This document provides an overview of the key topics covered in a lecture on digital and social marketing. The learning outcomes are to understand the rise of digital technologies and changing consumer patterns, the benefits of digital marketing, and how online and offline marketing concepts are interlinked. It defines digital marketing and discusses elements like websites, SEO, social media, mobile, analytics and CRM. Trends covered include the growth of mobile, video, native advertising and the importance of an integrated digital strategy.
Tutor version slides seminar 5 the learning organisationmoduledesign
This seminar discusses how Honda can improve organizational learning and competitiveness in battery technologies. The tutor provides input on how Honda can strategically decide whether to lead or follow technological developments, invest significantly in R&D exploring new battery types, engage in vicarious learning from competitors, and partner with universities. The tutor also discusses how slogans at Honda allow tacit knowledge to be shared creatively. Finally, ways Honda could improve UK talent management are proposed, such as questioning assumptions of training models and exploring job rotation, self-managed learning, and mentoring.
Tutor version slides seminar 8 mobilising knowledge moduledesign
This seminar discusses knowledge sharing within organizations using the example of Fluor Corporation. It addresses how Fluor's online knowledge sharing platform, Knowledge OnLine, could be improved to support the company's expansion in South America. The tutor provides input on recommendations such as using boundary spanners to address language barriers, ensuring new recruits are trained on Knowledge OnLine, and exploring whether separate language communities are needed. Shortcomings like the large community sizes hindering informal discussions are identified, and suggestions like facilitating smaller, face-to-face meetings and using video conferencing are made. Finally, cultural changes and leadership efforts may be needed to encourage employees to openly share project mistakes on the platform for broader organizational learning.
This document provides information from a back to school night presentation for kindergarten parents. It includes:
- An overview of the goals and importance of kindergarten, including setting a foundation for education and teaching lifelong learning.
- Details about the daily schedule and curriculum, including language arts, math, social studies, science, and cross-curricular learning centers.
- Suggestions for parental involvement like reading with children and asking about their school day.
- Information about field trips, the classroom blog, homework policies, the school library, and counseling services.
The presentation aims to introduce parents to the kindergarten program and ways they can support their child's education.
This presentation provides an overview of key considerations in research design. It discusses the major layers of research design including research approach, strategy/methods, and data collection. For research approach, it explains the difference between deductive and inductive approaches. Common research strategies like surveys, experiments, and case studies are outlined. Finally, it discusses important aspects of data collection like sampling and recording methods. The goal is to help researchers structure their study in a way that meets objectives and allows others to replicate the work.
Tutor version slides seminar 4 organisational learningmoduledesign
This seminar discusses organizational learning at Toyota. It focuses on improving human capital and handling contradictory viewpoints. Students are asked to discuss advising Akio Toyoda on Toyota's North American plants, improving Toyota's learning and human capital, and the benefits and shortfalls of contradictory viewpoints at Toyota. The tutor provides input on each discussion question. For the plants, the tutor suggests redeploying staff to training roles. To improve learning, the tutor recommends communities of practice, questioning norms, and capturing tacit knowledge. Benefits of contradictory views include challenging norms and creativity, while shortfalls include preventing decision making and accentuating political struggles.
The document discusses project management and key related topics. It defines a project as a series of tasks focused on completing an overall objective. Project management involves planning, directing, and controlling resources to meet time, cost, and technical constraints. Projects are unique, time-limited operations designed to accomplish specific objectives. Project managers are responsible for work, quality, time, costs, and communications. Key project management techniques include work breakdown structures, Gantt charts, network diagrams, and critical path method for scheduling tasks and identifying the longest path through a project.
This document provides an overview of the key topics covered in a lecture on digital and social marketing. The learning outcomes are to understand the rise of digital technologies and changing consumer patterns, the benefits of digital marketing, and how online and offline marketing concepts are interlinked. It defines digital marketing and discusses elements like websites, SEO, social media, mobile, analytics and CRM. Trends covered include the growth of mobile, video, native advertising and the importance of an integrated digital strategy.
Tutor version slides seminar 5 the learning organisationmoduledesign
This seminar discusses how Honda can improve organizational learning and competitiveness in battery technologies. The tutor provides input on how Honda can strategically decide whether to lead or follow technological developments, invest significantly in R&D exploring new battery types, engage in vicarious learning from competitors, and partner with universities. The tutor also discusses how slogans at Honda allow tacit knowledge to be shared creatively. Finally, ways Honda could improve UK talent management are proposed, such as questioning assumptions of training models and exploring job rotation, self-managed learning, and mentoring.
Tutor version slides seminar 8 mobilising knowledge moduledesign
This seminar discusses knowledge sharing within organizations using the example of Fluor Corporation. It addresses how Fluor's online knowledge sharing platform, Knowledge OnLine, could be improved to support the company's expansion in South America. The tutor provides input on recommendations such as using boundary spanners to address language barriers, ensuring new recruits are trained on Knowledge OnLine, and exploring whether separate language communities are needed. Shortcomings like the large community sizes hindering informal discussions are identified, and suggestions like facilitating smaller, face-to-face meetings and using video conferencing are made. Finally, cultural changes and leadership efforts may be needed to encourage employees to openly share project mistakes on the platform for broader organizational learning.
This document provides information from a back to school night presentation for kindergarten parents. It includes:
- An overview of the goals and importance of kindergarten, including setting a foundation for education and teaching lifelong learning.
- Details about the daily schedule and curriculum, including language arts, math, social studies, science, and cross-curricular learning centers.
- Suggestions for parental involvement like reading with children and asking about their school day.
- Information about field trips, the classroom blog, homework policies, the school library, and counseling services.
The presentation aims to introduce parents to the kindergarten program and ways they can support their child's education.
This presentation provides an overview of key considerations in research design. It discusses the major layers of research design including research approach, strategy/methods, and data collection. For research approach, it explains the difference between deductive and inductive approaches. Common research strategies like surveys, experiments, and case studies are outlined. Finally, it discusses important aspects of data collection like sampling and recording methods. The goal is to help researchers structure their study in a way that meets objectives and allows others to replicate the work.
Tutor version slides seminar 4 organisational learningmoduledesign
This seminar discusses organizational learning at Toyota. It focuses on improving human capital and handling contradictory viewpoints. Students are asked to discuss advising Akio Toyoda on Toyota's North American plants, improving Toyota's learning and human capital, and the benefits and shortfalls of contradictory viewpoints at Toyota. The tutor provides input on each discussion question. For the plants, the tutor suggests redeploying staff to training roles. To improve learning, the tutor recommends communities of practice, questioning norms, and capturing tacit knowledge. Benefits of contradictory views include challenging norms and creativity, while shortfalls include preventing decision making and accentuating political struggles.
The document discusses project management and key related topics. It defines a project as a series of tasks focused on completing an overall objective. Project management involves planning, directing, and controlling resources to meet time, cost, and technical constraints. Projects are unique, time-limited operations designed to accomplish specific objectives. Project managers are responsible for work, quality, time, costs, and communications. Key project management techniques include work breakdown structures, Gantt charts, network diagrams, and critical path method for scheduling tasks and identifying the longest path through a project.
Generic lecture 2 research proposal studentmoduledesign
This document outlines the key components that should be included in a research proposal. It discusses the structure and content, including: the research title, background information justifying the topic, research aim and objectives, proposed methodology and research design, ethical considerations, project management, and references. Specific guidance is provided for each section, such as how to write an effective title, what to include in the background and literature review, how to structure the objectives, and elements to address for the methodology, management, and ethics. Examples are also given. The presentation encourages attendees to use the information to draft elements of their own research proposal, including pausing to work on the title, background, objectives, methodology, and project planning.
Tutor version slides seminar 9 implementing knowledge managementmoduledesign
This document outlines a seminar on implementing knowledge management. It provides learning outcomes on analyzing and advising on knowledge management activities within corporations. It lists reading assignments on a case study and discussion questions about setting up a virtual community between two offices, encouraging staff engagement, and the most appropriate knowledge management strategy. The tutor's input recommends leadership support for a virtual community pilot, technological infrastructure, training, and recognition programs. It suggests open office designs, common spaces, job rotation, and virtual meetings to encourage interaction. And it identifies multiple knowledge management strategies as appropriate, including a publication, personalization, technology, databases, office design, cross-team collaboration, and external partnerships.
Tutor version slides seminar 1 introduction to knowledge management (1)moduledesign
This document provides an overview of a seminar on knowledge management in the digital age. The seminar discusses issues related to knowledge management and how to address them. Participants are asked to read a case study and discuss questions in groups about how to manage an aging workforce at Ernst & Young, codifying critical client and industry knowledge, and the strengths and pitfalls of using social media. The tutor then provides input on each discussion question, outlining potential solutions to knowledge transfer and retention as employees retire, methods for codifying expertise, and benefits and risks of social media use for a large professional services firm.
This document discusses a seminar focused on creative campaigns. It describes exercises for analyzing Pictionary's innovative "Cloud Sketch" campaign in Guatemala. Students research the campaign and identify the cross-functional relationships and stakeholder groups needed to execute it. They also discuss tools for internally communicating the campaign to employees, considering channels, motivating engagement, and tailoring messages to different stakeholders.
Tutor version slides eminar 2 the nature of knowingmoduledesign
This document summarizes a seminar on applying knowledge management principles at the World Bank. The seminar covered:
1. Learning outcomes which included advising on knowledge management activities, applying principles and appreciating strategic use of knowledge.
2. A reading assignment and discussion questions about interventions to further the World Bank's knowledge management activities and use knowledge to aid developing country clients.
3. The tutor's inputs which suggested potential interventions like developing an online database, encouraging thematic groups to focus on problems, and examining processes to improve service and encourage innovation. The tutor also discussed applying knowledge centrally to the World Bank's core business.
Generic lecture 3 literature review tutormoduledesign
This document provides guidance on conducting and writing a literature review. It discusses the key components of a literature review including searching for relevant literature, critically analyzing and summarizing research findings, and organizing the review. The document also provides examples of how to structure a literature review and properly cite sources using the Harvard referencing system.
Corporate reporting and finance lecture 1moduledesign
This document provides an overview of external financial reporting and key concepts. It discusses the objective of external financial reporting which is to provide useful financial information to users for decision making. It also outlines the primary financial statements and key accounting concepts like the accounting equation. Examples are provided to demonstrate accounting entries for a sole trader business and how the statement of financial position is constructed.
Anaphylaxis is a severe allergic reaction that can be life-threatening. It requires rapid identification, assessment, and on-scene management including epinephrine, oxygen, IV fluids, and transport to the emergency department. Proper treatment of anaphylaxis in the pre-hospital setting is vital to ensure positive patient outcomes.
Generic lecture 2 research proposal studentmoduledesign
This document outlines the key components that should be included in a research proposal. It discusses the structure and content, including: the research title, background information justifying the topic, research aim and objectives, proposed methodology and research design, ethical considerations, project management, and references. Specific guidance is provided for each section, such as how to write an effective title, what to include in the background and literature review, how to structure the objectives, and elements to address for the methodology, management, and ethics. Examples are also given. The presentation encourages attendees to use the information to draft elements of their own research proposal, including pausing to work on the title, background, objectives, methodology, and project planning.
Tutor version slides seminar 9 implementing knowledge managementmoduledesign
This document outlines a seminar on implementing knowledge management. It provides learning outcomes on analyzing and advising on knowledge management activities within corporations. It lists reading assignments on a case study and discussion questions about setting up a virtual community between two offices, encouraging staff engagement, and the most appropriate knowledge management strategy. The tutor's input recommends leadership support for a virtual community pilot, technological infrastructure, training, and recognition programs. It suggests open office designs, common spaces, job rotation, and virtual meetings to encourage interaction. And it identifies multiple knowledge management strategies as appropriate, including a publication, personalization, technology, databases, office design, cross-team collaboration, and external partnerships.
Tutor version slides seminar 1 introduction to knowledge management (1)moduledesign
This document provides an overview of a seminar on knowledge management in the digital age. The seminar discusses issues related to knowledge management and how to address them. Participants are asked to read a case study and discuss questions in groups about how to manage an aging workforce at Ernst & Young, codifying critical client and industry knowledge, and the strengths and pitfalls of using social media. The tutor then provides input on each discussion question, outlining potential solutions to knowledge transfer and retention as employees retire, methods for codifying expertise, and benefits and risks of social media use for a large professional services firm.
This document discusses a seminar focused on creative campaigns. It describes exercises for analyzing Pictionary's innovative "Cloud Sketch" campaign in Guatemala. Students research the campaign and identify the cross-functional relationships and stakeholder groups needed to execute it. They also discuss tools for internally communicating the campaign to employees, considering channels, motivating engagement, and tailoring messages to different stakeholders.
Tutor version slides eminar 2 the nature of knowingmoduledesign
This document summarizes a seminar on applying knowledge management principles at the World Bank. The seminar covered:
1. Learning outcomes which included advising on knowledge management activities, applying principles and appreciating strategic use of knowledge.
2. A reading assignment and discussion questions about interventions to further the World Bank's knowledge management activities and use knowledge to aid developing country clients.
3. The tutor's inputs which suggested potential interventions like developing an online database, encouraging thematic groups to focus on problems, and examining processes to improve service and encourage innovation. The tutor also discussed applying knowledge centrally to the World Bank's core business.
Generic lecture 3 literature review tutormoduledesign
This document provides guidance on conducting and writing a literature review. It discusses the key components of a literature review including searching for relevant literature, critically analyzing and summarizing research findings, and organizing the review. The document also provides examples of how to structure a literature review and properly cite sources using the Harvard referencing system.
Corporate reporting and finance lecture 1moduledesign
This document provides an overview of external financial reporting and key concepts. It discusses the objective of external financial reporting which is to provide useful financial information to users for decision making. It also outlines the primary financial statements and key accounting concepts like the accounting equation. Examples are provided to demonstrate accounting entries for a sole trader business and how the statement of financial position is constructed.
Anaphylaxis is a severe allergic reaction that can be life-threatening. It requires rapid identification, assessment, and on-scene management including epinephrine, oxygen, IV fluids, and transport to the emergency department. Proper treatment of anaphylaxis in the pre-hospital setting is vital to ensure positive patient outcomes.