DNO is a Norwegian oil and gas exploration and production company. It operates in several countries including Kurdistan, Yemen, the UK, Norway, and Equatorial Guinea. DNO pioneered oil exploration in Kurdistan when others hesitated, and has established a full-scale production operation there in just three years. DNO's strategy focuses on low-cost, fast-track projects in emerging regions to maximize value and growth. Managing Director Helge Eide credits DNO's project-oriented network model and risk-taking approach for its success in developing opportunities where others see threats.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
DNO is a Norwegian oil and gas exploration and production company. It operates in several countries including Kurdistan, Yemen, the UK, Norway, and Equatorial Guinea. DNO pioneered oil exploration in Kurdistan when others hesitated, and has established a full-scale production operation there in just three years. DNO's strategy focuses on low-cost, fast-track projects in emerging regions to maximize value and growth. Managing Director Helge Eide credits DNO's project-oriented network model and risk-taking approach for its success in developing opportunities where others see threats.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
2. Hele dette bilaget er en annonse for Legemiddelindustriforeningen
Bidragsyter Rett på
til helse
Legemiddelindustrien ønsker å bli kjent
– og anerkjent – som en viktig bidragsyter
med Asmund
til bedre helse og økt livskvalitet.
Legemiddelindustriforeningens (LMIs) 42 medlemsfirmaer
er kommersielle aktører. Som alle andre som driver forretnings-
virksomhet, er de derfor opptatt av å finne frem til og selge pro-
Kristoffersen
dukter som gir nødvendig inntjening.
– SAMFUNNET VIL TROLIG gjøre seg mer og mer avhengige
Men industrien er bevisst at den ikke produserer og selger av medisiner. For den enkelte pasient vil det bli en stor helse-
alminnelige forbruksvarer. Legemidlene bidrar til å forbedre og gevinst. Samfunnsøkonomisk betyr det store besparelser.
forlenge livet. Samfunnet refunderer store deler av pasientenes
utgifter. Dette forplikter, og gjør oss til mer enn kommersielle
aktører. Tekst: Vigdis Askjem Dahl
Det sier stortingsrepresentant
Det er viktig for industrien å bli oppfattet som en troverdig, Asmund Kristoffersen (Ap),
løsningsorientert og kompetent samarbeidspartner. Vi må legge som var saksordfører for vårens
til rette for åpenhet og klare rammer i forholdet mellom oss og legemiddelmelding ”Rett kurs
dem vi forholder oss til, i første rekke leger og annet helseperso- mot riktigere legemiddelbruk”.
nell. Derfor har vi sørget for strengere regler for samhandling. Han er fornøyd med utvikling-
en i legemiddelindustrien.
Fra nyttår trer LMIs samarbeidsavtale med de regionale helse-
foretakene i kraft. Her understrekes bl.a. arbeidsgivers styrings- Asmund Kristoffersen,
rett i forhold til hva leger, sykepleiere og andre kan være med hva forventes av aktører
på av industriens arrangementer. Forskningssamarbeidet mellom i helse-Norge?
– Bransjen må sette pasientene
legemiddelindustri og sykehusene reguleres også.
i høysetet. Legemidler skal
brukes riktig, både medisinsk
Ingen har interesse av at kontakten kuttes mellom de som ut- og økonomisk. Pasientene skal
vikler medisiner og de som forskriver dem. Både Legeforeningen uavhengig av betalingsevne ha
og de regionale helseforetakene ser at kompetanseoverføring er en sikker tilgang på effektive
helt avgjørende for videre utvikling av nye og bedre legemidler legemidler, og legemidler skal
ha lavest mulig pris.
og for å sikre riktig legemiddelbruk.
Den internasjonale Hva blir myndighetenes
legemiddelindustrifore- innsats?
ningens (IFPMAs) nye – Legemiddelfirmaene har
behov for forutsigbarhet slik
webportal www.ifpma.
at markedsmuligheter kan
org/clinicaltrials gir alle planlegges på bakgrunn av
tilgang til informasjon om pasientenes behov. Det er nød-
igangsatte kliniske studier vendig med gjensidig tillit og
og resultater av avslut- åpenhet mellom myndigheter
tede studier. Vi håper at og legemiddelbransjen for at
myndighetene kan legge til
også dette tiltaket skal rette for forutsigbarhet.
bidra til større tillit og
Foto: Morten Brakestad
troverdighet.
Foto: Morten Brakestad
Mange pasienter opplever
Pål Christian Roland lang ventetid før de får re-
Adm. direktør fundert utgiftene til dyre
Legemiddelindustri- medisiner. Kommentar?
foreningen (LMI) – Dette er etisk uheldig.
Pasientene må sikres tilgang
på nye og nyttige legemidler Asmund Kristoffersen (Ap) mener legemiddelindustrien er i en
Et bilag fra raskere enn det som er tilfelle i positiv utvikling.
dag. Det må snarlig utarbeides
Legemiddelindustriforeningen (LMI) faglige retningslinjer om krav
www.lmi.no til forhåndsrefusjon av lege- tene får raskere tilgang til nye, diskusjon om markedsføring
Kommunikasjonsrådgiverne Margrethe Lied midler. Samfunnsøkonomisk kostnadseffektive legemidler har ført til bedre samhandling
og Ellen Fjeldstad svarer på spørsmål vil dette være lønnsomt, så den på blå resept. For å få noen mellom legemiddelindustrien
om innholdet, 23 16 15 00, nye blåreseptordningen må tre gevinst av den nye ordningen og private og offentlige helse-
e-mail: margrethe.lied@lmi.no, i kraft snarest. må imidlertid den såkalte ba- foretak. Legemiddelbransjen er
eller ellen.fjeldstad@lmi.no gatellgrensen heves, fra fem generelt i en positiv utvikling,
millioner kroner i dag til noen blant annet med innføringen
Stortinget har bedt titalls millioner. Slik kan flere av såkalt forskrivning av ge-
regjeringen legge frem legemidler komme inn under neriske legemidler som kan
forslag om oppheving av blåreseptordningen. føre til riktigere og rimeligere
Intelligent kommunikasjon siden 1984.
den såkalte bagatellgren- legemiddelbruk for den enkelte
InPress, etablert av Conny Unéus 1984, sen. Hva betyr det? pasient. Jeg tror legemiddelin-
er et avisforetak som produserer bilag i rikspressen. – Det er bestemt at beløpsgren- Hva med helse-Norge dustrien kan se ei lys fremtid i
Prosjektleder: Stefan Grevle . Tekstansvarlig: Vigdis Askjem Dahl
Grafisk form: Lorens Palmgren . Repro: InPress
sen for nye legemidler knyttet i et fremtidsperspektiv? møte, sier Kristoffersen. ■
Trykk: Schibsted Trykk . For informasjon om annonsebilag, til blåreseptordningen skal – Sett fra et politisk ståsted me-
kontakt Stefan Grevle, +46 31 10 56 35. www.inpress.no heves. Det vil føre til at pasien- ner jeg at den stadig pågående
2 Hjelp til livet
3. Hele dette bilaget er en annonse for Legemiddelindustriforeningen
Kort om virus:
Det finnes virus som bare
smitter én art, og virus som
også kan smitte mellom arter,
som for eksempel fugleinflu-
ensavirus som noen ganger
kan smitte mennesker. Noen
virus smitter også bare på
spesielle planter, mens andre
kan smitte kun en spesiell
bakterie- eller soppart.
For å formere seg er
viruset avhengig av å trenge
inn i celler. Et virus kan
for eksempel ha evne til å
trenge seg inn i bestemte
celler i halsen. Der vil viruset
manipulere den smittede
cellen til å lage hundrevis av
nye viruskopier i rekordfart.
I beste fall er infeksjo-
nen en tapping av cellenes
energi, men ofte fører ko-
pieringsprosessen til at de
angrepne cellene dør, mens
de nye viruskopiene angriper
andre celler. Derfor er virus
skadelige, og kroppens eget
immunforsvar motarbei-
der infeksjonen både ved
å hindre virus i å komme
over i nye celler, og ved å
eliminere smittede celler og
dermed stanse kopieringen.
Immunforsvaret kan styrkes
ved for eksempel vaksinering i
forkant av sykdomsutbruddet.
Kilde: WHO Kort om bakterier:
Bakterier er små, selvsten-
dige celler og formerer seg
normalt ved hurtig celle-
deling. Vi finner dem overalt
Influensavaksine
i naturen, men de trives best
i fuktighet og varme, som for
eksempel menneskekrop-
pen, hvor de gir oss både
sunnhet og sykdom.
Bakteriecellene er små og
redder liv
uten noen ordentlig kjerne,
men kan ofte formere seg
langt hurtigere enn våre celler.
De har en hinne rundt og no-
en tråder som kalles flageller
eller svingtråder. Inne i bak-
influensavaksiner i over 50 år. tar minst fem måneder å utvikle teriene er det vanligvis et fritt
INFLUENSAVAKSINE REDDER Årlig produseres det cirka 20 en ny effektiv vaksine mot en kromoson hvor arveanlegget
mange liv, men flere kan bli reddet hvis millioner doser vaksine som
brukes i hele Europa og i andre
pandemi-influensa.
Norge var det første landet
(DNA) finnes. Det er sving-
trådene som gjør bakterien i
vaksineringen økes i risikogruppene, sier land over hele verden. i verden som inngikk en leve- stand til å flytte på seg.
Jostein Johnsen i Solvay Pharma. ringsavtale med legemiddelin- Bakteriene er årsak til
Celleteknologi dustrien. Avtalen sikrer Norge mange av våre viktigste
Det er Verdens Helseorganisa- fire millioner doser vaksine infeksjonssykdommer. De
Tekst: Vigdis Askjem Dahl Working group on Influenza er at sjon (WHO) som bestemmer dersom det skulle bryte ut en fleste bakterieinfeksjoner blir
en tredjedel av befolkningen skal hvert år hva slags vaksine som kraftig verdensomspennende behandlet med et spesifikt
Vanligvis får fem til ti prosent bli tilbudt influensavaksine årlig, skal utvikles. Solvay Pharma influensaepidemi. Det er Folke- antibiotika, altså et giftstoff
av befolkningen influensa. Som sier Johnsen, administrerende di- starter deretter vaksineproduk- helseinstituttet som har inngått som dreper bakteriene.
følge av influensa eller kompli- rektør i Solvay Pharma i Norge. sjonen. For tiden investerer disse avtalene. ■ Kilde: Folkehelseinstituttet
kasjoner dør om lag 1 500 men- Solvay Pharma 600 millioner
nesker hvert år i Norge. Ved kroner i en ny produksjonsen-
uvanlig store globale influensa- het for influensavaksine. De nye
En influensapandemi Visste du at...
’’
epidemier, kalt pandemier, kan vaksinene vil ikke lenger være
mer enn 30 prosent av befolk- vil være en trussel basert på hønseegg, men celle- følgende 4 firmaer produserer
ningen bli rammet. WHO reg- teknologi. Gevinsten vil bli en legemidler mot influensa:
ner med økt risiko for en pan- mot liv og helse. bedre vaksine for personer med • Roche...
... har donert 3 millioner doser
demi de nærmeste år. Adm. dir. Jostein Jonsen eggallergi, samt at produksjons- influensamedisin til WHO
– Ved en pandemi vil ikke in- perioden blir kortere. De første • GlaxoSmithKline...
fluensa bare være en trussel mot vaksinene av den nye typen vil ... produserer både vaksine og en
liv og helse, men også en trussel En av legemiddelindustriens bli testet i 2006. medisin som tas etter at influen-
mot hele samfunnsøkonomien. viktige oppgaver er å utvikle Alle influensavirus utvikles saen har brutt ut.
De fleste vesteuropeiske land nye legemidler for å bekjempe og spres normalt fra vertene • Sanofi -aventis...
vaksinerer prosentvis langt flere farlige bakterier og virus. Sol- fugl, via gris og til mennesker. ... kan stå foran et gjennombrudd
på mulig vaksine mot fugleinfluensa.
av befolkningen enn hva som vay Pharma er et av verdens Influensaviruset endrer karakter Jostein Johnsen i Solvay Pharma
• Solvay Pharma
er tilfellet i Norge, som ligger ledende selskaper innen utvik- hele tiden, og selv om man har påpeker at de fleste vesteuro-
på nesten tolv prosent. Målset- ling og produksjon av influens- hatt influensa en sesong er man peiske land vaksinerer langt Kilde: Dagens Næringsliv,
21. september 2005.
tingen til European Scientific avaksiner og har produsert ikke beskyttet neste sesong. Det flere enn i Norge.
Om hvordan legemidler kan bidra til å øke menneskenes livskvalitet Hjelp til livet 3
4. Hele dette bilaget er en annonse for Legemiddelindustriforeningen
Fakta om
kliniske studier
1. Medisinske forsøk der men-
nesker deltar, kalles for kliniske
studier.
2. Utvikling av en ny medisin
starter ofte med datasimulering
og slutter med utprøvinger på
Kliniske studier
mennesker.
3. Alle legemiddelstudier vur-
deres på forhånd og underveis
av de Regionale komiteer for
medisinsk forskningsetikk og
Statens legemiddelverk.
riktig og viktig
4. Når en medisin er klar for å
bli testet på mennesker, er må- GYNEKOLOG TERJE SØRDAL MENER AT PASIENTENE har store
let å få kunnskap om ønskede fordeler av å delta i kliniske studier. I tillegg øker de legens faglig kompetanse.
og uønskede effekter.
Han ville ikke vært dem foruten.
5. Deltakerne i en studie in-
formeres og følges nøye opp i Tekst: Vigdis Askjem Dahl det gjelder å henvende seg til ring til legemiddelfirmaet, sier die opplever fordeler ved å være
perioden studien foregår. oss med spørsmål og behand- Terje Sørdal. med, fordi de ofte får bedre
– Deltagelse i kliniske studier ling av eventuelle andre helse- livskvalitet, sier han.
6. I noen kliniske studier kan medvirker til at kvinneklinik- plager. På den måten får vi god Grundige undersøkelser – Noen livsfarlige situasjoner?
den nye medisinen bli testet ken opprettholder kunnskap om kontakt og kunnskap om den Terje Sørdal forteller at kvin- – Det har aldri forekommet at
mot et uvirksomt stoff, på forskning og utvikling av medi- enkelte studiedeltaker, noe som neklinikken i løpet av ti års tid en deltaker i en studie har fått
fagspråket kalt placebo (sukker- siner for kvinner. Vi ligger faglig er fordelaktig i forhold til de har deltatt i cirka 25 kliniske alvorlig bivirkninger på grunn
pille). Andre ganger testes en i forkant fordi vi får kunnskap fastlagte kontrollene av pasien- studier. Det hele begynte i det av testmedisiner. Imidlertid har
ny medisin mot en medisin som om legemidler mens de er under ten og oppfølging og rapporte- små, og i dag har klinikken et vi i forundersøkelsene avdekket
allerede er i vanlig bruk. Som utvikling og før de kommer på og halvt årsverk som konsentre- alvorlige sykdommer på poten-
regel trekkes det tilfeldig hvilken markedet, sier Terje Sørdal ved rer seg om slike studier, i tillegg sielle deltakere. Fordelen er da at
type medisin pasienten skal få. den private kvinneklinikken til studielegene. Studiene går vedkommende har kommet tidlig
Ofte vet verken pasienten eller Medicus i Trondheim. ofte på prevensjonsmidler for i behandling, sier Sørdal. ■
legen hvem som får ny medisin Han forteller at studiedelta- kvinner og hormonsubstitusjon
eller annen behandling. kerne gis grundig informasjon for overgangsplager og andre
og får en god og jevn oppfølging helseplager, som for eksempel
7. Normalt får ikke deltakerne i fra fagpersonalet i Medicus, fra benskjørhet. Deltagere ved kli-
’’
Foto: Morten Brakestad
en studie betalt for å være med de melder seg som interessert Medicus rekrutterer i hovedsak
i en klinisk legemiddelutprøving, i å delta i en klinisk studie, til studiedeltakere gjennom avisan- niske studier får ofte
men reiseutgifter og tapt ar- den er avsluttet noen måneder nonsering, men også via student- bedre livskvalitet.
beidsfortjeneste kan dekkes. eller år senere. miljøer, allmennleger og blant
– I tillegg har vi et lavterskel- egne pasienter. Gynekolog Terje Sørdal
8. Mange pasienter som deltar tilbud for studiedeltakerne når – De fleste som deltar i en stu-
i en studie opplever fordeler,
som bedre medisinsk oppfølging
og bedre medisinering.
9. Utviklingen av et nytt
legemiddel, fra idé til ferdig
legemiddel, tar normalt 10 til 15
Varme Vigdis:
Prøver ut medisin for at andre
år og koster i gjennomsnitt over
fem milliarder norske kroner.
10. Nye medisiner kan gi bedre
behandling av pasienter.
skal slippe overgangsplager
Norge i dag
I dag foregår det kliniske sin interesse. testfase, og at hun får mulighet
studier innenfor en mengde
Hetetoktene til Vigdis Nesgård ble en sann Hun fikk tilsendt informasjon til delta videre.
ulike sykdomsgrupper. Noen av plage. Selv vinterstid kledde hun seg i tyn- om det å være med i en klinisk – Hvis medisinen en gang
disse er: kreft, diabetes 1 og 2, studie, risiko, oppfølging og kommer på markedet vil ikke
blodtrykk, astma og osteopo- ne sommerskjorter og håpet på kjøligere rapportering. Hun gikk grundig jeg få glede av den, for da er jeg
rose (benskjørhet). vær. Inntil hun ble med i en klinisk studie. gjennom materialet. Punkt for ferdig med overgangsalderen.
punkt. Uansett ønsker jeg at min del-
– Jeg vurderte det slik at risi- takelse skal bidra til at yngre
Tekst: Vigdis Askjem Dahl så ubehagelig at hun var nødt til koen for komplikasjoner var mi- kvinner kan oppleve en mindre
å skifte på senga. nimal, mens gevinsten kunne bli ubehaglig overgangsalder enn
Vigdis Nesgård fra Trondheim For at overgangsalderen skulle bedre livskvalitet. Dessuten ble det jeg har hatt, sier hun. ■
er i midten av femtiårene og bli noe mindre plagsom, begyn- jeg svært godt mottatt og ivare-
har slitt med hetetokter i cirka te hun med østrogentilskudd. tatt hos Medicus. Jeg syntes det
ti år. Overgangsalderen er kort – Jeg fryktet hele tiden bivirk- var verdt forsøket, sier hun.
og godt blitt lengre og varmere ninger, sier hun. Vigdis Nesgård merket en
enn hun noen gang hadde drømt umiddelbar positiv effekt. De
om. Samfunnsviktig daglige hetetoktene ble redusert
– Temperaturen er bare gått i Da Vigdis Nesgård så en annon- til en mild variant på kveldstid.
Foto: Morten Brakestad
Foto: Morten Brakestad
en retning. Det ble varmere og se i Adresseavisen om at kvin- Hun har nå avsluttet testperioden
varmere, forteller Vigdis Nes- neklinikken Medicus søkte etter på noen måneder, og synes det
gård. kvinner som ville være med på er leit. Igjen er det overhengende
Særlig plagsomt var det da å teste ut et nytt ikke-hormonelt fare for nok en het vintersesong.
hun våknet om nettene med medikament for overgangspla- Hun håper at det ikke-hormonel-
klissvått nattøy. Ofte føltes det ger, meldte hun sporenstreks le medikamentet skal inn i en ny
4 Hjelp til livet
5. Hele dette bilaget er en annonse for Legemiddelindustriforeningen
Foto: Morten Brakestad
Barn er ikke en, men flere pasientgrupper. En medisin kan ha ulik
virkning på spedbarn, småbarn og ungdom.
Små pasienter
– en stor utfordring
Alle godkjente medisiner i Europa er
grundig testet med tanke på sikkerhet,
effekt og kvalitet for voksne pasienter.
Men virker de dermed på barn, og er
de trygge å bruke?
Tekst: Elen Høeg, rådgiver i LMI enn til voksne for å gi effekt.
For å dokumentere medisinens
Mangelen på dokumentert ef- virkning på barn, må man der-
fekt og sikkerhet har lenge be- for teste den på mange alders-
kymret foreldre, barneleger og grupper.
helsemyndigheter. Europeiske
myndigheter har nå foreslått en Etiske og
egen lov som skal sikre trygge- praktiske problemer
re og mer effektive medisiner Bør medisinene testes på voks-
for barn. Den får også norske ne før man utsetter barn i vekst
barn glede av. for slik utprøving?
I følge lovforslaget får lege- Alle som skal prøve ut lege-
middelfirmaene plikt til å utre- midler, skal gi informert sam-
de alle relevante nye medisiner tykke. Når er barnet stort nok
Foto: Morten Brakestad
også for bruk på barn. For å til å ta en egen avgjørelse?
begrense mengden utprøving- Er det etisk forsvarlig å bru-
er, skal alle internasjonale data ke placebo (narremedisin) når
Studiedeltaker Vigdis Nesgård, fra Trondheim, er kjempefornøyd med effekten av
samles. Det europeiske fokuset vi snakker om behandling av
det ikke hormonelle medikamentet for overgangsplager. Hun synes oppfølgingen
på riktigere medisinbruk hos syke barn?
hos gynekolog Terje Sørdal har vært enestående.
barn vil også bidra til at det ut- Kartlegging av effekt og bi-
vikles flere medisiner spesielt virkninger hos små barn som
for barn. ikke har språk, er en annen ut-
Men hvorfor er ikke alle fordring. Smil og gråt hos barn
medisiner allerede testet på gjenspeiler ikke nødvendigvis
barn? Historisk har slik testing effekt og bivirkninger. Og hvor
vært sett på som etisk uaksep- mye prøvetaking kan man ut-
tabel. Testingen har også vært sette barnet for?
forbundet med en økt risiko I noen tilfeller vil det frem-
som industrien har vegret seg deles være mest etisk forsvarlig
for å ta. å vente med å teste medisiner
for barn til man har et bilde
Barn er ikke små voksne av effekt og bivirkninger for
Barn er ikke èn, men flere pa- voksne. Også i fremtiden vil en
sientgrupper og en medisin kan derfor kunne få valget mellom
ha ulik virkning på spedbarn, for en periode å bruke en medi-
småbarn og ungdom. Hvordan sin som kun er godkjent for
medisinen virker i kroppen, voksne, eller ikke å behandle
endrer seg hos et menneske i barnet i det hele tatt.
vekst. Men det europeiske fokuset
Foto: Morten Brakestad
Det er ikke alltid slik at små på riktigere legemiddelbruk hos
barn kan få en mindre dose barn vil bidra til at flere medisi-
beregnet ut fra kroppsvekt. I ner utvikles for barn, og at bru-
noen tilfeller må en medisin ken av legemidler som ikke er
gis med høyere dose til barn godkjent for barn, i fremtiden
på bestemte utviklingstrinn blir så liten som mulig. ■
Om hvordan legemidler kan bidra til å øke menneskenes livskvalitet Hjelp til livet 5