Sales meeting presentation for the North Pointe Office of Berkshire Hathaway HomeServices Homesale Realty. Topics covered: June 2019 market statistics for Lancaster County, Homesale Realty's online advertising strategy, Ad Wizard, and Social Media REsource.

1. Sales Meeting
July 9, 2019
07/09/2019 1
Good to know®
June 2019
Market Statistics
Homesale Online
Advertising

2. 2
The Lesson from Two Lemonade Stands
07/09/2019
https://seths.blog/2010/01/the-lesson-from-two-lemonade-stands/

3. 307/09/2019

4. 4
What percentage of visitors to HOMESALE.com access
the website via a mobile device?
NOTE: Our analytics measure three types of devices: desktop/laptop, tablet, or mobile
07/09/2019

5. Homesale Complete
5
Dan Ranck
NMLS #140989
Jennifer Strickler
NMLS #1450807
Karie Martin Sarah Tompos James White
07/09/2019

6. Homesale Complete Fun Food Day
607/09/2019
Peach Ice Cream Day
Wednesday, July 17 from 12:00-1:00 PM in the Training Room

7. 5.1%
DOWN
Lancaster County Market Statistics
707/09/2019
16.9%
DOWN
15.4%
DOWN
June 2018 vs. June 2019
Settled Units Median Days to Sell
13 11
Average Interest Rate
1 2 3 ÷
4 5 6 x
7 8 9 -
0 . = +
4.57%
1 2 3 ÷
4 5 6 x
7 8 9 -
0 . = +
3.80%
Freddie Mac monthly average commitment rate on 30-year fixed rate mortgages
D I S C L A I M E R
Based on information from the
Bright MLS for all residential
property located in Lancaster
County, PA for the period:
June 1-30, 2019
Data may not reflect all activity
within the geographic
marketplace.
Average Sales Price
$230,799
$241,085
651
SOLD
618
SOLD
4.5%
UP

8. Lancaster County Market Statistics
807/09/2019
Absorption Rates – June 2019
3
6
9
12
0
MonthsInventory
2.1
1.0 1.0 0.9 1.0
2.0
3.0
4.4
6.5
Buyer’s
Market
prices generally
decreasing
Seller’s
Market
prices generally
increasing
$0 to
$79.9K
$80K to
$119.9K
$120K to
$159.9K
$160K to
$199.9K
$200K to
$249.9K
$250K to
$299.9K
$300K to
$399.9K
$400K to
$499.9K
$500K +
D I S C L A I M E R
Based on information from the
Bright MLS for all residential
property located in Lancaster
County, PA for the period:
June 1-30, 2019
Data may not reflect all activity
within the geographic
marketplace.

9. 2019 Remodeling Cost vs. Value Report
907/09/2019
• 3,200 real estate
professionals surveyed
• Specific to Lancaster County
• FREE report at
www.costvsvalue.com

10. Homesale Online Advertising
1007/09/2019

11. What is online advertising?
1107/09/2019
Display Advertising
• Also known as a banner ad
• Form of online paid advertising
• Typically a designed image that links to
something when clicked

12. What is online advertising?
1207/09/2019
Social Media Marketing (SMM)
• Target social networks and
applications to spread brand
awareness
• Establishes social media presence
on major platforms
• Create shareable content and
advertorials

13. What is online advertising?
1307/09/2019
Pay-Per-Click (PPC)
• Advertisers pay each time a user clicks on one of
their online ads

14. Goals of Online Advertising
1407/09/2019
1. Branding – Public awareness
2. Click Generating – Click to see detailed content
3. Lead Generating – Get the consumer to take action

15. Online Advertising Term: Impressions
1507/09/2019
• How many times your content was displayed to users
• Includes viewers who may have had the ad appear multiple times

16. Online Advertising Term: Reach
1607/09/2019
• It’s the total number of unique people who have seen your content

17. Online Advertising Term: Click Through Rate
1707/09/2019
• Number of clicks that your ad receives divided by the number of impressions
(Example: 5 clicks ÷ 100 impressions = 5% CTR)
• Average CTR for a search ad is 1.91% and 0.35% for a display ad

18. Results of AdWizard Just Listed Advertising
1807/09/2019
From:
To:
06/01/2019
06/25/2019
Total Ads
418
Avg Clicks
104
Avg Impressions
2,061
Avg Reach
1,569
Avg Click Rate
6%
NOTE: Average CTR for a search ad is 1.91% and 0.35% for a display ad
# of Leads generated during the same time frame:
310

19. Homesale.com - - - by the numbers
1907/09/2019
Desktop Tablet Mobile
21.1%
11.7%
67.2%
June 2019
319,519 visitors

20. Ad Wizard (Phase 2)
2007/09/2019
How do you access
Log into Homesale Center
• Click ‘Marketing’
• Click ‘Ad Wizard’

21. Ad Wizard (Phase 2)
2107/09/2019
• 10-minute training video at ‘Homesale Career Development’ YouTube channel

22. Ad Wizard (Phase 2)
2207/09/2019
Open House New Listing Price Reduced Recently Sold General Listing Branded
Six Different Facebook Ad
Campaigns Available

23. Ad Wizard (Phase 2)
2307/09/2019
• Ad is linked to a
targeted web page or
property page
• Lead capture box appears when the visitor views the property on
a HOMESALE.com web page

24. Ad Wizard (Phase 2)
2407/09/2019
PREVIEW AD SUMMARY CAMPAIGN TYPE STAT START
DATE
STAT END
DATE
IMPRESSIONS CLICKS REACH CLICK RATE
456 Elm Avenue,
Lancaster, PA
4 beds/3 baths/
$323,000
06/03/2019 12:10 to
06/10/2019 12:10
New
Listing Ad
034-67
Lancaster PA
Region
06/30/2019 06/10/2019 5295 200 4249 4%
View how your ads performed through the Ad Wizard reporting system

25. Social Media REsource
2507/09/2019
• 95% of real estate brokers believe social media is
a high priority
• Only 32% spend time on it
• 10% of RIS Media Power Brokers update their
Facebook page regularly
o Most of them just post listings

26. Social Media REsource
2607/09/2019
SOCIAL MEDIA
REsource

27. Social Media REsource
2707/09/2019
• Leader in real estate news and information for
almost 40 years
• Publisher of Real Estate Magazine
• RISMedia e-News is delivered to over 400,000
industry subscribers
• www.RISMedia.com

28. Social Media REsource
2807/09/2019
• Access Social Media
Resource from Resource
Center
• Follow step-by-step
integration process for social
media sites and to set up
profile
• Entire process takes about 10
minutes

29. Social Media REsource
2907/09/2019
• Automatically posts real estate and lifestyle content 1x/week
on these social networks:
Facebook Twitter LinkedIn
• Manually post content from RISMedia or Exclusive Content
library any time

30. Social Media REsource
3007/09/2019
• Landing page branded to agent to read the full post
• Links to other social media sites
• Link to agent’s website
• Ability to integrate with MLS data feed to promote agent’s
listings

31. Social Media REsource
3107/09/2019
• Video tutorials are available
in the LearnCenter Resource
• Type ‘Social Media Resource’
in the search box

32. BHHS Mobile App
3207/09/2019

33. About the Presenter
3307/09/2019
Tom Blefko is a broker with over thirty years experience in all facets of the
residential and commercial real estate industry including sales, leasing, office
management, property management, development, construction, and training.
During the course of his career, he has been an award-winning salesperson
and assisted other agents in negotiating and closing thousands of real estate
transactions.
Contact Information: Tom Blefko, Associate Broker
Berkshire Hathaway HomeServices
Homesale Realty
Office: (717) 560-9100
Cell: (717) 587-6600
Email: tblefko@homesale.com