1. Stanford Crash Course on Creativity
Karen Hochberg, Pittsburgh, PA
Assignment 2 Observation

2. A Retail Journey:
To Observation Skills
Habits of Innovation (Tom Kelley, IDEO)
Rule 1. Think like an international traveler

3. My observation focus..
OR SO I THOUGHT!

4. I started with the
vegetables...
But wow, what I have been missing!

5. I shop in this store often and I never noticed ...
This mural or the fruits and veggies in the mural

6. Pittsburgh is the City of Bridges
Embarrassed I never saw these either!

7. Andy Warhol, hello!

9. I learned to look-up
Pittsburgh's Incline was also in the aisles

10. I learned to listen...
Notice Me
Trader Joe's friendly staff
recommended a tour of the
Restrooms. So cool!

11. Notice what your customers love
!
I love Trader Joe's loving Pittsburgh

12. Understand their language

13. Create a sense of place and a warm
welcome and we will buy your vegetables