Farmers Weekly Jobs - Our Audience (ext)

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Farmers Weekly Jobs - Our Audience (ext)

  1. 1. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs Our AudienceUser Profile Survey 2012 Farmers Weekly Jobs
  2. 2. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs 71% of respondents are actively looking for a job I am a jobseeker, actively looking for a job 71% I am a browser. I look at jobs, but Im not actively 29% Potential job seekers applying I am an employer / recruiter looking for candidates Excluded from subsequent analysis Q. Which of the following best describes your job seeking status?Base: all respondents (391) 2
  3. 3. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs Over half are currently in permanent roles, while nearly a quarter are unemployed Permanent - full time 59% Unemployed 16% Temporary / Contractor 11% 64% are in permanent roles Permanent- part time 5% Student / Recent graduate 6% Retired 2% Other 2% Q. What is your current working status?Base: all respondents (391) 3
  4. 4. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs 40% of respondents work for an agricultural related business I work for an agricultural related 40% company/business I own, manage, run, live or work on a farm 28% Im not involvement in agricultural industry 11% Im in education (e.g. academic, lecturer, student, etc) 6% I work for the government 3% Im in media/journalism 1% Other 10% Q. Which of the following best describes your involvement in the agricultural industry?Base: all respondents that are currently working (289) 4
  5. 5. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs Of those working for agricultural related businesses, sales/marketing are the most common roles Sales/Marketing 17% Arable/agrochemical specialist 14% Agricultural contractor 13% Agricultural engineer 10% Agronomist 10% Animal feed specialist 4% Vet 3% Animal health distributor 2% Machinery dealer 2% Rural surveyor 1% Trader 1% General merchant 0% Other 25% Q. Which of the following best describes your job role?Base: all respondents that work for an agricultural related business (113) 5
  6. 6. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs Of those working on a farm, farm managers and farm workers are the most common roles Farm Manager 40% Farm Worker 37% Farmer - Tenant 5% Farmer - Owner/Occupier 4% Farm Contractor 4% Relative of Farmer 4% Farm Foreman 2% Other 5% Q. Which of the following best describes your job role?Base: all respondents that own, manage, live or work on a farm (81) 6
  7. 7. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs Just over a third have a masters or a first degree 27% 19% 15% 13% 13% 8% 5% Q. What is your highest qualification?Base: all respondents (379) 7
  8. 8. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs Around a quarter are based outside the UK Outside UK (Rest of the world) 14% Midlands 13% East Anglia 13% Outside UK = 26% South West 12% Outside UK (Europe) 12% South East 9% Yorkshire & Humberside 6% Greater London 5% North West 5% Scotland 4% North East 3% Wales 3% Northern Ireland 1% Q. Which region are you based in?Base: all respondents (388) 8

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