harley

1. HARLEY DAVIDSON QUALITY
MANAGEMENT MODEL Presented by:
Sana
Sandesh
Sachin
Sanath
Sandeep

2. HISTORY OF HARLEY DAVIDSON
 Founded in 1903
 The demand for bikes grew tremendously during WW1.
 HD responded and over 20.000 bikes were called into action
 Became in the 1920s the leader in innovation and engineering.
 Survived as only one out of two after the great depression in
1929
 Produced over 90.000 bikes for WW2
 War ended and people were eager to get back to motorcycling

3. Mission
“We fulfill dreams through the experiences of motorcycling, by
providing to motorcyclists and to the general public an expanding
line of motorcycles and branded products and services in selected
market segments.”
Vision
“Harley-Davidson, Inc. is an action-oriented, international company,
a leader in its commitment to continuously improve our mutually
beneficial relationships with stakeholders (customers, suppliers,
employees, shareholders, government, and society). Harley-
Davidson believes the key to success is to balance stakeholders’
interests through the empowerment of all employees to focus on
value-added activities.” 3

4. MANUFACTURING PROCESS
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5. Harley-Davidson Models
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6. Major Competitor’s For Harley Davidson
◦ 1) Triumph Bikes 2) Suzuki Motorcycle
◦
3)BMW Motorcycles 4)Honda Motorcycle
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7. Harley-Davidson’s Operations Management,10
Decision Areas
Design of Goods and Services.
Quality Management.
Process and Capacity Design.
Location Strategy.
 Layout Design and Strategy.
 Job Design and Human Resources.
Supply Chain Management.
Inventory Management.
Scheduling.
 Maintenance
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8. Quality Circles and Quality assurance
Quality Circles (QCs) :- a small group of worker
management committees who meet once a week, on a
scheduled basis
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9. Quality Assurance (QA)
 Systematic monitoring and evaluation of the various aspects
of a project ,service or facility
 Maximizes the probability that minimum standards of quality
are being attained
 QA cannot absolutely guarantee the production of quality
products.
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10. Problems faced by harley davidson
 Production
 High level of stocks
 No control over the suppliers
Remedial measures taken
JUST-IN-TIME MANAGEMENT TECHNIQUE
 Total quality control
 Reducing batch size production
 Reduce setup time
 Pull system
 Supplier development
 Total employee involvement
 Supplier selection
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11. Rewards and outcome
Rewards
Quality satisfication
Is it right to focus only on quality improvement by
overlooking cost considerations ?
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12. THANK YOU