9. 1 Premium Patio Furniture Add comfort and class to your home Delivery and service included www.heatnsweep.com 2 Luxury Spas & Hot Tubs The best variety in quality brands Installation and service included www.heatnsweep.com
SEAN – (List main competitors) Our main competition was Lowe’s and Home Depot. Therefore, we did understand what we were up against and set realistic goals. Judging from our metrics and goals, our overall campaign performance was nothing short of a success.
TRENT – (READ 5 ADGROUPS) AND (TELL WHICH WAS MOST SUCCESSFUL)Our most successful ad group was the Yard, Garden and Patio Products. We knew going in that this should be our most lucrative ad group, hence setting our cost per click at $1.80, our highest among the five. The reason that this is the most successful is because it is a seasonal trend.
TRENT (READ TOTAL CLICKS) The total clicks our users performed were 138. Average click through rate was .17%.
TRENT READ IMPRESSIONS while we had 79,668 impressions
MADDIE The chart shows the comparison and progress of the clicks and impressions of our campaign from start to finish. Our plan was to go with the advertising blast method, which gave a limit of $10 spent each day of the campaign, and ran throughout the entire three weeks. The goal was just to see the #of clicks increase each day more and more, but it was hard because we kept putting different allowances of budget into certain adwords
MADDIEWe originally set a $20.00 maximum. Once we realized that our budget wouldn’t allow us to have enough money throughout the campaign then we changed our maximum to $10.00 per day.March 22nd was the day our users clicked 17 times in one day, after that you can see a steady balance of clicks hovering right at, or beneath the $10.00 per day budget.
MEGANthe two keywords that were the most successful were Outdoor Furniture and Patio Furniture. This is because the summer season is approaching.
MEGAN These are an example of the two most popular ads we created. (EXPLAIN ADS)
