Martin Monroy is a representative of LensOptic, a large multinational company in the health care industry. LensOptic has achieved great success through quality products, innovation, and technological development. It has implemented an excellent strategy of expanding benefits and services to increase unexpected sales growth. While a main competitor was excluded from the market, providing an opportunity to boost sales, LensOptic has received some complaints recently. As a result, it plans a strong advertising campaign highlighting technological advantages to maintain demand and avoid lowering prices, instead improving insurer services and benefits.

1. Martin Monroy
Health Care front LensOptic
A big multinational company with an excellent strategy to introduce its products in
the market, with the help of its greatest strengths are quality, innovation and
technological development in each product.
Thanks to the implementation of an excellent strategy, which was the incorporation
to the catalog of benefits and services were able to increase sales in an
unexpected way, another of its great advantages and that has helped to position
itself as one of the best brands, it’s recommended by medical professionals who
also use their products.
His great technological development has been a great challenge to meet each and
every customer needs, preventing some possible diseases and improving the
quality of contrast sensitivity and vision.
Its main competitor in the market some time later was excluded giving you a great
opportunity to increase its sales, however, HC has received some complaints from
policyholders, suggesting that include one of its models as a product approved in
addition to the insurers require them better services and benefits.
One of the main objectives of the lens Optex Avanced IQ is not lower demand and
that for any reason the cost of 108 euros is reduced, so it will take place a strong
advertising campaign where all the technological advantages are shown and
quality will acquire the customer directly after purchase, and subsequent services
that the insurer may give him, managing to increase the turnover of HC.
Abstract
An amazing company with great opportunities into the sector, with major
technological developments to meet the needs of its customers has positioned
itself as the number one in the market using various strategies to achieve each of
your objectives , however, he presented some complaints recent years for which it
is intended to carry out a strong campaign to not reduce the demand for their
products and certainly not to the point of lowering the final price, to change is to
provide better service and performance by the insurers.
Abstract (español)
Una increíble empresa con grandes oportunidades dentro del sector, con grandes
desarrollos tecnológicos para cubrir las necesidades de sus clientes ha logrado
posicionarse como la numero uno dentro del mercado con ayuda de diversas
estrategias para alcanzar cada uno de sus objetivos, sin embargo, ha presentado
algunas quejas los últimos años por lo cual se pretende llevar a cabo una fuerte
campaña para no reducir la demanda de sus productos y por supuesto no llegar al

2. Martin Monroy
punto de disminuir el precio final, a cambio se pretende brindar un mejor servicio y
prestaciones por parte de las aseguradoras.
Abstract (français)
Une entreprise étonnante avec de grandes opportunités dans le secteur , avec des
développements technologiques majeurs pour répondre aux besoins de ses clients
se positionne comme le numéro un sur le marché en utilisant diverses stratégies
pour atteindre chacun de vos objectifs , cependant, il a présenté quelques-unes
plaintes ces dernières années pour lesquelles il est destiné à mener une
campagne forte pour ne pas réduire la demande pour leurs produits et
certainement pas au point de faire baisser le prix final , de changer est d' offrir un
meilleur service et de la performance par le les assureurs.
Reference
ESE Business School-Univercidad de Navarra . (2010, noviembre 12). Health Care
front LensOptic. EE-2, 1, 3.