The article discusses popular makeup looks for the 2014-2015 holiday season, including smoky eyes with metallic or matte shadows, bold red lips paired with dewy skin, and glittery lids and cheeks for a festive sparkle. Popular lip colors mentioned are burgundy, wine, and deep plum shades as well as classic reds. The article recommends focusing on one striking feature, like eyes or lips, to avoid looking overdone.