David Beckham chases after a car that drove off with his dressing gown. He runs through neighbors' yards and jumps over cars in just his boxer shorts to catch up to the vehicle. While chasing the car, Beckham's shirt rips off so that he is nearly naked. Tourists eventually spot and photograph Beckham in his underwear. The ad promotes Beckham's boxers from H&M while also portraying him as constantly pursued by paparazzi photographers.

1. Name: Paige Ward Product:_ H&M ______
Mise-en-scene (What colours, sets and props are used? Why?)
Narrative – What is the story of the ad, characters, settings, conflicts,
Beckham is running around where he lives chasing a car. The main prop use in this
resolutions
advert is the land rover which he is chasing for his dressing gown. There is also a
David Beckham is saying bye to people in a car outside his house, most likely lot of cameras used within this to show he is popular and there is always a lot of
Victoria and their children. The car pulls off his dressing gown off when it drives paparazzi around him.
off because it’s stuck in the car door, as he turns to go into his house the dog
closes the door so he runs after the car trying to get the dressing gown. When
he runs through/over the bushes and trees his top rips off so he ends up in only Target Audience – Who is the product for?
boxer shorts. He runs past some of his fans and through some of their gardens.
Men because the product is boxers for men, but Beckham are in his underwear in
As well as the advert advertising the boxers Beckham is wearing it is also saying
the advert which would most likely catch a lot of female’s attention. Also for
that he has a lot of paparazzi. When he jumps over the front of a car two men
people who shop in H&M.
miss the shot of him, but towards the end some tourists get the shot of him.
Even though he is pretty much naked he doesn’t give up running after the car for
his dressing gown.
Sounds - What can you hear?
The song is catchy and pretty much repeats ‘don’t stop’ which Beckham isn’t
while trying to get his dressing gown back.
Camera Shots – What shots are used and why?
Majority of the shots are long shots of Beckham and the car. The camera follows
everywhere he runs while he is chasing the car, it pretty much stays on him while
he is running. There is also a lot of close-ups of the boxers while they’re on
Beckham. Advertising Techniques – What techniques are used and why?
There is a variety of techniques used throughout of the advert one of these are sex
because David Beckham is pretty much naked. He starts off in a vest, boxers and a
dressing gown. By the end he is only in boxers. This will most likely get the advert a
lot more viewers because Beckham is an extremely popular well known good
looking footballer. Another technique as well as sex is humour, for example when
the car pulls of his dressing gown. There is also a little exaggeration used in this
because he pretty much keeps up with the car, even though he is an athlete and he
is a good/fast runner he most likely wouldn’t be able to keep up with it.