planned to sell an estimated 15,000-17,000 cups of hot chocolate per month or 45,000-50,000 cups over a 3 month period. Sales reports from the first two months would be used to tweak sales point locations. Promotional items like caps, t-shirts, and jackets would be used. A table listed 11 specific proposed sales locations and the number of sales people assigned to each.