DocuSign's Ryan Schwartz shares the practical tools that Eloqua administrators can use for Eloqua campaign setup, campaign name generators, blind form submit, data normalization, and referrer tracking. Presented at the 2013 B2B Modern Marketing Roundup in Seattle with Heinz Marketing.
Eloqua Experience is annually one of the hottest tickets when it comes to marketing conferences. But with thousands of attendees and a dizzying schedule of events, seminars, parties and more, it can be challenging to take best advantage of the event and ensure you head home with the new skills, best practices and contacts you need to be more successful managing your marketing programs moving forward.
In addition to setting the agenda and session schedule, it’s a good idea to put a little strategy into how you’ll maximize the overall Eloqua Experience trip. Plan ahead to make this year’s Eloqua Experience visit more productive and successful. The following pages offer some specific best practices and recommendations.
A marketing professional with 3+ years of combined experience in marketing automation and project management. Well-versed in digital integration across a variety of products and marketing communications platforms. Experienced in marketing automation and CRM platform administration, social media marketing, demand generation, and complex data integrations. Currently seeking a Marketing Automation role which will effectively utilize all acquired skills, abilities, and areas of expertise as follows:
- Project Management
- Lead Routing
- Drip Nurturing
- Closed-Loop Reporting
- Email Marketing
- Demand Generation
- B2B & B2C Marketing
- SMS Marketing
- SEO, SEM & Analytics
It’s that time of year again!
No, we’re not talking about presents under the tree or hot apple cider or snowball fights.
We’re talking marketing budget, new resource planning, strategic marketing plans and more!
We realize both end-of-year business planning as well as holiday preparations can both be stressful. We can’t really help you with your shopping, but we can offer a series of best practice guides and advice on how to plan for and hit the ground running on some focused, strategic sales and marketing initiatives to start the New Year right.
Enjoy!
Managing those qualified but not-ready-to-buy leads in advance of an active sales process is quickly becoming one of the most important roles for B2B marketing organizations. The justification and math is clear—the more actively you can nurture leads and build long-term relationships based on trust and credibility, well before the prospect is ready to buy, the more likely you are to win the business and increase your conversion rates over time.
And what’s more, effective lead nurturing strategies and implementations can significantly decrease required marketing budget for new leads over time while increasing marketing- sourced opportunities in your sales pipeline.
The following pages provide several strategic and tactical best practices for introducing, launching and executing a lead nurturing or marketing automation effort for your organization.
Eloqua Experience is annually one of the hottest tickets when it comes to marketing conferences. But with thousands of attendees and a dizzying schedule of events, seminars, parties and more, it can be challenging to take best advantage of the event and ensure you head home with the new skills, best practices and contacts you need to be more successful managing your marketing programs moving forward.
In addition to setting the agenda and session schedule, it’s a good idea to put a little strategy into how you’ll maximize the overall Eloqua Experience trip. Plan ahead to make this year’s Eloqua Experience visit more productive and successful. The following pages offer some specific best practices and recommendations.
A marketing professional with 3+ years of combined experience in marketing automation and project management. Well-versed in digital integration across a variety of products and marketing communications platforms. Experienced in marketing automation and CRM platform administration, social media marketing, demand generation, and complex data integrations. Currently seeking a Marketing Automation role which will effectively utilize all acquired skills, abilities, and areas of expertise as follows:
- Project Management
- Lead Routing
- Drip Nurturing
- Closed-Loop Reporting
- Email Marketing
- Demand Generation
- B2B & B2C Marketing
- SMS Marketing
- SEO, SEM & Analytics
It’s that time of year again!
No, we’re not talking about presents under the tree or hot apple cider or snowball fights.
We’re talking marketing budget, new resource planning, strategic marketing plans and more!
We realize both end-of-year business planning as well as holiday preparations can both be stressful. We can’t really help you with your shopping, but we can offer a series of best practice guides and advice on how to plan for and hit the ground running on some focused, strategic sales and marketing initiatives to start the New Year right.
Enjoy!
Managing those qualified but not-ready-to-buy leads in advance of an active sales process is quickly becoming one of the most important roles for B2B marketing organizations. The justification and math is clear—the more actively you can nurture leads and build long-term relationships based on trust and credibility, well before the prospect is ready to buy, the more likely you are to win the business and increase your conversion rates over time.
And what’s more, effective lead nurturing strategies and implementations can significantly decrease required marketing budget for new leads over time while increasing marketing- sourced opportunities in your sales pipeline.
The following pages provide several strategic and tactical best practices for introducing, launching and executing a lead nurturing or marketing automation effort for your organization.
Phishing Website Detection by Machine Learning Techniques Presentation.pdfVaralakshmiKC
Phishing is a form of social engineering where attackers deceive people into revealing sensitive information or installing malware such as ransomware.Phishing (pronounced: fishing) is an attack that attempts to steal your money, or your identity, by getting you to reveal personal information -- such as credit card numbers, bank information, or passwords -- on websites that pretend to be legitimate.
Unearth the limitless possibilities with Amazon Sagemaker.pptxMarketing CloudThat
Explore the transformative power of Amazon SageMaker in the realm of Data and Analytics. Discover how Amazon SageMaker is revolutionizing decision-making processes through real-world use cases, including Customer Segmentation for targeted marketing strategies and Fraud Analysis for proactive risk mitigation, demonstrating the platform's versatility and impact on data-driven insights. Organizations are leveraging Amazon SageMaker to unlock the full potential of their data, driving innovation, and gaining a competitive edge
PingTree Systems designed and developed completely in-house by performance marketers, our lead management software for buy and sell leads online and develop genuine customers for trusted brands. Which is used only to get lead generation and distributed to more than one buyer configured in the PingTree Systems. We provide Legal Leads, Mass Torts Leads, Payday Leads, Home Improvement Leads, Solar Leads, Auto Insurance Leads, Mortgage Loan Leads, Health Insurance Leads. We take a multi-disciplinary approach to our marketing machine as we’re proficient in Ping & Post.
Advance your ROI on PPC and email campaigns in ways you didn’t think possible.
What if you could provide an adaptable, personalized experience onsite for your top-funnel prospects, even while they are still “unknown”? Well you can, and even better yet, you can use this same machine-learning platform to deliver adaptive landing pages, adjusting in real-time to advance conversions.
Curious to learn how? View the presentation.
Transforming KNIME Consumer Data into Actionable InsightsMMI Agency
Check out MMI Agency’s framework for properly transforming consumer data into actionable insights. Presented by Benjamin Spiegel at the KNIME Spring Summit 2016 in Berlin.
In today’s world, the social media landscape is constantly changing as new platforms, features and tools have become the daily challenge for seasoned marketers. To win the social leadership race, brands must use APIs to create unique differentiators that are customizable to their own needs. This unique tool removes the competition and creates real-time insights for the brand.
Phishing Website Detection by Machine Learning Techniques Presentation.pdfVaralakshmiKC
Phishing is a form of social engineering where attackers deceive people into revealing sensitive information or installing malware such as ransomware.Phishing (pronounced: fishing) is an attack that attempts to steal your money, or your identity, by getting you to reveal personal information -- such as credit card numbers, bank information, or passwords -- on websites that pretend to be legitimate.
Unearth the limitless possibilities with Amazon Sagemaker.pptxMarketing CloudThat
Explore the transformative power of Amazon SageMaker in the realm of Data and Analytics. Discover how Amazon SageMaker is revolutionizing decision-making processes through real-world use cases, including Customer Segmentation for targeted marketing strategies and Fraud Analysis for proactive risk mitigation, demonstrating the platform's versatility and impact on data-driven insights. Organizations are leveraging Amazon SageMaker to unlock the full potential of their data, driving innovation, and gaining a competitive edge
PingTree Systems designed and developed completely in-house by performance marketers, our lead management software for buy and sell leads online and develop genuine customers for trusted brands. Which is used only to get lead generation and distributed to more than one buyer configured in the PingTree Systems. We provide Legal Leads, Mass Torts Leads, Payday Leads, Home Improvement Leads, Solar Leads, Auto Insurance Leads, Mortgage Loan Leads, Health Insurance Leads. We take a multi-disciplinary approach to our marketing machine as we’re proficient in Ping & Post.
Advance your ROI on PPC and email campaigns in ways you didn’t think possible.
What if you could provide an adaptable, personalized experience onsite for your top-funnel prospects, even while they are still “unknown”? Well you can, and even better yet, you can use this same machine-learning platform to deliver adaptive landing pages, adjusting in real-time to advance conversions.
Curious to learn how? View the presentation.
Transforming KNIME Consumer Data into Actionable InsightsMMI Agency
Check out MMI Agency’s framework for properly transforming consumer data into actionable insights. Presented by Benjamin Spiegel at the KNIME Spring Summit 2016 in Berlin.
In today’s world, the social media landscape is constantly changing as new platforms, features and tools have become the daily challenge for seasoned marketers. To win the social leadership race, brands must use APIs to create unique differentiators that are customizable to their own needs. This unique tool removes the competition and creates real-time insights for the brand.
Buildings Don't Write Checks: A Predictable Pipeline ApproachHeinz Marketing Inc
This is a sample of how we teach (vs pitch) in prospect pitch meetings. To read the full contact, search "Heinz Marketing how not to pitch at pitch meetings" in Google.
2. Admin Tools to Simplify
Complex Problems
• Web-based Campaign Name Generator
• Web-based Blind Form Submit Generator
• Contact Normalization the Easy Way
• Appendix: Referrer Tracking via Custom
Objects
#MMR
3. Web-Based Campaign Name
Generator
• Web-based, easy-to-
update with minimized
disruption
• Campaign name is used
across all campaign-
related assets
• Generator
• Architectural Deck
#MMR
4. Effectiveness of Naming Convention
• Easy to find related assets
• Tells you where to place
an asset in the
architecture
• Easy reporting
Search is a tool, not a means of organization
#MMR
5. Blind Form Submit Generator
• A blind form submit
processes a form submission
for processing without the
awareness or interaction of
the user
• Ideal for nurture campaign
asset tracking, triggering
processes on click
events, etc.
#MMR
6. Blind Form Submit Result
Note: Blind form submits do not support click-through tracking at the email level
#MMR
7. Blind Form Submit Usage
• The generator will provide the URL to use in the hyperlink of your email.
• Add two fields to the target form, “Blind Form Submit” (bfs) and “Blind
Form Submit Source” (bfss).
• Make auto-response conditional
• Make conditional redirect
• Resulting string:
http://secure.eloqua.com/e/f2?elqSiteID=XXXXXXXX&elqFormName=iNT
WBIntroductionWebinarOnDemand0712NA-
13442999459&elqCustomerGUID=&elqCookieWrite=0&email=<span
class=eloquaemail>EmailAddress</span>&bfs=1&bfss=Int_WB_Sample%2
0Webinar_03_13_NA%20-%20Invite
#MMR
8. Contact Normalization
• Historically done through a “Contact Washing
Machine” using a series of update rules to
normalize geo information, role, and department.
• Contact Data Normalizer cloud connector
automates the normalization using the
intelligence of the entire Eloqua database as a
normalization source.
#MMR
10. Referrer Tracking
• Traditionally done through custom campaigns
– If not using campaign hierarchies, made it difficult to
measure the effectiveness of the campaign because
there were multiple campaigns for one initiative
• By using custom objects, you can capture
referrers, per form, and report on referrals per
initiative with a single campaign
• Details in Appendix
#MMR
12. Appendix: Referrer Custom Objects
• Jump IDs
– Used to store referential data
• Jump ID Submissions
– Used to log submissions
• Contact field for “Last
Submitted Jump Id”
#MMR
13. Appendix: Updating Form to Track
Referrer
• Hidden jump id and jump
id submission fields
• Processing step to create
a custom object record
• Example:
http://www.docusign.com/register
/?jumpid=samplejumpmid
#MMR