The document discusses how in 2016, marketing and sales have taken a backseat to price as the main priority for businesses. It notes that choosing a supplier based primarily on price risks sacrificing quality of work and reputation if the firm is not financially stable or reliable. The document then promotes Horizon Group as a dependable supplier for contractors to work with, noting their 31 years in business, high contractor score, low EMR rating, and 25 years of experience for the contact listed.