The document discusses the difference between beta and alpha investing strategies. Beta strategies track market returns but perform poorly when markets decline or move sideways. In contrast, alpha strategies seek to generate returns regardless of market conditions through active management and exploiting market inefficiencies using skills and risk management. While beta strategies dominated in the bull market of the 1990s, the bust of 2001 showed their limitations and led to renewed interest in alpha strategies that can succeed in all environments through flexibility, adaptability, and controlling risks rather than just trying to outsmart the market.