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GUYISM MEDIA KIT
       April 2012
THE BRAND

•    Launched in October 2009, Guyism has already established itself as a premiere
     destination for men’s content online with larger traffic than recognizable men’s brands
     such as GQ and Esquire

•    Some of the more popular Guyism articles have been shared over 25,000 times on
     Facebook and 10,000 times on Twitter

•    The site features over 400 pieces of original content each month ranging from news to
     media (videos and galleries) to daily features (lists, original reports, essays)

•    Guyism links are shared on Facebook and Twitter, on average, over 500 times per day

•    Guyism features verticals with editors covering Humor, Celebrity, Sports, Style, Video
     Games, and Technology news and videos daily

•    Currently at the tail end of a rebrand and redesign campaign, Guyism is poised for
     another leap in 2012



                                   GUYISM, LLC CONFIDENTIAL                                    2
THE AUDIENCE
                                                                                         **
                                  *
                                       UVs         3.5MM



                                      Visits       4.5MM



                                       PVs         12.8MM


                                               0                   5           10   15




                                       Direct traffic since Oct ‘09 launch**
*According to Quantcast
**According to Google Analytics

                                          GUYISM, LLC CONFIDENTIAL                            3
GUYISM’S ORIGINAL VIDEO EFFORTS
•    ‘Guyism Original’ video
     productions average 150,000
     views per release
•    Spearheaded by Ryan Jones, an
     award-winning documentary
     filmmaker and former Newsweek
     producer
•    ‘Guyism Speed Round’ daily
     videos, starring Katie Nolan, have
     been seen over 1,000,000 times
     since their August launch

•    Guyism’s YouTube channel has
     notched over 1.1MM views in six
     months of existence




                              GUYISM, LLC CONFIDENTIAL   4
GUYISM’S 2012 REDESIGN
•    Guyism’s relaunch has positioned the site
     as a “Buzzfeed for male-focused Internet”

•    More quick-hit content designed to track
     everything men need to see online that
     day

•    Slideshows and seamless video integration
     will provide increased engagement and
     quick access to content

•    New community voting modules surface
     additional content and provide a live
     leaderboard of the most popular content

•    The Guyism 100 will track the most
     popular women online and provide an
     engaging “Power Ranking” of clickable
     content




                                    GUYISM, LLC CONFIDENTIAL   5
WHAT MAKES GUYISM
•    Founded by former public relations professional and journalist Chris Spagnuolo,
     Guyism’s editorial team combines knowledge of traditional and new media to create
     content designed to resonate with men 18-34 and pick up traffic online

•    Partnerships ranging from Sports Illustrated to New York Magazine to I Can Has
     Cheezburger provide Guyism content with a traffic base of quality users from all
     corners of the Internet

              Click the screenshots below to see recent mainstream mentions of Guyism




                                   GUYISM, LLC CONFIDENTIAL                              6
GUYISM MEDIA KIT
       April 2012

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Guyism Media Kit for April 2012.

  • 1. GUYISM MEDIA KIT April 2012
  • 2. THE BRAND •  Launched in October 2009, Guyism has already established itself as a premiere destination for men’s content online with larger traffic than recognizable men’s brands such as GQ and Esquire •  Some of the more popular Guyism articles have been shared over 25,000 times on Facebook and 10,000 times on Twitter •  The site features over 400 pieces of original content each month ranging from news to media (videos and galleries) to daily features (lists, original reports, essays) •  Guyism links are shared on Facebook and Twitter, on average, over 500 times per day •  Guyism features verticals with editors covering Humor, Celebrity, Sports, Style, Video Games, and Technology news and videos daily •  Currently at the tail end of a rebrand and redesign campaign, Guyism is poised for another leap in 2012 GUYISM, LLC CONFIDENTIAL 2
  • 3. THE AUDIENCE ** * UVs 3.5MM Visits 4.5MM PVs 12.8MM 0 5 10 15 Direct traffic since Oct ‘09 launch** *According to Quantcast **According to Google Analytics GUYISM, LLC CONFIDENTIAL 3
  • 4. GUYISM’S ORIGINAL VIDEO EFFORTS •  ‘Guyism Original’ video productions average 150,000 views per release •  Spearheaded by Ryan Jones, an award-winning documentary filmmaker and former Newsweek producer •  ‘Guyism Speed Round’ daily videos, starring Katie Nolan, have been seen over 1,000,000 times since their August launch •  Guyism’s YouTube channel has notched over 1.1MM views in six months of existence GUYISM, LLC CONFIDENTIAL 4
  • 5. GUYISM’S 2012 REDESIGN •  Guyism’s relaunch has positioned the site as a “Buzzfeed for male-focused Internet” •  More quick-hit content designed to track everything men need to see online that day •  Slideshows and seamless video integration will provide increased engagement and quick access to content •  New community voting modules surface additional content and provide a live leaderboard of the most popular content •  The Guyism 100 will track the most popular women online and provide an engaging “Power Ranking” of clickable content GUYISM, LLC CONFIDENTIAL 5
  • 6. WHAT MAKES GUYISM •  Founded by former public relations professional and journalist Chris Spagnuolo, Guyism’s editorial team combines knowledge of traditional and new media to create content designed to resonate with men 18-34 and pick up traffic online •  Partnerships ranging from Sports Illustrated to New York Magazine to I Can Has Cheezburger provide Guyism content with a traffic base of quality users from all corners of the Internet Click the screenshots below to see recent mainstream mentions of Guyism GUYISM, LLC CONFIDENTIAL 6
  • 7. GUYISM MEDIA KIT April 2012