This document contrasts a "hard sell" advertisement with a "soft sell" advertisement. The hard sell uses direct language and prominently displays the product logo to clearly promote the product. In contrast, the soft sell features a celebrity subtly wearing the branded product without explicitly mentioning where it can be purchased, intriguing viewers to inquire about the brand and potentially become new customers.

1. Hard sell
This is a hard sell because it is clear direct and gets straight to the point. Has the image of the product.
It also has persuasive language “one of the worlds famous logo” this will help draw in customers and persuades
them to go and buy the product.
It has the logo and image of the product whilst keeping things tidy and neat which makes it appeasing to the
viewers eyes.

2. Soft sell
This is a soft sell due to the fact that this celebrity (tiger woods) is advertising the brand “Nike” without
intentionally doing it. There is no reference to where you can get the top and who the top is made by but he is
wearing it as he is sponsored by this brand. It is subtle but still advertises the brand. This makes the customers
question and wonder where the top is from making them go out and search for it or maybe even buy it. This
allows Nike and other companies to earn income and new customers from ones who are fans of tiger woods
but not Nike.