The document proposes a new web and mobile platform called HealthySelfies that will reward users for sharing their fitness journeys. It aims to solve the problems of lack of incentives for weight loss and difficulty discovering fitness products. The platform will allow users to create profiles, endorse products, and unlock exclusive deals. It has the potential for a large market size based on health club memberships and fitness-related social media activity. The founders have relevant experience creating an acquired ecommerce business. An initial investment of $85,000 is requested to cover site development, marketing, and incidentals for the first year.

1. 1
Earn rewards for sharing your fitness journey
Dr Kathy Seigler, Founder & CEO | kathy@healthyselfies.com | 270.303.7300

2. Problem
• No relevant, product-driven incentives to lose
weight.
• No easy way to find out what products people
use to lose weight or build muscle.
• Difficult to get or stay motivated to get healthy.
2Dr Kathy Seigler, Founder & CEO | Kgseigler@yahoo.com | 270.303.7300

3. 3
Solution
Groupon for the weight loss/fitness industry. An
image-driven web platform & mobile app that
rewards users with exclusive deals.
INSPIRE &
MOTIVATE
DISCOVER
PRODUCTS
EARN
REWARDS
Value Proposition

4. Dr Kathy Seigler, Founder & CEO |
Kgseigler@yahoo.com | 270.303.7300
4
Market Size
51.3 Million
36 Million
10 Million
US Health Club Members Worldwide
Total Available Market
(IHRSA, 2013)
Selfies on Instagram
Serviceable Attainable Market
HealthySelfies users
Share of Market

5. Dr Kathy Seigler, Founder & CEO | Kgseigler@yahoo.com | 270.303.7300 5
Market Validation
358,441 Likes 1,020,000 Videos
“Fitness Selfies” Facebook Page

6. Dr Kathy Seigler, Founder & CEO | Kgseigler@yahoo.com | 270.303.7300 6
Business Model
Pay Per Click
Flat rate charge each time a deal is unlocked
10 Million
Users $20 $200 Million
Average
Per User
Revenue

7. Dr Kathy Seigler, Founder & CEO | Kgseigler@yahoo.com | 270.303.7300 7
Competition
NAME
IMAGE
DRIVEN
REWARD
BASED
EASY TO
USE
PRODUCT
DISCOVERY
HEALTH
NICHE
The smartest way to set &
achieve your goals.
4-week social dieting game
Get paid to lose weight

8. Dr Kathy Seigler, Founder & CEO | Kgseigler@yahoo.com | 270.303.7300 8
Product
Create a profile & endorse products Get access to exclusive deals

9. 9
User Acquisition
Dr Kathy Seigler, Founder & CEO | Kgseigler@yahoo.com | 270.303.7300
Built-in
Sharing
Facebook, Twitter,
Pinterest, YouTube
WOM
Strategic
Partners
Partnerships with
gyms, weight loss
programs, products
SEO &
Adwords

10. 10
Kathy Seigler
Co-Founder & CEO
LinkedIn Profile
Founder & CEO, Ecommerce Superstores, awarded Hot 100 Best Retail Webistes
2011 (Acquired Dec 2012)
TEAM
Dr Kathy Seigler, Founder & CEO | Kgseigler@yahoo.com | 270.303.7300
David Scifres
Co-Founder & CTO
LinkedIn Profile
Award winning, results-oriented leader
Vice President Interactive Media, Affinity Group, Inc.

11. 11
Year 1 Burn - $85,000
EXPENSES BREAKDOWN
Site Design & Development $60,000
Marketing & PR $20,000
Salaries $0
Incidentals $5,000
TOTAL $85,000
INVESTMENT
Dr Kathy Seigler, Founder & CEO | Kgseigler@yahoo.com | 270.303.7300