This document summarizes and compares several popular breakfast cereal brands: Honey Nut Cheerios and Frosted Flakes compete directly and target families and children, while having similar pricing and nutrition but Cheerios contains less sugar and more vitamins. Fruit Loops and Corn Pops are also targeted at children, high in sugar but provide vitamins, and have similar pricing. Honey Bunches of Oats, Rice Krispies, and Corn Pops also target children but the former appeals more to older customers with less sugar and similar nutrition as the others.

1. Competition
HONEY NUT CHEERIOS

2. FROSTED FLAKES
 Direct competition
 Mainly targeting to families and children
 Same pricing
 Less sugar, more healthier
 Very popular among consumers
 Lots of vitamins

3. FRUIT LOOPS
 Targeted towards
children
 Very popular
 Same pricing
 Similar nutrition facts
 Less vitamins

4. HONEY BUNCHES OF OATS
 Similar taste
 Targeted more towards older customers
 Same pricing
 Very low sugar amount
 Less vitamins

5. CORN POPS
 Fairly popular
 Targeted towards
children and younger consumers
 High in sugar
 High in vitamins
 Same pricing

6. RICE KRISPIES
 Very popular
 Targeted towards children
 Same pricing
 High in vitamins
 High in sugar

7. ALL INFORMATION FROM:
HTTP://CALORIECOUNT.ABOUT.COM
By Suhail Dawood – BMI 3C0