This document provides reader profile statistics for a horror genre audience. It finds that the typical reader is male (62%), median age of 17, and most are students (55%) or from socioeconomic classes ABC1 (63%). More males than females prefer horror movies. Younger students and couples often see horrors together at cinemas, spending about £40 on concessions, and 75% have iPhones. Students especially enjoy the thrill of horrors and prefer watching with friends in theaters over at home.

1. READER
PROFILE
Key Stats
Male 62%
Female 38%
Median 17
Students 55%
ABC1 63%
My audience have a good
understanding of the horror
genre because these are the
movies they prefer to see,
especially students. More
males go to see them
compared to females.
Readers Lifestyle
Couples tend to go and
see horrors together
£40 is spent of food
and drink
75% of people will have
an iphone
More younger students go to the
cinema to watch horror’s is because
they like the thrill from them and they
prefer to go with their friends rather
than watch at home.