12. Of sun and sand
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13. A tale of
tum bleweeds
and rocky
roads
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THIS PAGE: 5164 THIS PAGE: #FC102
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14. words and phrases
just keep drifting
through my mind
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15. G o your ay
own w
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16. My desert
rose
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16 17
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17. Forces
of Nature
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THIS PAGE: #TY100
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18. Surrender to the
silent dunes
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THIS PAGE: #MST102
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20. The desert is
where I escape...
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THIS PAGE: #MM826
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21. Starduste
d
+
sunkissed
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THIS PAGE: #GP102
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22. What’s inside...
the
What’s new?
MaCher partners with some of the world’s leading consumer brands.
Here’s a taste of some recent projects.
Real / Cutting / edgy
PEARSON GROUP
Leading publisher Pearson Group required a high-end gift with purchase for their in-store promotion of landmark book
MaCher is Maggie’s Harvest by Maggie Beer. The design of this beautifully crafted cookbook was replicated on a delicious, limited-
edition, embroidered canvas tote bag. Cooked up by … well, you know who.
Point of sale highlighted the offer in-store, keeping it front-of-mind at highly competitive gift-purchasing times such
hot
product the Brand as Mother’s Day and Christmas. The tote was utterly devoured in-store and the quality and detail was very much
appreciated by Maggie Beer herself. It sold out completely.
hitlist
the innovative, inspirational Behind the
Brands
and interesting
ghd
A pioneer in high-quality hairstyling tools and products, ghd launched in the UK eight years ago and quickly
became the leader in its market (85% market penetration). ghd was introduced to the US four years ago and
shopper & MaCher exclusively designs and manufactures value-add products is currently working to expand their brand awareness across the nation.
cosuMer that (with every bit of style and design wisdom within us) WILL
GROW YOUR BUSINESS! To support this brand awareness objective, MaCher worked with ghd to develop a range of special incentives to
MArketing We create gorgeous gift-with-purchase items, powerful packaging,
highlight the brand on gift-with-purchase stands in leading US beauty retailer Sephora. MaCher’s designs are funky,
eye-catching and ready to rock consumers at point of purchase.
What’s the difference? alluring accessories and bespoke brand-building products.
What’s more, they are eco-friendly (all are reusable) and they came in under budget. ghd loved the products and are
Some of the world’s leading brands and many boutique brands are extending one item to a year-long promotion, increasing their order quantity by 250%.
blazing unique paths to success with a little help from MaCher.
We enjoy the challenge of getting to know your target market and
designing exclusive incentives that will sway their purchase decisions
your way.
high on After a 25-year stellar record, we’re more inspired than ever to bring
shAnghAi
you innovative products that are on trend, on time, and on budget.
BEAUTY BRANDS
cross-cultural cool LET The New ENLIGHTEN yOU
US salon-spa superstore chain Beauty Brands wanted to create a line of enticing gift-with-purchase bags to boost
As usual, we’re keeping on our toes and working on some very sales of a range of haircare products. They also wanted an attractive gift card purchase-with-purchase bag to drive
exciting projects for this year and beyond. product and gift card sales.
Our global trend forecasters, who must remain nameless lest they MaCher presented several exciting ‘bag’ concepts that would work for various individual haircare brands and also appear
get poached, have been in Shanghai taking a look at some seriously as a collection in harmony with their store on-shelf aesthetic.
left-field Chinese style.
Winning We take our influences from anywhere and everywhere … If a
Happy to note that Beauty Brands saw a substantial increase in sales for product lines and gift cards during their holiday
in-store promotions.
product butterfly moves product in the Amazon, we are onto it in Australia.
cAMpAigns WE KNEW yOU’D LIKE The New
10 things to remember
HANAE MORI
Thank you so much for the wonderful feedback on our first issue!
In the second issue of The New we take you around the world from
a tour of China’s most populous city, Shanghai, to the streets of
Surry Hills, the very colourful inner suburb where MaCher Sydney International Perfumes and Cosmetics launched an exciting gift-with-purchase promotion for Hanae Mori
is located.
fragrances in the US.
Explore what’s driving consumers to spend that extra dollar, and how
Initially, International Perfumes and Cosmetics ran a contest with students from the New York Fashion Institute of
some strategically smart companies are incentivising them to do so.
spotlight Technology looking for a thrilling and fresh design. Brief: CAPTURE THE ESSENCE OF THE HANAE MORI BRAND. Clever
young lady Diana Quinterros won the competition and MaCher, with her original design in hand, took over to create
Flip through and if anything catches your interest, please let us know.
on MAcher and manufacture the GWP items. MaCher perfectly translated Diana’s lovely artwork onto two mediums, the poly-
sydney office info@macher.com satin scarf and the paper box. Consumers who purchased two Hanae Mori products were lucky enough to receive the
complimentary box. Spending over $75 earned them the very chic scarf. The promotion launched for the Nordstrom
anniversary sale and is now rolling out in Macy’s, Bloomingdales, Dillards and specialty department stores in the US.
The campaign has been a big success so far. It has received a good share of press and the boxes are being entered in
package design contests to boot. Needless to say, our client is thrilled.
02 03
23. What’s new?
MaCher partners with some of the world’s leading
consumer brands. Here’s a taste of some recent projects.
WE’VE GOT STYLE COVERED WELLA BLONDOR
The renowned Wella Brand launched Blondor, a new line of
Paris Umbrella blo
blonde coloring innovation. A product so hot, it could melt ice...
We
Wella just needed the promotional packaging to prove it.
Th
The Wella Professionals story began in 1880 with flourishing,
Paris is pure and elegant just like Emma Page,
mma
g
ground-breaking success to follow. Last year, Wella Professionals,
a premium jewelry brand available exclusively
e
o
one of our beloved leading brands came to us with an idea.
through Amway of Australia and New Zealand.
T
They wanted to package their new Blondor line in “virtual ice”
Emma Page is stylish and desirable, a major
le, and MaCher was more than up for the challenge. In an ironic twist
ce.
player in the fashion jewelry space. of fate, a tempered glass wall in our office shattered, taking on
the appearance of cracked ice. Our account director was instantly
MaCher has worked with Emma Page for
inspired and sent a picture to Wella who invited the idea with
years, partnering the brand and supplying
open arms. Wella was looking to create a distributors case as
premium, attention-grabbing merchandise
well as a variety of stylist kits that would be attractive to the
for their GWP programs. eye, but keep the products as the focal point. Between Wella’s
The above umbrella was our most recent GWP unique point of view and MaCher’s creative talents we developed
d!
project and as usual, success rained! It sold out in weeks. packaging that could not only ship flat, saving the client money,
but it also sold out faster than we imagined possible!
EVERYONE BENEFITS
we are very proud of the
work we do for charities.
Creating for a cause brings us so much joy, and What better way to reach the masses than
Heal the Bay’s efforts to clean up the beaches to give Southern California residents Heal the
HEAL THE BAY and coastal waters is one we feel passionately
about. This year’s Bring Back the Beach gala
Bay branded towels for the beach. Meeting
the needs of the giveaway bag we designed
Each year, California’s popular philanthropy was held on the gorgeous sands of Santa the towel to fold into a draw string tote. In all
organization, ‘Heal the Bay’, teams up with Monica, hosting local environmental, political, of a minute they were sold on the concept.
us to create an innovative, sustainable business and entertainment communities. We Thankfully, their supporters were just as ecstatic,
giveaway bag for their annual Bring Back ag
needed to design a giveaway bag that would leaving not a bag to spare at the May event.
the Beach gala benefit.With the celebration raise awareness for the cause and transcend the
nd
of their twenty fith anniversary, we all knew
everyday reusable bag.
that this bag had to be the best one yet.
THE SWEETEST SALE OF ALL
With seasonal packaging at an all time The packaging was designed to
high, leading chocolatier Lindt asked
.
> Uphold and enhance the Lindt brand values.
us to create a range of Christmas
packaging to stand out in-store. > Encourage impulse purchase during
the most important boxed chocolate
MaCher created a series of products season of the year.
that held the famous Lindt chocolates.
> Provide a positive brand reminder
This worked deliciously in our clients’
to the consumer well after the
seasonal catalogues.
chocolates were enjoyed.
03
24. How’s the social
life of your brand?
SOCIAL MEDIA IS HOT IN Creative and clever Social Media marketing can lead
to profitable benefits that lie at the heart of successful
THE MARKET RIGHT NOW. businesses. To name a few…
NO QUESTION, IT’S A > Search Engine Optimization
> Brand Recognition and Credibility
VITAL MARKETING WAVE > Customer Interaction
> Viral Marketing: WOM
> Lead Generation
THAT’S HERE TO STAY. > Fast Feedback
> No to Low Cost Marketing Tool That Can Reach Millions
> Media Pick up
While it seems that Social Media has been around for
As proof, 91% of marketers* employ Social Media years, it’s marketing channel is still young. Marketers
outlets. In the business world, it represents a marketing around the world are constantly finding new reasons
opportunity that transcends the conventional middleman and new ways to use Social Media to their benefit. The
and connects companies directly with customers. level of benefits will depend upon your efforts and the
Social Media marketing initiatives are being utilized type of product or services you supply. However it will
everywhere, from worldwide leading companies like P&G usually lead to greater customer loyalty, heightened
and McDonalds, to the boutique hotel down the street. brand visibility and increased sales.
The chance to interact directly with consumers is In no way should Social Media be used as a
irresistible. It’s about engaging your customers to let replacement for traditional marketing.
them know you are listening and care. By making your
brand part of your customer’s social life, you will gain Social Media should supplement your mainstream
retention and loyalty, as well as open doors for word marketing initiatives. If you think Social Media is a fit
of mouth... and we all know that loyalty and positive for your brand, join the interactive world and discover
word-of-mouth bring sales! the benefits!
* source, 2010 Social Media Marketing industry report.
11
25.
26. MaCher
Turning of the Trends
Spring/Summer 2011
Escape your everyday to-dos to explore MaCher’s Spring/Summer 2011 Trend Report.
Take an exclusive tour of our design studio as we inspire you with the hottest in color,
textile and marketing trends.
Make your appointment today because in this business, the future is now!
Please RSVP to (your name here)
T: (number) or (email)@macher.com
Sydney • Los Angeles • Shanghai • Auckland • Melbourne • London • Miami • Hong Kong • New York
27.
28. * rh rs mp e &
Fu t e a ls h r c pe a a l b eo rq et
a d o is v ia l n e u s*
C o tc If
na t n o
E i h ah rh a@ ma . m
ma : etea as g ic
l lo
P o e(1) 4-29
h n :30 7931
