This document provides an overview and agenda for a briefing about Chameleon, a product merchandising and monetization tool. It introduces Chameleon, discusses its core values of agility, high conversion, and speed. It outlines who is using Chameleon and how, including for landing pages, deep links from websites or APIs, and merchandising pages. It closes with the roadmap, including improvements to user authentication, new package rates and mobile offerings, enhanced merchandising and reporting capabilities.

1. Chris Dawson , Product Manager
December 7th 2012

2. Agenda
•Who are we?
•What is chameleon?
• What are the Core values?
•Who is using it?
•How are they using it?
•What’s coming?

3. Who are we?
2

4. What is it?
3

5. Value Offering -
Chameleon
Monetize existing user base
Agility High Conversion
Quick Fast & Easy Proactive Relevant Compelling
Integration & Speed
Customization Merchandising Content user journey
Deployment
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6. Who uses it & how?
5
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7. Integration Types
• Bullet 1
• Bullet 2
•Deeplinks 3
Bullet
Landing Page from your
• Bullet 4
page
• Bullet 5
• Bullet 6
Deeplinks
from the API Merchandising
powered Campaigns
Widgets

8. Integration Types -
Landing Page
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9. Integration Types -
Deep links from the API
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10. Integration Types -
To Search Results
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11. Integration Types –
Merchandising Page
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12. Roadmap
11

13. Loyalty - Supporting
your Program

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15. UserAuthentication User Authentication
•Improved user experience
•Maintain Log-in State
•Auto-populate details
•Return info on users’
bookings

16. Package Rates -
Outside the booking
path

17. Mobile
• A Mobile friendly white
label solution

18. Merchandising +
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19. Opaque Rates
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20. Reporting – Insight
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21. Appendix
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22. Merchandising +
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23. Merchandising +
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24. 19 - Amenities
24 - Types
15 – Themes
29 – Currencies
34 - Languages
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