Homepage Redesign
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The document discusses the redesign of the University of Oklahoma's homepage and website. It covers the background of previous redesigns in 2006, 2007 and 2009. It then discusses the content and design process, which included research, setting goals, and developing an information architecture and content structure. It also discusses developing the site for mobile and the results of launching the new site, as well as lessons learned.
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Homepage Redesign
- 1. redesign & rethink ou.edu @ouwebcomm #OUhomepage
- 2. Background redesign Content & Design & rethink ou.edu Mobile & Development Resullts & Lessons Learned @ouwebcomm #OUhomepage
- 3. About Us @eyarbrough eyarbrough@ou.edu @ouwebcomm #OUhomepage
- 4. About Us @eyarbrough eyarbrough@ou.edu erin yarbrough @ouwebcomm #OUhomepage Director of Web Communications
- 6. About Us erin yarbrough @ouwebcomm #OUhomepage Director of Web Communications
- 8. About Us erin yarbrough @ouwebcomm #OUhomepage Director of Web Communications
- 10. About Us erin yarbrough @ouwebcomm #OUhomepage Director of Web Communications
- 12. About Us web communications @ouwebcomm #OUhomepage marketing & new media
- 14. About Us web communications @ouwebcomm #OUhomepage marketing & new media
- 16. About Us The University of @ouwebcomm #OUhomepage Oklahoma
- 18. About Us The University of @ouwebcomm #OUhomepage Oklahoma
- 20. About Us The University of @ouwebcomm #OUhomepage Oklahoma
- 22. About Us The University of @ouwebcomm #OUhomepage Oklahoma
- 24. About Us The University of @ouwebcomm #OUhomepage Oklahoma
- 26. About Us The University of @ouwebcomm #OUhomepage Oklahoma
- 28. About Us The University of @ouwebcomm #OUhomepage Oklahoma
- 30. About Us The University of @ouwebcomm #OUhomepage Oklahoma
- 33. Background background @ouwebcomm #OUhomepage
- 34. Background @ouwebcomm #OUhomepage 2006
- 35. Background @ouwebcomm #OUhomepage 2006
- 36. Background @ouwebcomm #OUhomepage 2007
- 37. Background @ouwebcomm #OUhomepage 2007
- 38. Background @ouwebcomm #OUhomepage 2009
- 39. Background @ouwebcomm #OUhomepage 2009
- 40. Background now
- 41. Content & Design @ouwebcomm #OUhomepage
- 42. Content & Design content & design @ouwebcomm #OUhomepage
- 43. Content & Design @ouwebcomm #OUhomepage research
- 44. Content & Design @ouwebcomm #OUhomepage research
- 45. Content & Design Univer sity of Norma n, O klahom Oklaho a ma Digital Audit Presen t Erin Y ed to: arbrou Direct g or , We h b Com munic Decem ati ons b er 30 , 2011 Prepa red by C huck R e Katie M ed | Senior iller-Sm Vice ith | Dir President f 61 ector, or Clie (319) 3 5 Fifth Stre Catchfire M nt Services 64-616 et ed sm | 7 | (80 SE/P.O. Box ia | kmiller chuck.reed@ 0) 553 1888 | smith@ stama -8878 | Fax ( Cedar Rap catchfireme ts.com 319) 3 id d 65-542 s, Iowa 524 ia.com 1 | ww 06-188 w.stam 8 ats.co research m @ouwebcomm #OUhomepage
- 46. Content & Design @ouwebcomm #OUhomepage goals
- 47. Content & Design Focus target audience @ouwebcomm #OUhomepage goals
- 48. Content & Design Focus target audience Assume nothing @ouwebcomm #OUhomepage goals
- 49. Content & Design Focus target audience Assume nothing Create more content @ouwebcomm #OUhomepage goals
- 50. Content & Design Focus target audience Assume nothing Create more content Tell the OU story @ouwebcomm #OUhomepage goals
- 51. Content & Design @ouwebcomm #OUhomepage information architecture
- 52. Content & Design step one @ouwebcomm #OUhomepage information architecture
- 53. Content & Design Comparison Research step one @ouwebcomm #OUhomepage information architecture
- 54. Content & Design Comparison Research Keywords / Searches step one @ouwebcomm #OUhomepage information architecture
- 55. Content & Design Comparison Research Keywords / Searches Other Audiences step one @ouwebcomm #OUhomepage information architecture
- 56. Content & Design @ouwebcomm #OUhomepage content
- 57. Content & Design step two @ouwebcomm #OUhomepage content
- 58. Content & Design Static “Who We Are” step two @ouwebcomm #OUhomepage content
- 59. Content & Design Static “Who We Are” News & Features step two @ouwebcomm #OUhomepage content
- 60. Content & Design Static “Who We Are” About OU Life @ OU News & Features step two @ouwebcomm #OUhomepage content
- 61. Content & Design Static “Who We Are” About OU Life @ OU News & Features Students Faculty Staff step two @ouwebcomm #OUhomepage content
- 62. Content & Design Static Actions “Who We Are” About OU Life @ OU News & Features Students Faculty Staff step two @ouwebcomm #OUhomepage content
- 63. Content & Design @ouwebcomm #OUhomepage design
- 64. Background
- 65. Background
- 66. Background
- 67. Background
- 68. Background
- 69. Background
- 70. Background
- 71. Background
- 72. Background
- 73. Background
- 74. Mobile & Development @ouwebcomm #OUhomepage
- 75. Mobile & Development mobile & development @ouwebcomm #OUhomepage
- 76. Results & Lessons @ouwebcomm #OUhomepage
- 77. Results & Lessons results & lessons learned @ouwebcomm #OUhomepage
- 78. Results & Lessons @ouwebcomm #OUhomepage launch
- 79. Results & Lessons Soft Launch May 17 @ouwebcomm #OUhomepage launch
- 80. Results & Lessons Soft Launch May 17 Go-Live May 25 @ouwebcomm #OUhomepage launch
- 83. Results & Lessons @ouwebcomm #OUhomepage lessons learned
- 84. Results & Lessons Content First @ouwebcomm #OUhomepage lessons learned
- 85. Results & Lessons Content First No Design Committees @ouwebcomm #OUhomepage lessons learned
- 86. Results & Lessons Content First No Design Committees Plan for the Negative @ouwebcomm #OUhomepage lessons learned
- 87. Results & Lessons Content First No Design Committees Plan for the Negative Plan to Change @ouwebcomm #OUhomepage lessons learned
- 88. Results & Lessons Content First No Design Committees Plan for the Negative Plan to Change Analytics @ouwebcomm #OUhomepage lessons learned
- 89. Results & Lessons Content First No Design Committees Plan for the Negative Plan to Change GOALS Analytics @ouwebcomm #OUhomepage lessons learned
- 90. Results & Lessons Content First No Design Committees Plan for the Negative Plan to Change GOALS Analytics Launch Plan @ouwebcomm #OUhomepage lessons learned
- 91. Results & Lessons @ouwebcomm #OUhomepage lessons learned
- 92. @ouwebcomm #OUhomepage tour the new site
- 93. bit.ly/ouhpslides @OUwebcomm blogs.ou.edu/webcomm ou.edu/webcomm @eyarbrough eyarbrough@ou.edu
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