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Gurukul
- 1. Gurus : Mr. Ganesh N Prabhu | Mr. Avinash Raipally Shishyas : Minal Jain| Saptarshi Kolay | Reshma Maurya | Ekta Sachdev | Ashkan shavnavard | Himesh Singh Floating Shishya : Siddharth
- 2. SYSTEM FLOW IN GENERAL Exhibitions Within Raw Country Material Market Supply Middle man Artisan Export Melas/ Fairs Assemble Products
- 4. Local Business Farmer Dual Profession Seasonal Business Workshop Cum home Aged Less Income No middleman Artisan No knowledge about government facilities Hereditary Cottage Industry
- 5. Problems identified • Seasonal nature of his business • Sells in his vicinity (Kanpur mandi) • Product shapes are not standardized • More effort less income • Government policies do not reach him • Has no knowledge about new techniques • Rejection rate is high • Breakage of craft pieces leads to loss
- 6. Case Study 1 - DASTAKAR Dastakar • Promoted craft • Taught villagers new techniques • Created urban market for themselves Salim Kagzi • Originators of handmade paper • Used improvised techniques • Added value to their handmade paper • Small industry grew up fast
- 7. NEED STATEMENT Increase the economic return of the craftsperson and the pride of the craft New Market Value of the Product
- 8. SEASONAL BRAINSTORM Wedding Exhibitions Namkaran Ceremony Political Threading Campaigns Ceremony Pandals
- 9. SEASONAL BRAINSTORM kulhad Wedding invitation Entrance gate poojas Food plates lantern Tooth pick chapals clothes shoes Puppet decoration agarbati glasses Dulha mukut Fruit tokri clothes Gold coin Pan box ceremonies Lamp shade Gift wraping Return gifts mandap Wedding Items havan Photo albums Money garland swords mehendi gifts ghodi bouquets doli pagdis bangles chairs flowers fireworks barat Food toran Matka kulfi foodstalls Mithai box thali Shagun envelopes Seating arrangement
- 10. WEDDING CHOSSEN Food Gifts Decoration Apparels Kulhad Wrapping Doli Shoes Menu Card Mithai box Bouquet Chappals Matka Kulfi Envelopes Swords Bangles Food Stall Wedding Card Mandap Pagdis Toothpick Fruit Tokris Lanterns Plates Seating Arrangement Glasses Welcome gate Thali Puppet decoration CRAFT Terracota Handmade paper Bamboo Patch work Handmade paper Jute Cane Mirror work Jute Cane Textile Leather Bamboo Bamboo Metal Cane Mirror work Murradabad Patch work Metal - pital Wood
- 11. USER SURVEY
- 12. USER SURVEY How Important is decoration for your Would you like to decorate with wedding craft in the wedding 20% NOT AT 30% 40% ALL OK Yes No VERY MUCH 40% 70%
- 13. Stocking Contact and NGO Rental and sales fill forms Feed in data Directed Register Suggest and implementation
- 15. Sweet shops Jewellery shops Furniture shops
Editor's Notes
- We have tried to understand what efforts have been put in by different org to promote craft.
- Why we chose wedding – upper middle class people have tendency to show of , maximum money spend price sensitive , lot of expenditure, one time event that happens, hence we further went into detail how craft can be incorporated in events
- Products and we asked people would they be attracted by such stuff