HootSuite is a social media management platform created in 2009 by Ryan Holmes, who had previously dropped out of college to start a paint ball and pizza business. It allows users to connect multiple social media accounts and view updates and analytics across platforms in one centralized location for easy navigation. HootSuite now has over 6 million global users sending over 3 million messages per day and has delivered a total of over 1.2 billion messages, with many large companies like Fortune 100 firms and popular brands using it extensively.