The document analyzes donation behavior among male and female donors, revealing that women are more likely to donate than men, with women anticipating higher future contributions. It presents data from surveys conducted between May and December 2016, indicating trends in how donations are made, including direct debit and purchasing goods. The findings are based on responses from approximately 1,000 UK adults aged 16 and older each month.

1. Female donors are significantly more likely to donate:
Male donors are significantly more likely to donate:
Expected donation behaviour in the future
DONATION BEHAVIOUR
By direct
debit
At a fundraising
event
Via buying goods
By debit
card
of men
expect to give less
to charity over the
next 12 months,
compared to only
of women
Male
FEMale
8%
Male
37%
FEMale
44%
11%
Male
11%
15%
FEMale
31%
FEMale
Male
17%
By buying a raffle
or lottery ticket
28%
FEMale
Male
21%
Male
10%
FEMale
8%
10%
8%
Sep16
Oct16
Nov16
Dec16
Jan17
Feb17
Mar17
Apr17
May17
Jun17
Jul17
Aug17
5
10
15
20
25
30
35
40
45
50
Donated money Sponsored someone
Proportion donating/sponsoring in the four weeks prior to interview Median amount donated/sponsored in the four weeks prior to interview
11%
9%
6%
4%
8%
9%
31%
●
41%
●
38%
●
32%
●
34%
●
Sep16
Oct16
Nov16
Dec16
Jan17
Feb17
Mar17
Apr17
May17
Jun17
Jul17
Aug17
5
10
15
20
25
£16
●
£20
●
£15
●
£20●
£18
●
£20
●
£20
●
£20
●
14%
6%
30%
●
30%
●
32%
●
£20
●
32%
●
12%
33%
●
15%
£20
●
32%
●
12%
£20
●
29%
●
9%
£20
●
Based on around 1,000 nationally representative UK adults aged 16+ per month.
August fieldwork dates are 22nd August – 1st September
CAF UKGIVING September 2017Issue 5
‘Donation behaviour’ based on fieldwork conducted from May to December 2016. Base: n=2,903. Donors are defined as having donated money in the four weeks prior to interview.