01. Harvesthink provides authentic agricultural experiences that empower local communities and travelers while generating off-season tourism opportunities. 02. It aims to match experience seekers with local providers of insured services and products through a 1-week immersion program living with local families. 03. The organization is currently working to establish partnerships, recruit volunteers, design experiences, and enroll households to pilot its first experience in June.

1. harvesthink

2. 04 05
01 03 Harvesthink
authenticity
06
as brand diverse
02
dependance & social
Harvesthink
on summer 3S team, local
tourism meaningful
travel lab impact
presence 07
out-of-season next steps
tourism

3. QUICK FACTS NEW OPEN ROOM AVAILABILITY
90 % of tourism in BUSINESSES (Out of summer season)
Croatia comes between status status
May - Sep. EMPTY
NONE
1/2 of population lives in
rural areas
90% of the territory is
considered rural area YOUTH
MIGRATION
status
INCREASING
LOCAL
POPULATION
status
PRODUCT & SERVICE
INNOVATION AGING
status
SCARCE

4. Provide innovative and
01 authentic experience with
immediate social impact
EXPERIENCE
SEEKERS
02 Provides off-season
business opportunities
03 Empowers and inspires
local participants
VALUE PROPOSITION
Provide skills and education
04 to make local business more
competitive
Pairing travelers with local
providers of quality insured
services and products in rural
areas and delivering an authentic
CONSCIOUS experience of a hands on activity
COMMUNITY harvesting agricultural goods and
MEMBERS exchanging ideas passions and
knowledge.

5. PARTNERS
KEY KEY RESOURCES
Local providers of good & services
Local households Online tools
Local authorities Key partner relations
Tourism boards Program design
Special partners (travel agencies, Agricultural activities COSTUMER SEGMENT
tour operators, volunteering Community engagement Local and foreign young professionals
programs, Universities) Skillful and capable staff Senior citizens group
Business groups
REVENUES
Membership fees
REVENUES
€133 X 9
providers
Participation fees
€490 X 110 travelers
REVENUES
Participation fees
€40 X 6
hosts

6. SPECIAL
COMPONENT 04
SPECIAL
COMPONENT 01
Efficient matching of the
Quality Assurance System. travelers with local providers
To support local providers of
hosting, services and
products in order to assure
high quality of harvesthink
experience
SPECIAL
COMPONENT 02
Provide an authentic 1
week of immersion, living
with local families
SPECIAL
COMPONENT 03
Generated demand for local
products and services out of
the summer season
technology

7. SERVICE
Characteristics
Authenticity
Impact driven
Experiential
Specialized
Tourism guides
Statistics
Mkt share Fees YTD Collabora
Voluntary
programs
Statistics
Universities
Statistics
Mkt share Fees YTD Collabora
Mkt share Fees YTD Collabora

8. FAMILY Score
TRAVEL Score FARMS 3/5
AGENCIES 4/5 Criteria
Price
Criteria Program
Price Attraction
Program
Attraction
VOLUNTARY Score
PROGRAMS 2/5
Criteria
Price
Program
Attraction
Competition

9. M5 due date
31.07.12
Get robust design of 4 Harvesthink experiences
M4
due date
30.06.12
Funding for operational and promotional expenses
M3
due date
15.06.12
Recruitment of 2 volunteers within local community
M2
due date
31.05.12
Identify 3 potential key partners and marketing channels
M1
due date
30.04.12
Find participants for June Harvesthink experience

10. hu man c ap i ta l
REGISTER in te r n al
EMPLOY due date
LEGAL ENTITY UPDATE due date 1 PERSON 09.12
status IMPORTANT ELEMENTS 06.12 status
DONE Online channel NOT STARTED
Visual identity hu man c ap i ta l
INVOLVE Final price definition ENROLL due date
3 HOUSEHOLDS
2 VOLUNTEERS 06.12
status
status
DONE fu nd s
NOT STARTED
SEEKING due date
2 YEARS INITIAL CAPITAL 06.12 partn ers
1 GRP /YEAR status EXTENDING due date
status IN PROCESS LOCAL NETWORK 06.12 prog ram
DONE status
SET UP due date
IN PROCESS HOST TRAINING 06.12
status
partn ers
NOT STARTED
ESTABLISH due date
3 PARTNERSHIPS 06.12 prog ra m
status
DESIGN due date
IN PROCESS 3 + ACTIVITIES 07.12
status
NOT STARTED