5. HERO CONTENT
Your BIG ‘Super Bowl’ moments
HUB CONTENT
Regularly released content to
engage subscribers
HELP CONTENT
Always-on ‘pull’ content designed
for your core target
11. • Set schedule and regularly produced
• Established formatSERIES
• Supports core message
• Identifies the channelBRANDS
• Feeds community need for entertainment
• Keeps fans coming back
ENGAGE
SUBSCRIBERS