The Heinzl Group is a large producer of market pulp, magazine paper, and containerboard in Central and Eastern Europe. It is also a leading global paper distributor with over 100 markets worldwide through its trading, merchant, and wastepaper companies. The Heinzl Group has experienced successful growth due to fulfilling high customer demands for quality and efficiency.
If every deal did indeed always come down to the question of who had the lowest price, then ask yourself this: Why doesn’t the company with the lowest price get the sale every time?
A Costume Jewelry Brand for the Italian MarketCamila Zanoelo
This project assesses the feasibility for the expansion of the Brazilian fashion jewelry brand 'Balangandãs' to Italy, comprehending the business strategies and brand positioning based on specificities of the Italian female consumer.
If every deal did indeed always come down to the question of who had the lowest price, then ask yourself this: Why doesn’t the company with the lowest price get the sale every time?
A Costume Jewelry Brand for the Italian MarketCamila Zanoelo
This project assesses the feasibility for the expansion of the Brazilian fashion jewelry brand 'Balangandãs' to Italy, comprehending the business strategies and brand positioning based on specificities of the Italian female consumer.
3. HEINZEL GROUP RANKS AMONG THE LARGEST PRODUCERS
OF MARKET PULP AND MAGAZINE PAPER AS WELL AS
CONTAINERBOARD IN CENTRAL AND EASTERN EUROPE.
WITH ITS TRADING, MERCHANT AND WASTEPAPER COMPANIES
HEINZEL GROUP IS ALSO A LEADING PAPER DISTRIBUTOR IN
WELL OVER 100 MARKETS AROUND THE WORLD.
HEINZEL GROUP’S SUCCESSFUL GROWTH IS BASED ON
THE FULFILMENT OF THE HIGHEST CUSTOMER DEMANDS
WITH REGARD TO QUALITY AND EFFICIENCY.
4. AMERICAS
Argentina, Brazil,
Canada, Mexico, USA
EUROPE
Austria, Bulgaria,
Bosnia & Herzegovina, Czech Republic,
Croatia, Estonia, France, Germany, Greece,
Hungary, Italy, Poland, Romania, Russia,
Serbia, Slovakia, Slovenia, Spain, Turkey,
Ukraine, United Kingdom
AUSTRALASIA
Australia, China, India, Korea
AFRICA
Egypt, Kenya,
South Africa, Sudan
TRADING & MERCHANTINDUSTRY
2,200 employees
Sales revenue 2015 EUR 1.5 billion
3.3 million tonnes sales volume 2015
108 markets
4 industrial sites
EBIT 2015 EUR 94 million
0.9 million tonnes of production 2015
Headquarter in Vienna, Austria
family-owned
Global distribution network
3 trading units
6. EUROPE’S
LARGEST &
MOST MODERN
KRAFT PAPER
MACHINE
€400M
INVESTED
SINCE 2005
100%
ENERGY SELF-
SUFFICIENT
PÖLS, AUSTRIA
BLEACHED KRAFT PULP, BLEACHED KRAFT PAPER
CAPACITY: 450,000 TONS OF NBSK PULP PER YEAR / ORION
CAPACITY: 100,000 TONS OF KRAFT PAPER PER YEAR / STARKRAFT
WWW.ZELLSTOFF-POELS.AT
ZELLSTOFF PÖLS AG
8. MOST
ENVIRONMENTALLY
FRIENDLY INDUSTRIAL
COMPANY IN ESTONIA
2014
GREENFIELD
INVESTMENT
START-UP 2006
BIOGAS
PRODUCTION
SINCE 2014
KUNDA, ESTONIA
BLEACHED ASPEN BCTMP PULP
CAPACITY: 180,000 TONS OF TOP-QUALITY ASPEN BCTMP PER YEAR
WWW.ESTONIANCELL.EE
AS ESTONIAN CELL
10. OUTSTANDING
ECO-FRIENDLINESS
2
MACHINES BUILT
IN 1987 AND 2002
LOCATED IN THE
HEART OF EUROPE
LAAKIRCHEN, AUSTRIA
SUPER-CALENDERED GRAVURE AND OFFSET UNCOATED PAPER
CAPACITY: 550,000 TONS OF SUPER-CALENDERED PAPER PER YEAR
WWW.HEINZELPAPER.COM
LAAKIRCHEN PAPIER AG
12. RAUBLING, GERMANY
KRAFT TOP LINER, TEST LINER, FLUTING
CAPACITY: 220,000 TONS PER YEAR / STARBOARD
WWW.HEINZELPAPER.COM
RAUBLING PAPIER GMBH
RECYCLING
SPECIALIST
SPECIALTY
CONTAINER-
BOARD
2
MACHINES BUILT
IN 1999 AND 2000
14. VIENNA, AUSTRIA & 24 OFFICES WORLDWIDE
GLOBAL PULP AND PAPER SALES
SALES VOLUME: MORE THAN 2 MILLION TONS PER YEAR
WWW.HEINZELSALES.COM
WILFRIED HEINZEL AG
BRIDGING SUPPLIERS
& CUSTOMERS
TAILOR-MADE
SOLUTIONS
GLOBAL SALES
NETWORK
16. NO.1
PAPER MERCHANT
IN CEE & CIS
60+
WAREHOUSES IN
12 COUNTRIES
50,000
PRODUCT
ITEMS
VIENNA, AUSTRIA & 15 SUBSIDIARIES
WHOLESALES OF PAPER & PACKAGING / HYGIENE / VISUAL COMMUNICATION
SALES VOLUME: 600,000 TONS PER YEAR
WWW.EUROPAPIER.COM
EUROPAPIER INTERNATIONAL AG
PRINTING &
WRITING
PAPERS
PACKAGING
OFFICE
PAPERS HYGIENE
VISUAL
COMMUNI
CATION
DESIGN &
SPECIAL
PAPERS