The document provides background information on Hammer Films, a British film production company known for its horror films from the 1950s-1970s. It discusses the company's origins in 1934 and early struggles before finding success in the late 1940s/early 1950s with films directed by Terence Fisher. It also summarizes key directors, actors, films produced by Hammer including Dracula Prince of Darkness from 1966, and notes their mainly male audience and marketing techniques during the 1970s.

1. By Tom, Chris And Ellis

2. ‘ Talent such as director Terence Fisher ‘ Existed for 20 years, before its first big hit. Founded by William Hammer in 1934. In the late 40s, early 50’s the films were either easily forgotten or of poor quality However these films allowed talent to be nurtured, which proved useful in later years.

4. 1968 company received Queens award for industry.

15. DRACULA! Prince of Darkness Yeah Boi!

18. The film begins with a voice over and the final fighting scene, where Dracula was killed in the prequel, this gives clear anchorage as to what has happened and creates a good stepping stone for this sequel to continue on The font of the titles is done in a serif font in a red colour which is a clear signifier to blood and horror bringing in it’s target audience Drums along with wind instruments are used throughout, this creates tension in the audience and a further denotation to horror The main four characters in the film are all stereotypically good looking, the males tall rugged and handsome, the females, slim and well dressed. Evaluation

19. the main setting of the film is in a large forest, and gives a feeling of loneliness along with no one to help To emphasise the more horrific scenes it is set at night usually with lightning Throughout the film Dracula hardly speaks this gives his character a sense of mystery... Well he is king of the vampires...

20. http://www.youtube.com/watch?v=vW2nHng0LL8&feature=related