This document discusses how content gains meaning and value in the era of spreadable media. It touches on topics like transmedia storytelling, representing a process where elements of fiction are dispersed across multiple channels to create a unified entertainment experience. Each medium makes its own contribution. It also mentions the critique of Web 2.0 and how content circulates versus being distributed. People share content not just for what they say about it but also what it says about them as individuals. Content is now global and spread across the internet.

1. How Content Gains Meaning and Value in the
Era of Spreadable Media
H nyek s S
erJ in, U C
n

6. C n n in r s eia
ot t Ta md
e n

11. Transmedia storytelling
represents a process where
integral elements of a fiction get
dispersed systematically across
multiple delivery channels for
the purpose of creating a unified
and coordinated entertainment
experience. Ideally, each medium
makes it own unique
contribution to the unfolding of
the story.

17. C n n is a ic a r
ot t Pr ipt y
e t o

21. Web 2.0 critique

22. C n n is e ixb
ot t R m al
e e

26. C n n is pedb
ot t Sr al
e a e

27. Ocuy a S et
cp W l t e
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32. "We are all susceptible to the pull of viral
ideas. Like mass hysteria. Or a tune that
gets into your head that you keep on
humming all day until you spread it to
someone else. Jokes. Urban legends.
Crackpot religions. Marxism. No matter
how smart we get, there is always this deep
irrational part that makes us potential hosts
for self-replicating information."
Neal Stephenson

33. Circulation
vs.
Distribution

35. C ne t
ot n C lrl eo re
uuaR sucs
t
We don’t share clips just because of what we have to say about
the ad or film, but also because of what the ad might have to say
about us.

37. Content is Global

39. TEXT

42. C n n isneedn
ot t I pnet
e d

43. Iron Skies