This document provides an overview of why respected investors such as David Rubinstein, George Soros, and Richard Branson are bullish about investing in Ukraine despite the challenges it faces. It argues that Ukraine now represents a ground-floor investment opportunity due to reforms that have stabilized the economy, improved transparency, and opened opportunities in sectors like IT, manufacturing, and agriculture. Key reforms include increasing gas prices to market rates, privatizing over 300 state-owned enterprises, cleaning up the banking system, and implementing a pro-European agenda that has strengthened civil society and the rule of law.