Highway eye process

1. Elvin Qin | elvinqin.netElvin Qin | elvinqin.net

2. Highway Eyes | Campaign

3. This campaign is to bring people aware of driving
while high issue and improving road safety.
People will have the chance to learn more about
themselves and marijuana through the Highway
Eyes lecture’s series and testing App.
Highway Eyes | Project Brief

4. Driving while high is DUI.
Highway Eyes | Manifesto

5. Serious, Ironic, Surprising.
Highway Eyes | Value

6. Highway Eyes | Logo Process
Final Logo
181pt18pt
Minimal Size &
Exclusion Zone

7. Highway Eyes | Typeface Study&Process
Century Gothic
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Bold

8. Highway Eyes | Color Palette
Primary Color
R242 G246 B58
Primary Color
R0 G0 B0
Secondary Color
R226 G7 B7
Secondary Color
R255 G255 B255

9. Highway Eyes | Image Style

10. Highway Eyes | Poster Process
Concept:
The idea of collage is inspired from collage art in DaDa Art
movement. I found that this kind of collage are very irony and
funny. The red title adds on some kind of seriousness.

11. Highway Eyes | PosterHighway Eyes | Poster On Street

12. Highway Eyes | Bus Poster

13. Highway Eyes | Lecture Series

14. Highway Eyes | Participant Badge

15. Highway Eyes | App Process
Concept:
I designed few self test based on scientific research and the feature
of people being high. The first test is inspired from the effect of
after smoking on the eye.

16. Highway Eyes | App Process
Next
Score:
5/15
Your bady balance is
bad.
Concept:
The balance test is designed for detecting if the people has the
ability control their physical balance when they are standing. Each
test will comes out certain advises based on score.

17. Highway Eyes | App Process
Concept:
The reaction game is one of the most important activated out of
four. Playing game while counting down 35 second can test if the
people has the reaction to dealing on complicated driving scenario.

18. Highway Eyes | App Process
Call Friend
Uber/LyftDo
Not
Driving!
More Info
Concept:
This last test is designed for testing the decision of people making.
Besides the score on the end of each section, this app will give a
over advice to people and the alternative option to help them out.

19. Thank You～
谢谢～
Elvin Qin | elvinqin.net