The team originally proposed renting horses at parks but modified it to an on-demand horse rental service called HORSE2ME using a mobile app. This makes the service more accessible than only being available at parks. The app allows users to request a horse anywhere and anytime which are brought to their location. The document describes the service, pricing plans, how to use the app, comparisons to other transportation services, and pitches the environmental and animal welfare benefits.

1. HORSE2ME
STOP HORSING AROUND AND GET GOING

2. THE PIVOT
The end result is
The original idea as
Our team decided
that by adding a
HORSE2ME.
proposed by Team
1031 was to
real time „on
demand‟
Now customers
provide stalls at
parks where
element, the horse
rental could
can get a horse
customers could
„rent‟ their horse for
become more than
a simple park
anywhere, anyti
the day.
novelty me via a mobile
app
By simply modifying the channel component of the business model we have
made the service more accessible and relevant to a larger population. Now
anyone with a smartphone can use our service, not just park-goers. Even
better, you don‟t have to go to a park to get the horse, we‟ll bring it to you!

3. WHERE DO YOU WANT TO GO?
Get across town for
Rustic night out with
that next meeting
your significant other
and close the deal
HORSE2ME
“Shock and awe”
Make that next
with your next arrival
appointment on time
at a friend‟s party

4. WE’LL TAKE YOU THERE
Download the App
• Available for the iPhone and Android operating systems
Register your Account
• All you need is an e-mail address and a credit card
Choose Your Plan
• Per ride: $15 flat fee plus $5/mile there after
• Monthly: $200, all you can ride!
Request a Horse
• Just check the map on the screen for all the horses available in
your area
Ride on, Cowboy!
• Just push “Ride Over” when you‟re done with your horse. Don‟t
worry, we‟ll take care of any „accidents‟ on the way!

5. MORE HORSEPOWER THAN
THE COMPETITION
Uber/Hailo/Si
decar ZipCar HORSE2ME
Can get you from point
A to B ✓ ✓ ✓
Allows easy booking via
a mobile app ✓ ✓ ✓
Transportation brought
to you ✓ ✓
Allows you to drive
✓ ✓
Does not add to
pollution or traffic ✓
Lets you ride through
parks and open areas ✓
Makes you look
insanely cool ✓

6. JUST THINK
Don‟t worry about not having made a
reservation in advance for a car
Wait inside and get more done while your
horse shows up, no need to hail a cab
You won‟t be polluting the earth with more
smog
Local unused horses will no longer be sitting
in their stalls, wasting their life away

7. HORSE2ME
LASSO ONE TODAY
@APP STORE
@GOOGLE PLAY
TWITTER.COM/HORSE2ME