The document outlines projections for an app over three years, estimating 50-100 purchases in year 1 growing to 2,500-5,000 in year 3. It estimates total revenue will grow from $50-100 in year 1 to $2,500-5,000 in year 3, and total profit will grow from $50-100 to $1,500-4,000 over the same period. It also outlines how $10,000 could be used to further develop the app, including $7,000 for developers and $1,000 for marketing.

11. Year 1 Year 2
Basis: Affordable Basis: Affordable
Price: $1.00 price. Price: $1.00 price.
Basis: Just getting Basis: Good word
Est. # of Purchases: 50-100 noticed. 1,000- of mouth, better
Basis: Price Est. # of Purchases: 2,000 updates
multiplied by Basis: Price
amount of multiplied by
Est. Total Revenue: $50-$100 purchases. $1,000- amount of
Basis: No hiring or Est. Total Revenue: $2,000 purchases.
Est. Cost to Make: $0 marketing costs. Basis: Office
Basis: Revenue supplies, hours
minus cost to Est. Cost to Make: $50 worked.
Est. Total Profit: $50-$100 make. Basis: Revenue
$950- minus cost to
Est. Total Profit: $1,950 make.

12. Year 3
How the Highland Talent Co. would
Basis: Affordable Use $10,000 to bring this app to market:
Price: $1.00 price.
Basis: Press, word
2,500- of mouth, good Developers- $7,000
Est. # of Purchases: 5,000 updates.
Basis: Price
multiplied by
Designers- $0
$2,500- amount of
Est. Total Revenue: $5,000 purchases. Marketing- $1,000
Basis: Hiring
Est. Cost to Make: $1,000 developer help
$1,500- Basis: Revenue Supplies/Equipment- $2,000
Est. Total Profit: $4,000 minus cost.