The design process emphasizes meaningful innovation and validating ideas through customer engagement before prototyping. It encourages adapting to technological threats, focusing on distinct market positioning, and avoiding perfectionism to maintain sales momentum. Learning from customers and refining product pitches are essential for successful growth and sales from the outset.

7. Design Process
& validation 1. Make meaning (try to change the world with you
product).
2. Ask around and validate before prototyping (find your
customer/buyer and then build the product)
3. Look out for technologies threatening your invention
(Ice factories example/don’t focus on competition)
4. Polarize your product (don’t take it personal)
5. Don’t worry, be Crappy (Perfection is enemy of
sales…don’t let world pass you by)
6. Learn from your customer (The most important part of
your product evolution)
7. Perfect your product pitch
8. Start selling from day one

10. Finding needs and evolving a product/vision