The Ex'tax Project had a successful 2014 reaching larger audiences through various conferences and presentations. They published a ground-breaking study on shifting taxes which was presented to esteemed guests and received positive press coverage. In 2015, Ex'tax aims to gather more support for their call to action by expanding international research, outreach, and practical tools while building momentum to realize a fundamental tax shift away from labor and towards pollution, natural resources, and consumption. They thank their partners and supporters and look forward to continued progress.

1. The Ex’tax Project
Highlights 2014 & outlook 2015

2. 2014 has been a great year!

3. We’ve been reaching
larger audiences

4. De Rode Hoed, Amsterdam

5. EU Karim Conference, Brussels

6. European Commission Green Week, Brussels
European Commission Green Week, Brussels

7. And many more groups…

8. DuurzaamheidsOverleg Politieke Partijen
Nyenrode ABIS (Academy for
Business in Society) Marie Curie week
Paul Polman & Feike Sijbesma
invited us to present Ex’tax to the
CEOs of AkzoNobel, DSM,
Friesland-Campina, Heineken,
KLM, Unilever and VNO-NCW, EY
EY Indirect Tax Get Together
DroogDesign (Dutch design label)
Investment fund for employment opportunities
Netherlands Enterprise Agency (Ministry of
Economic Affairs)
Nederlands-Vlaamse Afval Conferentie

9. Media coverage:

10. NOB
B-Team/Huffington Post Blog Post I
The B Team includes Sir Richard
Branson, Arianna Huffington, Mo
Ibrahim, Paul Polman, Ratan Tata,
Professor Muhammad Yunus, Jochen
Zeitz and others.
The Huffington Post is an American
online news aggregator and blog.
August 2014, the HuffPo reached 115
million global unique visitors.

11. NOB
De Correspondent
B-Team/Huffington Post Blog Post II

12. NOB
De Correspondent
De Telegraaf

13. NOB
De Correspondent
Facilitair (Facilicom Services Group)

14. NOB
De Correspondent
Orde (NOB)

15. NOB
De Correspondent
WBCSD Vision2020 video
Dutch television

16. WBCSD video
Video World Business Council
Dutch Sustainability Top 100
Foto:ZTRDG&RomanSjitjerbakov
Foto:MartinWaalboer/StichtingRepairCaféNederlandFoto:NederlandIsoleert
Foto:TurntooFoto:AnneHamersma
Foto:DaanRoosegaarde
Foto:Fairphone
Foto: Jeroen Oerlemans
WWW.DOEN.NL
Foto:RoyBeusker
DUURZAME
HELDEN
ONDERSTEUNEN
ISEENKWESTIEVAN
Geen Duurzame 100 zonder deze helden: Bas van Fairphone, Christien en Jeroen van Stichting
De Noordzee, Drees van Willem&Drees, Jaap van Vereniging Nederlands Cultuurlandschap, Willem
van Ecosystem Return Foundation, Han van UTZ Certified, Femke van Ex’tax, Giusseppe van VBDO,
Marga van De Groene Zaak, Raoul van Nederland Isoleert, Ruud van Tendris, Martine van Repair
Café, Thomas van Turntoo, Daan van Studio Roosegaarde, Aart van Cool Endeavour, Willemijn van
Social Enterprise NL, Daan van Peerby en Ruud van Taxi Electric. Gefeliciteerd namens Stichting DOEN
Dutch Sustainable Top 100
DOEN Foundation newspaper add

17. WBCSD video
Femke enters Dutch Sustainability Top 100
www.ex-tax.com

18. We thank our knowledge partners…

19. …who helped publish
a ground-breaking study …

21. The report was presented
at a spectacular Ex’tax Summit

22. Social and Economic Council (SER), The Hague

23. With esteemed guests and speakers

24. Feike Sijbesma (CEO Royal DSM)
Peter Bakker (President, WBCSD) Mariëtte Hamer (SER)
Paul Ekins (UCL, UNEP)

25. Official presentation by HRH Prince
Carlos de Bourbon de Parme to
representatives of the EU, Dutch
government and business:

26. Peter Bakker (President, WBCSD)
FLTR: Koen de Snoo (Director, Ministry of Infrastructure and Environment), Jan
Peter Balkenende (Chair, Dutch Sustainable Growth Coalition), Peter Bakker
(President, World Business Council for Sustainable Development), Femke
Groothuis (Director, The Ex'tax Project), HRH Prince Carlos de Bourbon de
Parme, Aurel Ciobanu-Dordea (Director Implementation, Governance and
Semester, European Commission's Directorate-General for Environment).

27. And more

28. Klaas van Egmond (UU)Panel

29. Response on Twitter
(in Dutch)

33. Response on Twitter
(in English)

37. Press

38. BNR newsradio
FD – front page
AD

39. NOB
De Correspondent
The B Team on Ex’tax

40. NOB
De Correspondent
Prof. Em. Leo Stevens in Het Financieele Dagblad

41. NOB
De Correspondent
Former Prime Minister Jan Peter Balkenende in Bilderbergconferentie 2015 book
(VNO-NCW)

42. AccountancynieuwsArgus
Down to earth Bond beter leefmilieu
PlusBusiness
P+

43. We are proud to announce
our new board member

44. Prof. Gail Whiteman
• Professor, Chair in Sustainability and
Climate Research (Rotterdam School of
Management, Erasmus University).
• Director, Centre for Eco-innovation (RSM).
• Professor-in-Residence (World Business
Council for Sustainable Development).

45. We are grateful for
our financial partners

47. We created partnerships

48. Interface®

49. And found supporters
who promote Ex’tax:

50. Rob Boogaard (CEO Interface)

51. On Dutch national TV, Marjan Minnesma of Urgenda was asked what she would do if
she was the Minister of Energy. She replied (translated): "We would put more tax on
pollution, CO2 and natural resources, and less on labour. That would bring an
enormous turnaround in the economy."

52. Willem Lageweg (Directeur MVO Nederland) bij MVO NL Nieuwjaarsevent in deFabrique

53. Stephen Brunner (Deloitte)
Peter Kavelaars (Deloitte)

54. NOB
De Correspondent
"I
do
think
tax
structures
will
have
to
move
away
from
taxing
payroll,
because
society
has
a
desire
to
have
employment.
...
Economists
would
have
said
a
progressive
consumption
tax
is
a
better
construct
at
any
point
in
history.
But
what
I
am
saying
is
that
it’s
even
more
important
as
we
go
forward".
Bill Gates (Co-founder Microsoft)

55. The world is changing,
the time is now

56. Eurogroup (the finance ministers of countries whose currency is the euro):
“(…)
tax
wedge
reductions
need
to
be
compensated
(…)
through
revenue-­‐neutral
tax
shifts,
away
from
labour
to
revenue
sources
that
are
less
detrimental
to
growth
such
as
consumption
taxes,
recurrent
property
taxes
and/or
environmental
taxes.”

58. Tax is high on the political agenda

59. What will 2015 bring?

60. We will gather support for
the Call to Action

62. Scaling up our projects

63. International research
- Country studies (Ex’tax Bootcamp)
- European scenario
- Toolkit for Business
Reaching out to audiences
- World Resources Forum
- Public hearing in the House of
Representatives of the Netherlands
Creating and applying practical tools
- Deloitte, EY, KPMG Meijburg, PwC
- Knowledge institutes
- Businesses

64. Building momentum

65. … to realize this fundamental shift.

66. Thank you
for being part of the wave!