2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Heart rate measurement using camera
1. ΜΕΤΡΗΣΗ ΤΟΥ ΚΑΡΔΙΑΚΟΥ
ΡΥΘΜΟΥ ΜΕ ΧΡΗΣΗ
ΚΑΜΕΡΑΣ
ΑΛΓΟΡΙΘΜΟΙ & ΣΥΣΤΗΜΑΤΑ
ΠΟΥ ΒΑΣΙΖΟΝΤΑΙ ΣΤΗΝ
ΕΠΑΦΗ ΚΑΙ ΣΤΗ ΜΗ ΕΠΑΦΗ
ΕΡΓΑΣΙΑ ΣΤΟ ΜΑΘΗΜΑ
« »ΤΗΛΕΪΑΤΡΙΚΗ
ΣΙΓΑΝΟΣ ΜΑΡΙΟΣ
2. ΠΕΡΙΕΧΟΜΕΝΑ - ΔΟΜΗ
▪ ΣΤΟΧΟΣ
▪ ΠΑΡΕΛΘΟΝ
▪ –ΣΗΜΑΣΙΑ ΑΝΑΓΚΗ ΓΙΑ ΜΙΑ ΝΕΑ ΤΕΧΝΟΛΟΓΙΑ
▪ ΑΝΑΛΥΣΗ
▪ Δ – Δ ΔΜΕΘΟ ΟΙ ΙΑ ΙΚΑΣΙΕΣ
▪ ΩΠΕΡΙΠΤ ΣΕΙΣ ΧΡΗΣΗΣ
▪ ΩΕΦΑΡΜΟΓΕΣ ΓΙΑ ΚΙΝΗΤΑ ΤΗΛΕΦ ΝΑ
▪ ΒΙΒΛΙΟΓΡΑΦΙΑ
4. ΣΤΟΧΟΣ
Δ μ μη ιουργία ιας μεθόδου
▪Απλής
▪ μΧα ηλού κόστους
μγια τη έτρηση μπολλαπλών φυσιολογικών παρα έτρων και πιο
μσυγκεκρι ένα του μκαρδιακού ρυθ ού
μ με χρήση ιας μκά ερας
7. ΠΑΡΕΛΘΟΝ
μΗ έτρηση ζωτικών ενδείξεων χωρίς επαφή
μ (όπως ο καρδιακός ρυθ ός HR) (RR)και η αναπνευστική συχνότητα
μ :περιλά βαναν
▪ Dopplerλέιζερ
▪ μ μ Dopplerραντάρ ικροκυ άτων
▪ μθερ ική απεικόνιση
8. ΠΑΡΕΛΘΟΝ
μ (ECG)Τεχνικές όπως το ηλεκτροκαρδιογράφη α απαιτούν από τους
:ασθενείς να φορούν
▪ μειδικά αυτοκόλλητα επιθέ ατα
▪λουριά στο στήθος
μ μ μ .που πορεί να προκαλέσουν ερεθισ ό του δέρ ατος και δυσφορία
μ μ μΟι ε πορικοί αισθητήρες παλ ικής οξυ ετρίας που συνδέονται
▪με τα χέρια ή
▪τους λοβούς των αυτιών
μ μείναι επίσης ενοχλητικοί και οι συνδετήρες ε ελατήρια πορεί να
προκαλέσουν πόνο
10. –ΣΗΜΑΣΙΑ ΑΝΑΓΚΗ ΓΙΑ ΜΙΑ ΝΕΑ
ΤΕΧΝΟΛΟΓΙΑ
μΕνίσχυση της κύριας υγειονο ικής περίθαλψης
μ μΜακροχρόνια παρακολούθηση του καρδιακού ρυθ ού ε ένα τρόπο
• διακριτικό
• άνετο
Ελαχιστοποίηση της καλωδίωσης και της ακαταστασίας που σχετίζονται
με
▪ μτην παρακολούθηση νεογνών σε ια Μονάδα Εντατικής Θεραπείας
▪ μ μτη ακροπρόθεσ η παρακολούθηση της επιληψίας
▪ μ μ μτην παρακολούθησης ασθενών ε έγκαυ α ή τραύ α
▪ μτις ελέτες του ύπνου
▪ μκαθώς και άλλες περιπτώσεις όπου ένα συνεχές έτρο του καρδιακού
μ μρυθ ού είναι ση αντικό
12. ΑΝΑΛΥΣΗ
Συστήματα που βασίζονται στη μη επαφή
• μ μ μ .Ο καρδιακός παλ ός προκαλεί ικρές αλλαγές χρώ ατος στο πρόσωπό
• , μ μ μΌταν χτυπά η καρδιά ένας παλ ός αί ατος αποστέλλεται έσω των
μ .αι οφόρων αγγείων
• μ .Το αί α απορροφά φως
• μ μ ,Όταν περισσότερο αί α ρέει έσα από τα αγγεία αντανακλάται λιγότερο
.φως που χτυπά στο πρόσωπό
• μ μ μ μΜε τη χρήση ιας κά ερας και ενός προηγ ένου αλγορίθ ου
μ μ beat-to-beat .ανιχνεύονται αυτές οι ικροαλλαγές ε ακρίβεια
• μ μ μΟ αλγόριθ ος είναι σχεδιασ ένος ε βάση την αξιόπιστη έννοια της
φωτοπληθυσμογραφίας (PPG) χωρίς επαφή
13. Δ - Δ ΔΜΕΘΟ ΟΙ ΙΑ ΙΚΑΣΙΕΣ
μ (PPG) μΗ φωτοπληθυσ ογραφία είναι ένα έσο μχα ηλού κόστους και μ -η
μεπε βατικό
μ μ (BVP) μγια την ανίχνευση του καρδιαγγειακού παλ ού όγκου αί ατος έσω των
μ μ μ .παραλλαγών στο εκπε πό ενο ή ανακλώ ενο φως
PPG μΗ συνήθως υλοποιείται αποκλειστικά ε τη χρήση πηγών φωτός
μ μ μΟι ετρήσεις παλ ού από το ανθρώπινο πρόσωπο είναι εφικτές ε κανονικό φως
μπεριβάλλοντος ως πηγή φωτισ ού
- μ μΑυτή η ηλεκτρο οπτική τεχνική πορεί να παρέχει πολύτι ες πληροφορίες σχετικά
μ μ :ε το καρδιαγγειακό σύστη α όπως
▪ μο καρδιακός ρυθ ός
▪ μ μο αρτηριακός κορεσ ός του οξυγόνου στο αί α
▪η αρτηριακή πίεση
14. Δ - Δ ΔΜΕΘΟ ΟΙ ΙΑ ΙΚΑΣΙΕΣ
μ μ μΑρχικά δεν υπήρχαν αυστηρά φυσιολογικά και αθη ατικά οντέλα που
μνα επιδέχονται υπολογισ ό
▪ μΠοσοτικοποίηση πολλών φυσιολογικών παρα έτρων
▪ μ μ (BVP)Εξαγωγή του καρδιαγγειακού παλ ού όγκου αί ατος για τον
μυπολογισ ό
▪ μ (HR)του καρδιακού ρυθ ού
▪ μ (RR)του αναπνευστικού ρυθ ού
▪ μ μ (HRV)της εταβλητότητας του καρδιακού ρυθ ού
μ μΕυαισθησία στην κίνηση που προκαλείται από παρε βολές του σή ατος
μ μ μΗ εξάλειψη των κινού ενων αντικει ένων είναι ένα από τα πιο ση αντικά
μ .προβλή ατα
15. Δ - Δ ΔΜΕΘΟ ΟΙ ΙΑ ΙΚΑΣΙΕΣ
Μια τεχνική για την αφαίρεση του θορύβου
μ :από φυσιολογικά σή ατα είναι
ο μ (BSS)τυφλός διαχωρισ ός πηγής
μ « »Ανάκτηση των απαρατήρητων ση άτων ή πηγών από ένα σύνολο
μ μ μ μ μπαρατηρού ενων ιγ άτων χωρίς προηγού ενες πληροφορίες σχετικά ε
μτη διαδικασία ανά ιξης
μΧρήση της εθόδου (ICA)Ανάλυσης Ανεξάρτητων Συνιστωσών
μΑποκάλυψη των ανεξάρτητων ση άτων πηγής από ένα σύνολο
μμ μ μπαρατηρήσεων που αποτελούνται από γρα ικά ίγ ατα των
μυποκεί ενων πηγών
16. Δ - Δ ΔΜΕΘΟ ΟΙ ΙΑ ΙΚΑΣΙΕΣ
Χρήση της ICA
▪αφαίρεση θορύβου από καταγραφές
▪ μ (ECG)ηλεκτροκαρδιογραφή ατος
▪ μ (EEG)ηλεκτροεγκεφαλογραφή ατος
▪ μ μ μδιαχωρισ ός των ηλεκτροκαρδιογραφη άτων του ε βρύου και της
μητέρας που καταγράφονται ταυτόχρονα
▪ μανίχνευση των περιοχών δραστηριότητας που σχετίζονται ε ένα
μ μ μ (fMRI)γεγονός σε πειρά ατα λειτουργικής αγνητικής το ογραφίας
▪μ μ μ PPG μείωση κινού ενων αντικει ένων σε ετρήσεις
17. Ω –ΠΕΡΙΠΤ ΣΕΙΣ ΧΡΗΣΗΣ ΜΗ ΕΠΑΦΗ
▪ μ μ μ iSight Macbook ProΧρήση της ενσω ατω ένης κά ερα σε ένα
▪ μ (24-bit RGB μ 3 × 8 bits/ )Καταγραφή έγχρω ου βίντεο ε κανάλια κανάλι
▪ 15 (fps)καρέ ανά δευτερόλεπτο
▪ 640 × 480Ανάλυση
▪ μ AVIΑποθήκευση σε ορφή
▪ μ μ (12) (10 ., 2 .),Το δείγ α αποτελείται από άτο α και των δύο φύλων αρ θηλ
(18-31) μ μ μδιαφορετικών ηλικιών και ε διαφορετικό χρώ α δέρ ατος
▪ μ μ μΤα πειρά ατα έγιναν σε εσωτερικό χώρο ε το ηλιακό φως ως όνη πηγή
μφωτισ ού
18. Ω –ΠΕΡΙΠΤ ΣΕΙΣ ΧΡΗΣΗΣ ΜΗ ΕΠΑΦΗ
3Καταγραφή βίντεο διάρκειας ενός λεπτού
▪ μ μΜετρήσεις καρδιακού ρυθ ού σε κατάσταση ηρε ίας
▪ μΜετρήσεις καρδιακού ρυθ ού κατά τη διάρκεια της κίνησης
▪ μ μΤαυτόχρονες ετρήσεις του καρδιακού ρυθ ού πολλαπλών
μμσυ ετεχόντων
μ μ (BVP)Χρήση ενός αισθητήρα παλ ού όγκου αί ατος δακτύλου στα
256 Hz μ μ μεγκεκρι ένο από την Α ερικανική Υπηρεσία Τροφί ων και
μ (US FDA) .Φαρ άκων για επικύρωση
Bland-AltmanΧρήση της ανάλυσης και της ανάλυσης συσχέτισης
μγια τη σύγκριση των αντίστοιχων ετρήσεων
19. Ω –ΠΕΡΙΠΤ ΣΕΙΣ ΧΡΗΣΗΣ ΜΗ ΕΠΑΦΗ
▪ Επεξεργασία και ανάλυση του βίντεο και των φυσιολογικών
μ MATLABκαταγραφών ε χρήση του
▪ μ μΑυτο ατοποιη ένη ανίχνευση προσώπων εντός των πλαισίων
μ (ROI)βίντεο και εντοπισ ός της περιοχή ενδιαφέροντος για κάθε
καρέ του βίντεο
▪ μ Open ComputerΧρήση ιας ελεύθερης έκδοσης της βιβλιοθήκης
Vision (OpenCV) μ μσυ βατής ε το MATLAB για την απόκτηση των
μσυντεταγ ένων της θέσης του κάθε προσώπου
▪ μ μΧρήση του προεκπαιδευ ένου ταξινο ητή προσώπου που
περιέχεται στο OpenCV 2.0
20. Ω –ΠΕΡΙΠΤ ΣΕΙΣ ΧΡΗΣΗΣ ΜΗ ΕΠΑΦΗ
Μεθοδολογία αποκατάστασης καρδιακού
μπαλ ού
▪ (ROI) ( )Η περιοχή ενδιαφέροντος α
μανιχνεύεται αυτό ατα
▪ ROI μ RGBΤο αποσυντίθεται έσα στα
( )κανάλια β
▪ μκαι χωρικά κατά έσο όρο για να ληφθούν
RGB ( )τα ακατέργαστα ίχνη γ
▪ ICA μ μΗ εφαρ όζεται στα κανονικοποιη ένα
RGB ίχνη για να ανακτηθούν τρία
μ ( )ανεξάρτητα σή ατα πηγής δ
22. ΑΝΑΛΥΣΗ
μΣυστή ατα που βασίζονται στην επαφή
• μΤο χρώ α του δαχτύλου αλλάζει ελαφρώς καθώς τα τριχοειδή
μ μαγγεία έσα του διαστέλλονται και συστέλλονται ε κάθε καρδιακό
μ .παλ ό
• , μ μΜε αρκετό φως οι εταβολές στο χρώ α είναι εύκολο να
μ μ .ανιχνευθούν ε το σωστό αλγόριθ ο
23. Δ - Δ ΔΜΕΘΟ ΟΙ ΙΑ ΙΚΑΣΙΕΣ
▪ μΚαταγραφή των καρέ σε πραγ ατικό χρόνο
▪ Ένα greyscale μ μ μτ ή α της εικόνας σαρώνεται και επεξεργάζεται ε
μ μ μαποτέλεσ α να πάρου ε πληροφορίες σχετικές ε τη φωτεινότητα για
μ μ μκάθε ε ονω ένο καρέ
▪ μ μ μΕξαγωγή ιας έσης τι ής φωτεινότητας για κάθε καρέ
▪ μ μ μ μΚάθε καρδιακός παλ ός δη ιουργεί ένα κύ α αί ατος που φτάνει τα
:τριχοειδή στην άκρη του δακτύλου
▪ μ μ μ μ μόταν τα τριχοειδή είναι γε άτα από αί α ε ποδίζουν το φως ε αποτέλεσ α
μ μ μτην είωση στις έσες τι ές φωτεινότητας
▪ μ , μΚαθώς το αί α αποσύρεται περισσότερο φως πορεί να περάσει
μανά έσα
▪ μ μΣύλληψη του αρχικού ακατέργαστου σή ατος του παλ ού
▪ μ μΕξαγωγή πληροφοριών σχετικά ε το ποσοστό καρδιακού ρυθ ού
24. Ω -ΠΕΡΙΠΤ ΣΕΙΣ ΧΡΗΣΗΣ ΕΠΑΦΗ
▪ 50 μ 21-55 μ . . 31.3άτο α ηλικίας χρονών ε Μ Ο χρόνια
▪ 50Συνολική καταγραφή καρέ σε κάθε σετ
▪ 1 μ μΟ Πίνακας συνοψίζει τα αποτελέσ ατα για τα δείγ ατα που
μ μ , μλα βάνονται σε καλά φωτισ ένες περιοχές όταν το έσο φως
μπου απορροφάται από τους φακούς της κά ερας χωρίς
μ 46% μοποιαδήποτε παρε πόδιση ήταν της έγιστης ποσότητας
μτου φωτός που θα πορούσε ο φακός να απορροφήσει
▪ 2 13% μΟ Πίνακας αναφέρεται στο της έγιστης ποσότητας φωτός
μπου πορεί να απορροφηθεί
28. ΩΕΦΑΡΜΟΓΕΣ ΓΙΑ ΚΙΝΗΤΑ ΤΗΛΕΦ ΝΑ
-Σύγχρονα κινητά τηλέφωνα Smartphones
▪ μ μ μδυνατότητες ετάδοσης δεδο ένων ε υψηλή ταχύτητα
▪ μ μ μενσω ατω ένοι ικροεπεξεργαστές
▪ μχα ηλό κόστος για αγορά
▪ μεύκολη δυνατότητα εταφοράς
▪εύκολη χρήση
29. ΕΦΑΡΜΟΓΕΣ
ΩΓΙΑ ΚΙΝΗΤΑ ΤΗΛΕΦ ΝΑ
Cardio
Buddy
by Azumio
Inc.
Instant Heart
Rate
by Azumio Inc.
Cardiio - Touchless Camera Pulse Sensor
by Cardiio Inc.
What's My Heart Rate
by ViTrox Technologies
30. ΒΙΒΛΙΟΓΡΑΦΙΑ
▪ Advancements in Noncontact, Multiparameter Physiological Measurements Using a Webcam (Ming-Zher Poh,
Daniel J. McDuff, and Rosalind W. Picard)
▪ Non-contact, automated cardiac pulse measurements using video imaging and blind source separation (Ming-
Zher Poh, Daniel J. McDuff and Rosalind W. Picard)
▪ Development of a new product for unrestrained heart rate measurement in swimming: a user centered design
approach (Vincent van Rooijena, Lenneke de Voogd-Claessena, Kristina Lauchea, Vincent Jeanneb, Roald van
der Vlietc)
▪ A Novel Method to Detect Heart Beat Rate Using a Mobile Phone (Pelegris P., Banitsas K., Orbach T., Marias K.)
▪ Development and Validation of a Smartphone Heart Rate Acquisition Application for Health Promotion and
Wellness Telehealth Applications (Mathew J. Gregoski, MartinaMueller, Alexey Vertegel, Aleksey Shaporev,
Brenda B. Jackson, RonjaM. Frenzel, Sara M. Sprehn, and Frank A. Treiber)
▪ http://www.azumio.com/apps/cardio-buddy-2
▪ http://www.azumio.com/apps/heart-rate
▪ http://www.whatsmyheartrate.com
▪ http://www.cardiio.com