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2012 / CASE STUDY
Cheltenham • Chester • Preston
HALFORDS RIDING HIGH
   Cheltenham, Chester & Preston has been singled out with three other locations to trial a new concept in stores, dubbed
“laboratory stores.” The store features more open space, greater interaction with products and a better service environment.
   Customer feedback on these ambitious designs will then be used to help shape Halfords future store designs across its
                                                     467-store estate.


  The Maxim Creative Group Ltd, was tasked to complete these 3 stores, including the CAD drawings and technical specs
      of each componant within the store, manufacture of all equipment from cash desks to bike racks and the ‘new’ -
                              ‘bike labs’ and also including all print material and graphics.


   Maxim’s fit-out teams then installed all the equipment and print througout each store over 2 week deadlines per store
       completing on time leaving halfords customers with a new shopping experience with these selected stores.
Getting in touch
The Maxim Creative Group would love to discuss your next project brief with you and start to build a strong, long lasting
                      relationship with you; like we have with so many of our current clients.
                                So please get in touch, give our sales team a call.

                                                      Contact.
                                                       Sales Team
                                                 t. +44 (0)161 678 7776
                                            e. sales@themaximgroup.co.uk

                                            The Maxim Creative Group Ltd
                                                    Osborne Mill
                                                  Osborne Street
                                                      Oldham
                                                  United Kingdom
                                                     OL9 6QQ

                                                 t. +44 (0)161 678 7776
                                                 f. +44 (0)161 628 6686
                                            e. sales@themaximgroup.co.uk

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Halfords Cs

  • 1. 2012 / CASE STUDY Cheltenham • Chester • Preston
  • 2. HALFORDS RIDING HIGH Cheltenham, Chester & Preston has been singled out with three other locations to trial a new concept in stores, dubbed “laboratory stores.” The store features more open space, greater interaction with products and a better service environment. Customer feedback on these ambitious designs will then be used to help shape Halfords future store designs across its 467-store estate. The Maxim Creative Group Ltd, was tasked to complete these 3 stores, including the CAD drawings and technical specs of each componant within the store, manufacture of all equipment from cash desks to bike racks and the ‘new’ - ‘bike labs’ and also including all print material and graphics. Maxim’s fit-out teams then installed all the equipment and print througout each store over 2 week deadlines per store completing on time leaving halfords customers with a new shopping experience with these selected stores.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Getting in touch The Maxim Creative Group would love to discuss your next project brief with you and start to build a strong, long lasting relationship with you; like we have with so many of our current clients. So please get in touch, give our sales team a call. Contact. Sales Team t. +44 (0)161 678 7776 e. sales@themaximgroup.co.uk The Maxim Creative Group Ltd Osborne Mill Osborne Street Oldham United Kingdom OL9 6QQ t. +44 (0)161 678 7776 f. +44 (0)161 628 6686 e. sales@themaximgroup.co.uk