The synopsis describes a television advertisement for Topshop's summer clothing range. It will feature two models dancing and posing in various festival outfits. Close-up shots of specific clothing items like shorts, a shirt, and sunglasses will show the prices. Text will promote staying on trend this summer. Music by The Naked and Famous or M83 will play throughout.

1. SalfordCityCollege
Eccles Sixth Form Centre
BTEC Level 3
Extended Diploma in Creative Media Production
Film, TV and Radio
HA4 – Objects of Desire
Advert Synopsis
Name Hannah Morse
Title
Product Topshop – Women’s Clothing
Synopsis The theme of the advert is going to be festival, advertising clothes for Topshop’s summer range. I am going to have two models who will wear various types of
festival outfits. The advert will start off by showing both models dancing around in their 1st
outfit which will then go into a close up of a pair of shorts. At this
point some text will come up saying ‘shorts’ and showing the price that they are. The next shot will show the two models walking around and posing. It will then
go to a close up of a floral shirt and some text will come up saying ‘shirt’ and the price next to it. It will then show a close up of some sunglasses on one of the
models and some text will come up saying ‘sunglasses’ and showing the price next to it. It will then show a slogan saying ‘Stay on trend. This summer.’ At the end
it will show the Topshop logo which will then fade out to black. Throughout the whole of the advert there will be the same song playing in the background.
http://www.youtube.com/watch?v=kC29pd_5sQU - The Naked and Famous - Punching in a Dream
http://www.youtube.com/watch?v=dX3k_QDnzHE - M83 - Midnight City