Hidden Message in popular logos

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It is a matter of fact that Logos are directly or indirectly associated with the brand it is meant for. No matter whether it is popular or not, the concept of the design may vary from graphic designing to the symbols used that actually convey some special message. Let us now quickly take a look at some popular logos of renowned brands that have intelligently conveyed some message through their logos. http://www.oodlesstudio.com/blogs/popular-logos/

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Have you ever heard of an architect who worked without an office and rarely made detailed drawings for his building projects? It may seem strange, but there was one such architect named Nari Gandhi. He was an Indian architect known for his very innovative building designs inspired by the great architect Frank Lloyd Wright, with whom Nari apprenticed for five years in Wright’s studio at Taliesin, USA. About his way of working, Nari Gandhi once said, “All art must be spontaneous and cannot be planned… A house grows organically. I need heart and mind to build, not a static blueprint.” Nari Gandhi learned Wright's innovative design techniques and organic architecture philosophies. Beyond just theory, Gandhi got hands-on experience working on various projects under Wright's guidance. This practical education was invaluable for developing Gandhi's architectural skills and creativity. Gandhi's association with Wright and time at Taliesin had a lasting impact on his later architectural work. After returning from the USA, Nari Gandhi started his professional architecture career in India, bringing the influences and lessons he learned from Frank Lloyd Wright. Gandhi's start and path in Indian architecture blended modernist principles, organic design sensibilities, and a deep appreciation for India's cultural heritage. Concepts and Design Philosophy Nari Gandhi’s philosophy combined modern principles with traditional Indian influences. He believed buildings should blend naturally with their surroundings and the environment. He was inspired by Frank Lloyd Wright's organic architecture ideas. Gandhi's designs often had flowing, geometrical shapes that mirrored the landscape to unite the built and natural environments. Gandhi felt architecture must respond to the cultural, historical, and environmental context of each project site. He drew inspiration from India's diverse architectural heritage while using modern materials and techniques. His designs included elements like courtyards, verandas, and local materials to create a sense of place. Sustainability was very important to Gandhi before it became mainstream. He advocated using eco-friendly, indigenous building materials and methods relevant to local culture. Energy efficiency, natural ventilation, and passive solar principles were prioritized to reduce environmental impact while providing healthy, comfortable spaces. Gandhi was experimental and innovative, pushing boundaries with unconventional shapes, materials, and construction systems. His avant-garde designs challenged traditional notions of what buildings could be. Central to his philosophy was human-centred design focused on meeting the needs and aspirations of occupants. Creating functional yet inspiring spaces that fostered connection and belonging within the built environment was key. Influence on Contemporary Indian Architecture Nari Gandhi's architecture has greatly influenced modern Indian architecture in several ways.

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Since the dawn of day, stories have been shared and passed along between people to create a sense of meaning and belonging. People remember great stories. Branding is both an idea and an image that people have of a product, service, or company. Design Storytelling affects your audience by tying the idea and image together—in a visceral way. In this morning booster, we share our views on how to create a visual concept where everything blends together and share cases where the identity design is telling a unique story about the brand it is a visual representation of.

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