The document provides an overview of the agenda and events at MWC2013, including the core conference programme featuring industry leaders, topic-specific featured programmes, and GSMA seminars on initiatives; it also lists some of the confirmed keynote speakers at the event.

2. Agenda
The agenda below includes all conference and seminar events at MWC2013. Below
are the session involved in the event.
Conference Programme
Core conference programme featuring CEOs and industry visionaries from around
the world. Available to Silver, Gold and Platinum pass holders.
Featured Programmes
Topic-specific, sponsored sessions run by our featured programme partners.
Available to holders of all pass types; pre-registration may be required.
GSMA Seminars
Insights into GSMA-led initiatives. Available to holders of all pass types; pre-
registration may be necessary.

3. Event Preview
The mobile ecosystem is expanding at lightning speed, with endless innovation and new applications of
mobile technology. From contactless payments and augmented reality to embedded devices and
connected cities – mobile technology is changing the landscape. The impact mobile will have on the world
is limitless.
Mobile World Congress 2013 will explore the New Mobile Horizon.
Even the landscape of Mobile World Congress will look different in 2013. While the Mobile World Capital
Barcelona remains the host, they’re moving to a state-of-the-art new facility, Fira Gran.
Depending on the type of pass you select, attendees can take advantage of the many components that
make up this industry-leading event:
A world-class thought-leadership conference featuring visionary keynotes and panel discussions
A cutting-edge product and technology exhibition featuring 1,500 exhibitors
The world’s best venue for seeking industry opportunities, making deals, and networking
App Planet, the Centre of the Mobile Apps Universe, where the mobile app community gathers to learn,
network and engage with innovators
mPowered Brands, where marketers, advertisers and global brands explore the possibilities in mobile
marketing
And the Global Mobile Awards programme, where we recognise advancements and achievements in the
industry
The 2012 Mobile World Congress was the largest and most exciting event to date, yet they’re planning an
even better event in 2013.

4. New Venue
Introducing New, Larger Venue for MWC 2013 and Beyond
Fira Gran Via, the exciting, new home of Mobile World Congress. Located just down the road from
old location, Fira Gran Via is a large state-of-the-art event space which will allow the show to grow
and expand in the years to come.
Beginning in 2013, Mobile World Congress will take place at Fira Gran Via in Barcelona, Spain.
The new location is located a mere 4 km away from previous location.

5. Conference Overview
Mobile is more pervasive than ever before and soon nearly everything around
us, people and things, will be connected. Mobile has forever changed the way we
communicate, the way we conduct business, the way we manage our lives, and the way
we are entertained. The possibilities for future innovations are nearly endless.
During the four days of Mobile World Congress, the 2013 conference programme will
highlight the impact of mobile on individuals and businesses – in developed and
developing markets – across a range of industries. As always, the conference
programme will challenge and educate attendees, providing essential insights on the
latest technological developments, market opportunities, next-generation services, and
devices which are shaping mobile communications.
Thought leaders and industry experts from the most influential companies within the
expanding mobile value chain will be participating in more than 40 conference sessions
at Mobile World Congress, from thought-provoking and visionary keynote
presentations to interactive panel sessions, all addressing the most pressing topics in
mobile

6. Conference Agenda at a Glance

7. Keynote Speakers
In the keynote programme, CEOs and executives from established and new companies in the broad mobile ecosystem will share their insights into
the critical global business trends, growth strategies an technological innovations that are shaping the New Mobile Horizon.
Confirmed Keynote Speakers Included:

8. Media Sources , Day Wise Trends & Word Cloud
45000
40000
1%
5% 1% 35000
30000
Twitter 25000
9% 20000
Mainstream
15000
Blogs 10000
14% 5000
Forums
0
78% Facebook
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24/Feb/13
Videos/ Images
It was noticed that the share of volume went on
increasing as per the date of the event came closer. As
per the daily trend the volume of the mentions for the
event kept on rising on various social platforms.
Twitter is the most dominant platform with 78% share.
Mentioned chart at the left side is the word cloud based
on the topic which had a good presence prior to the
event and has created a competitive environment on
the social platforms.
Most popular brands were:
Nokia, Samsung, Huawei, Apple etc.

9. Top Discussions prior to the event
It was seen that most of the telecom giants were attending the MWC and were
presenting their innovations and new products/devices in the event, following are
some hot topics prior to the event:
• MWC: Samsung Galaxy Note 8, hands-on with the iPad mini rival
• MWC: Mozilla to Launch Firefox OS in 2013 w/ LG & Huawei on 17 Carriers
• HP Announces Slate 7 tablet with Android Jelly Bean to $ 169 and will be at Mobile
World Congress
• Huawei to launch ascend P2 in the showcase of Mobile World Congress
• MWC: Lenovo outs three Android tablets, the 7-inch A1000 and A3000, and the 10-
inch S6000
• Alcatel launches the One Touch Star an affordable handset featuring a 4-inch
WVGA AMOLED display, 5-megapixel autofocus camera with LED flash, quad-band
GSM and 900 / 2100 UMTS, all powered by a 1GHz dual-core CPU
• Samsung sets sights on Apple TV with new HomeSync media streamer
• Nokia launches four phones Nokia Lumia 720 & 520 and Nokia 105 & 301 at MWC
• NSN announced plans to embed IBM application servers into its base stations. They
are merging the radio and services networks which have always been separate.

10. Influencers - Most Participated
Top Hashtags used
Tweet
This author has tweeted more than 130 times for the event.

11. Influencers - Most Participated
Top Hashtags used
Tweet
This author has tweeted more than 96 times for the event. Most
of her tweets were re-tweets for the event from other authors.

12. Influencers - Most Participated
Tweet
This author has tweeted continuously before the event
for more than 400 times. He is an editor at MWC and is
just promoting their event by tweeting generally. Most
of her tweets are directed through the news site of
MWC.

13. Highlights of 2012
Mobile World Congress 2012 Showcased How the World is Redefining Mobile
Last year’s industry-defining event, Mobile World Congress, hosted in the Mobile World Capital Barcelona, featured attendees from 205
countries who were treated to a wealth of learning and networking opportunities; product showcases and announcements; inspiration and
innovation, including:
Conference
An exciting lineup of inspiring speakers from mobile operators, consumer brands, organisations, and industries touched by the mobile market
including advertising, health, entertainment and education presented at more than 40 conference sessions at MWC. Keynote speakers included:
Franco Bernabè, Chairman & CEO, Telecom Italia Group
Ben Verwaayen, CEO, Alcatel-Lucent
Warren East, CEO, ARM
Ralph de la Vega, President & CEO, AT&T Mobility
Sunil Mittal, Chairman and MD, Bharti Airtel
Li Yue, President, China Mobile
Dan Callahan, COO & CTO, Citigroup
René Obermann, CEO, Deutsche Telekom
John Donahoe, President and CEO, eBay
Hans Vestberg, President and CEO, Ericsson
William Clay Ford, Jr., Executive Chairman, Ford Motor Company
Dennis Crowley, CEO, Foursquare
Eric Schmidt, Executive Chairman, Google
Peter Chou, CEO, HTC
Michael Roth, Chairman & CEO, Interpublic Group
Michael Abbott, CEO, ISIS
Kevin Johnson, CEO, Juniper Networks
Stephen Elop, President & CEO, Nokia
Ryuji Yamada, President & CEO, NTT DOCOMO
Dan Hesse, CEO, Sprint Nextel
Santiago Fernandez Valbuena, Chairman & CEO, Telefonica Latin America
Jon Fredrik Baksaas, President & CEO, Telenor Group
Jo Lunder, CEO, VimpelCom
John Partridge, President, Visa
Vittorio Colao, Chief Executive, Vodafone
Shi Lirong, President, ZTE

14. Keynote speeches by some experts
Keynote speeches by Ford Motor Company’s Bill Ford, Google’s Eric Schmidt, and
Ericsson’s Hans Vestberg were broadcast live and archived for viewing on Mobile
World Live. So visit the site today to hear them speak for yourself!
Additional learning opportunities at MWC included the Forum Series, a
sponsored programme which brought together industry players to discuss and
debate a range of topics in focused sessions. 2012 Forums included the Augmented
Reality Forum, the LTE Forum, the Mobile Cloud Forum and the Mobile Security
Forum, as well as the GTI LTE TDD/FDD International Summit.

15. GSMA Seminar programme & exibition
The GSMA also hosted the GSMA Seminar programme, educating attendees on industry initiatives
such as Mobile Spam, Mobile Privacy, Spectrum, and Disaster Response.
Exhibition
Nearly 1,500 companies showcased their organisations through exhibition stand and hospitality space across eight halls at Fira
Montjuïc. Visiting the exhibition halls provided glimpses of exciting new phones, tablets, technologies, applications, back-end
solutions, accessories and more.
Between the GSMA Pavilion in Hall 8, the Connected House in The Courtyard and several initiatives pavilions in Hall 2, the
GSMA highlighted several important initiatives benefitting the industry, including Mobile Money, Mobile Health and
Embedded Mobile.

16. APP Planet
App Planet
Hosting more than 12,500 app developers in 2012, App Planet was once again the Centre of
the Apps Universe. App Planet was packed with an exciting app-focused exhibition, an App
Lounge for networking, and App Developer Conferences hosted by:
BlackBerry
developerprogram.com
IBM
IMGA
Nokia
Samsung
WIP

17. MPowered Brands & Highlighting the best of industry
MPowered Brands
New for the 2012 event was mPowered Brands, which focuses on building marketers’ knowledge and accelerating their use of mobile as a
marketing medium. The mPowered Brands programme provided an indispensible opportunity for professionals across the mobile
marketing ecosystem to gain important and timely insights, practical knowledge and innovative solutions from the companies at the
forefront of mobile marketing today, such as McCann Worldgroup and Nielsen. Learn more about mPowered Brands here.
Highlighting the Best of the Industry
Mobile World Congress 2012 hosted the 17th annual Global Mobile Awards, which recognised outstanding offerings in a number of
categories, covering topics from apps and entertainment to devices and innovation. For a full winner list, please click here.

18. Who Attends
Facts and Figures about who attended MWC 2012
Mobile World Congress 2012 was a record-breaking year – and our best-ever event:
Highest-ever total attendance: more than 67,000 attendees
Highest-ever C-Level attendance: more than 38,000 C-Level leaders
Highest-ever number of CEOs in attendance: more than 3,500
Largest-ever number of exhibitors: Nearly 1,500 exhibitors utilising 70,500 net square metres
of exhibition and business meeting space
Largest-ever number of press: 3,300+ press members representing 1,500 media outlets from
92 countries
Largest-ever gathering of Mobile App Developers: more than 12,000
Year over year, the GSMA Mobile World Congress attracts the largest number and highest-quality
attendees of any event in the mobile industry. And true to our name, this is truly a global event:
attendees came from 205 countries from around the world.

19. Contact:
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