The document outlines 4 themes and 14 paradigm changes in marketing. It discusses a shift from focusing on consumers to human beings, from ego-centered brands to constructive brands that provide real value, and from using fear and differentiation to forging connections and appealing to people's search for meaning, happiness, and new social norms through brands. It also notes a movement from seeing technology as supplemental to marketing to placing it at the core, and from closed brand systems to more open systems.

4. 4 theme’s,
14 paradigm changes:
1.Looking for real happiness & meaning.
2.The hyper connected world.
3.Looking for new norms & values.
4.A new type of capitalism.

6. 10 new marketing paradigms’
1.From consumer, to human being.
2. From ego brands to constructive brands.
3.From perceptual value to real value.
4.From differentiation to connection
5.From uni-dimensional brands to multi-dimensional brands.
6.From outside-in, to inside & outside.
7.From fear to love.
8.From boxing people, top unlocking people.
9.From technology as support, to technology in the heart of your mkt.
10.From a closed brand to an open system.

8. “By buying things, I can shape myself
and the world”